Mikal Brown

61 Flips | 2 Magazines | 157 Likes | 13 Following | 11 Followers | @mikalbrown96 | Keep up with Mikal Brown on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mikal Brown”

Context, context, context: How push notifications convert (VB Live)

<b>Push notifications, done right, can garner 2,400 percent higher conversion rates. Don’t be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy — join this interactive VB Live event.</b><p><b>Register here for free.</b><p>Colleen LeCount, SVP of …

Snapchat or Instagram Stories: Which is Better for Your Business?

Every week - almost every other other day at the moment - Snapchat or Instagram brings out a new feature which adds a little more to their case for …

25 Basic Marketing Strategies for Beginners - Small Business Trends

Not every small business has a marketing budget like the bigger companies. More often than not, entrepreneurs don’t even have a lot of extra time to …

Marketing

5 Ways to Learn Entrepreneurship Once You Graduate College

Going to college is a good start, but don't forget you've just started.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For many of us, college is about making mistakes -- changing majors, all-nighters, failed relationships, unfulfilling part-time jobs, a few (thousand) beers, …

Entrepreneurship

A Shift From The Craft Of Marketing To The Business Of Marketing

Today’s CMO is required to think and lead from an enterprise-wide perspective. However, the reality is that so often, CMOs are so focused on creating value for customers that it is difficult to step back and think about how to lead at a broader, enterprise-wide level. To better understand how CMOs …

Marketing

5 Steps to a More Successful Content Marketing Campaign

As more people install ad-blockers or just become blind to advertisements in general, more marketers are handing over the baton to content marketing …

Infographics

30 jobs in the PR and marketing world

Are you feeling the stress of searching for the perfect job? Just breathe.<p>The key to managing your stress could be practicing yoga.<p>According to Dr. …

Thinking About Crowdfunding? Here's How To Do It Right

Choosing the right partner is critical to meeting your equity crowdfunding goal under Regulation A+.<p>In the world of crowdfunding, there's an emerging source of funding that has piqued the interest of thousands of businesses with dreams of going public.<p>Thanks to a recent change in financial …

Crowd Funding

13 Ways To Upgrade Your Instagram Feed Right Now.

These immediate tweaks can change everything.<p>With over 700 million active monthly users (500 million are on the platform daily) Instagram has solidified itself as a major force in the social media sphere since being launched in October of 2010.<p>How major? Over 20 billion photos have been uploaded …

Social Media

How To Develop An Effective Marketing Strategy

In business, some entrepreneurs view success in its most basal format. All they want is the ability to earn a living while working for themselves. For others, success takes on far more grandiose terms. It involves the erection of colossal empires that spans the globe with droves of customers and …

Marketing

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

<i>Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the</i> …

Social Media

How a homeless songwriter’s story of heartbreak made it into Beyonce’s album

When Beyonce released her latest album, “Lemonade,” many saw the project – particularly a tender ballad about reconciliation and forgiveness entitled “Sandcastles” – as confirmation that tabloid speculation about her husband Jay Z’s infidelities was true.<p>It was, after all, one of the album’s most …

'Be careful': Donald Trump warns billionaire Ricketts family to not fund ads against him

"I hear the Rickets family, who own the Chicago Cubs, are secretly spending $'s against me," Trump tweeted. "They better be careful, they have a lot to hide!"<p>It's not a secret, but one member of the Ricketts family has indeed been quietly donating money to the anti-Trump super PAC called Our …

You'll Never Become a Successful Entrepreneur Until You Stop Doing These 8 Things

Steering away from these common pitfalls can make all the difference in getting your business off the ground.<p>In every situation, every game, every event, you're bound to have winners and losers--and business is no exception. In fact, nine out of 10 startups fail to gain traction and end up closing …

Business Strategy

Google makes an insanely aggressive move to steal Microsoft Office customers

If you're under a Microsoft enterprise agreement, or EA, Google will give you Google Apps for Work — free.<p>"We're going to meet the needs of customers with EA," Google Apps head of global sales Rich Rao says.<p>The EA is one of Microsoft's most potent weapons for ensuring customer loyalty with its …

21 Insightful Quotes About the Power of Good Customer Service

Customer service shouldn't be an afterthought. After all, profit depends on it.<p>A few weeks ago I wrote about customer service and how we use customer support data to fine-tune ShortStack.com's software. In that column, I included one of my favorite quotes from Southwest Airlines' Herb Kelleher, but …

Customer Service

Sick of Passwords? Here's What's Next

Traditional passwords aren't just hard to remember, they're ineffective. Here's why smartphones will be the key to the future of security.<p>As more and more of our existence has moved online, we've become ever more dependent on that bane of the connected life: passwords.<p>They've become so pervasive …

Information Systems

Producing Your First Conference

The go-to checklist to get your first event off the ground.<p>It's not easy to plan an event that draws the <i>right</i> crowd. By getting the right people in the room, you'll have a balance between buyers and sellers, which provides more value to the networking, says Tiffany Guarnaccia, CEO of Kite Hill PR, …

Marketing

Are Your Human Resources Practices Putting Your Company at a Disadvantage?

As a company grows and changes, HR needs to change its policies.<p><i>This question originally appeared on Quora: What would a new paradigm of HR look like?</i><p><i>Answer by Auren Hoffman, CEO of LiveRamp, on Quora</i><p>The main goal of Human Resources should be to attract, retain, and grow talent (and, of course, to …

Human Resources

4 Ways to Stay Focused on Work with Children in the House

Try giving them a little work too; they just might like it.<p>Lately I've been talking more in this column about how the whole world is adjusting to a rapidly changing workplace. Shared workspaces, flexible hours and onsite childcare are becoming the norm at many companies. Workers are also …

Work-life Balance

7 Work Habits That Are Killing Your Reputation

Your reputation is what earns you respect, influence, and promotions. These seven common bad habits are reputation-killers, so be sure to eliminate these habits if you have any of them!<p>Our habits have the power to make or break us, and even small habits can add up to have dire consequences. A lunch …

Self-help

Five Powerful Quotes of Inspiration From Daymond John

Listen to this Shark to help turbocharge your day.<p>This week I had the opportunity to meet shark Daymond John at the Inc and CNBC IConic tour. I have distilled his words of wisdom into these five quotes and ideas to inspire you:<p>1. "<b>Never give up what you believe."</b><p><i>Shark Tank</i> was nearly canceled in …

Entrepreneurship

7 Must-Read Summer Books Not Recommended By Bill Gates

Put away the business books. Ignore the self-help books. You need to read something more soulful on the beach.<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>Here's what I don't understand. Or, at least, one of (many) things I don't …

Books

5 Steps You Must Take to Build Your Business by Word of Mouth

Can the act of caring keep the phone ringing? It does for this COO<p>The path of least resistance in generating new business is to pay attention to those customers who have already done business with you. It's about nurturing these relationships to create brand advocates which will lead to …

Small Business

7 Myths About Starting a Business That I Used to Believe

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is not for the timid. It’s not that it takes tremendous amounts of courage, but you do need a certain tenacity to hit the ground running every morning when you swing your feet out of bed.<p>As the allure of …

Entrepreneurship

5 Ways to Maximize a Branding Tool You Are Already Using Every Day

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Rarely given much thought in brand creation or marketing efforts, your email signature can sometimes be seen by hundreds of eyeballs on a daily basis. Once you start thinking of this rather minuscule part of your communications …

Marketing

10 Marketing Automation Hacks All Businesses Should Be Using

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term <i>growth hacker</i> has become nearly synonymous with digital …

Marketing

How to Grow From Great Idea to Profitable Business in 3 Steps

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Becoming an entrepreneur is easier than ever. In the U.S., more than 600,000 new businesses are created each year. Sadly, about half of all companies go under before they turn 5-years old. To beat the odds, you need to think …

Entrepreneurship

10 Ways to Maximize Your Facebook Business Page

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses …

Social Media