Mika Aimerim

8 Flips | 1 Magazine | 5 Following | @mikaaimerim | Keep up with Mika Aimerim on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mika Aimerim”

The End of Traditional Ad Agencies

Much like newspapers, conventional advertising agencies are becoming irrelevant. When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, …

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

Be Selfish. Be Very Selfish.

Here is a leadership lesson: Be selfish. Be very selfish.<p>For this message to be an effective leadership tip, we need to understand what selfishness is. Selfishness is typically defined as “concerned excessively or exclusively with oneself.” If someone hears that the CEO is being selfish, the …

The Mongrel Discipline of Management

Humans engage with their world in two reciprocal ways: firstly as passionate participants and secondly as detached observers. As managers we cycle between these modes constantly. It’s the mark of a great manager to be able to judge, in a complex situation, when and how to use each of them.<p>Detached …

Define Your Organization’s Habits to Work More Efficiently

We don’t often think about the way we usually operate at work, whether we’re performing an informal five-step process for evaluating a new proposal, or setting priorities for managing our time. But our ability to improve the ways we do things depends on defining and shaping our daily habits of mind …

How Jamie Dimon Became a Risk Factor

The annual 10-K report that JPMorgan Chase filed with the SEC in February includes a 13-page section on “Risk Factors.” It’s a lawyerly, exhaustive, <i>exhausting</i> rundown of all the things that could possibly weigh on the earnings of a giant global bank, from regulatory changes to loans going bad to a …

The Graduation Advice We Wish We’d Been Given

<i>In this time of hope and decorative mortarboards, we reached out to some of our favorite writers, asking them: What do graduates really need to know about the world of work? Their answers are below.</i><p><b>Heidi Grant Halvorson</b> <br>Associate director for the Motivation Science Center at the Columbia University …

E-Commerce | Online Retailing | Top 500 | Online Sales

The 2018 Internet Retailer Top 1000 rankings are out. Here's how the different merchant types grew online sales in 2017.<p>Events<p>More News & …