A majority of small businesses neglect their marketing strategies, restricting spending and ultimately limiting their true potential. It's a problem I see almost every day; small businesses don't have
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small
Website, social media, blog. If you're a small business owner, chances are you've already checked off those must have boxes. If you haven't, get those launched and then circle back to continue reading.
Building a business is no easy feat. As a two-time entrepreneur, I've experienced the ups and downs of building a company and culture. Aside from my children, however, there is nothing I'm prouder of the
Ever wonder what your customers really want? How could you tweak your product or sales pitch to get them to buy in big volumes? And could you come up with a new idea for a product or service that would
By Nathalie Lussier There’s no better time to be an entrepreneur than right now. Not only is there a low barrier to entry for the business world, startups now have access to what is estimated as a trillion
Marketing content has become the fuel for modern marketing systems. The quality of marketing content impacts the ability of marketers to drive top line growth with digital, social, native advertising,
This question originally appeared on Quora: What is the difference between a startup and a small business? Answer by Balaji Viswanathan, Product Manager at a VC Funded Startup, on Quora, Tom and Tara neighbors
Before investing in a startup, the first question many angels ask is: what is the company worth? Determining the valuation of a company before it has revenues is actually pretty difficult. Unlike valuing
This story originally appeared on Salesforce Your prospect’s inbox is a cutthroat place to be. With over 100 billion emails sent every day, it’s getting harder and harder to stand out from the other scores
Now that the combination of voice mail and call screening has made cold calling next to impossible, most companies are relying more heavily on email marketing (a.k.a. "selling by email") to get new customers.