Mike Maynard

2,684 Flips | 3 Magazines | 2 Likes | 7 Following | 388 Followers | @mike_maynard | Keep up with Mike Maynard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mike Maynard”

That went well - not! Broadcom’s value dives after CA buy

We called it the weirdest acquisition ever and investors don’t get the deal eitherBroadcom’s share price has dipped by nearly 14 per cent after it …

Weirdest. Acquisition. Ever. Broadcom buys CA Technologies

$19bn to meld chipmaker and software museum into mission-critical amalgamCA Technologies, long a byword for making acquisitions, has been acquired by …

Google announces Google Marketing Platform Partners program

The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products

Put down your net and start spearfishing

As one of the founders of Marketo, Jon Miller helped make marketing automation a mainstream approach for b-to-b companies. And in his role as chief …

How Marketers Are Using Original Research in Content

Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and …

Hey, email marketers — Take a load off and embrace automation

As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a …

33 Retargeting Campaigns You’ve Never Heard Of Before

Have you ever thought of retargeting as playing fetch with a dog?<p>The goal is always to bring the ball back, <i>just like your visitors and lost</i> …

AdWords

Google Trends Keyword Research Tool Updated by @martinibuster

Google has updated it's popular keyword research tool, Google Trends. Offers more features and data.The post Google Trends Keyword Research Tool …

Structured data with Schema.org: the ultimate guide

Schema.org takes care of all the structured data needs on your website. If you use it to markup products, reviews, events, and recipes, search …

Meta descriptions are going to be shorter again

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying …

Your Website is Bad and You Should Feel Bad

Whenever I want to get a prospect’s attention I send them a short video where I go through their website and point out a few areas they can improve …

Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

As a response to Google’s announced ad policy change for publishers on April 26, created in accordance with the European Union’s General Data …

China Plans $47 Billion Fund to Boost Its Semiconductor Industry

Fund would be used to improve China’s ability to design and manufacture advanced microprocessors<p>BEIJING—In a move that could further heighten tensions with the U.S., China is poised to announce a new fund of about 300 billion yuan—$47.4 billion—to spur development of its semiconductor industry as …

China

Unroll.me to close to EU users saying it can’t comply with GDPR

Put on your best <i>unsurprised face</i>: Unroll.me, a company that has, for years, used the premise of ‘free’ but not very useful ’email management’ services to gain access to people’s email inboxes in order to data-mine the contents for competitive intelligence — and controversially flog the gleaned …

Privacy

Axel Springer defeated in its years-long battle with ad blocker Eyeo - What’s new in publishing

Much to the anguish of publishers, Germany’s Supreme Court has dismissed a lawsuit from Axel Springer against Eyeo, the company behind AdBlock …

Digital Advertising

New Poll Finds: 60% Are Not Yet Ready For GDPR

With the deadline a month away, only 40% of companies worldwide are prepared for the EU's General Data Protection Regulation (GDPR), according to a …

Polling

70+ B2B Facebook Ad Examples to Inspire Your Next Campaign

Are you creating a Facebook ad campaign and need some inspiration before you get started? Then, you’re in the right place.<p>Just about anyone can go to …

Marketing

Power up your B2B remarketing campaigns with 4 killer tricks

We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids.But milk …

Behavioral triggered emails: Not just for e-commerce anymore

In the world of marketing, there are three main types of campaigns.The most common is the planned marketing campaign: A company decides the messages …

62% of B2B marketers see video as priority format, finds LinkedIn study

Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators.<p>202 B2B digital marketers were …

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

<i>Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn’s Own Teams and Their Experiences</i><p>Just over a year ago, LinkedIn shared …

Marketing

Activist fund says Toshiba chip unit worth as much as $40 billion

TOKYO (Reuters) - A Hong Kong-based activist investment fund said Toshiba Corp’s (6502.T) chip unit was worth as much as $40 billion, double the sale price agreed with a Bain-led consortium, as it escalated its opposition to the deal.<p>FILE PHOTO: A logo of Toshiba Corp is seen on a printed circuit …

ABM Approaches: Manage Expectations

In my recent vlog, I spoke about Account Based Marketing (ABM) approaches as I feel that people are trying to cut corners and take a mass marketing …

Marketing

Intel to spin out Wind River software division to TPG

Intel said it will spin out its Wind River Systems software division to financial giant TPG for an undisclosed price. The chip maker bought Wind River Systems for $884 million in 2009, and now it’s ready to send it out of the nest.<p>Wind River makes embedded operating systems and other software that …

Internet of Things

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor …

Analytics

SEMI’s Feb billings up 22% y-o-y

SEMI reports February billings of $2.41 billion – up 1.7% up on January and up 22.2% on Fenbrusry 2017. “February billings remain at a level …

CEOs

5G spectrum auction opens

The 5G spectrum auction has opened with a total of 150MHz of spectrum divided into 34 lots on the block. Two tranches of spectrum in the 2.3GHz and …

Closing Data's Last-Mile Gap: Visualizing For Impact!

I worry about data’s <i>last-mile gap</i> a lot. As a lover of data-influenced decision making, perhaps you worry as well.A lot of hard work has gone into …

Why marketers finally stopped talking about ABM (and started practicing it)

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based …

6 Questions to Consider before Taking your Programmatic In-house

It seems like the option of taking the entire programmatic advertising process in-house is becoming increasingly popular<p><b>Some WOW facts</b><p>Global brands …