Mihai Dumitrescu

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53% of Women Made Purchases Due to Influencer Posts (Survey)

Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule …

Public Relations

Product Listing Ads [Gifographic]: How to Increase ROAS & Sales

When it comes to paid online advertising, more of the same -- even if it’s worked for you in the past -- doesn’t work anymore.<p>According to the …

10 Music Marketing Predictions for 2017

E<b>ight percent.</b> The music industry grew 8.1 percent to $3.4 billion in the first half of 2016 and is on pace to expand for the second straight year. …

Most UK Marketers Rely on Paid Social Ads to Promote Content

UK marketers are more than three times as likely to use social advertising to promote content than they are to use native advertising or content …

Digital Marketing

Social Media Statistics You Should Know About

Everyone already knows some simple things about social media. But when you look closer at social networks, you may not know the intricate stats …

Marketing

Why creativity and automation aren’t mutually exclusive

<i>Presented by Undertone</i><p>There’s no dispute that so-called “programmatic” advertising tools have been a boon to digital marketers. With a few clicks, today’s brands can send their ad messages to specific audiences at cost-effective prices all over the web and mobile.<p>Programmatic has experienced …

Digital Advertising
Marketing

3 Digital Storytelling Lessons from Bank of America

Tell more stories. Tell better stories. Tell new stories. Tell old stories in new ways.<p>Marketers have been hearing this refrain for some time now, …

Digital Storytelling

The Top 4 Best Viral Video Marketing Campaigns of 2016

It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale.<p>In 2015, 73% of marketers believed …

Advertising

In 2017, Let's Make Advertising Great Again!

As loyal readers know, my end-of-year post always looks back at how well I did in satisfying the mandate that this platform requires. It says at the …

The most important stories in advertising, December 20

Snapchat CEO Evan Spiegel. Getty/Michael Kovac<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Snapchat's parent company Snap Inc. has acquired ad tech company Flite.</b> Recode reports that it was likely more about bringing in ad tech talent than any specific …

Advertising

Are Ad Agencies A Thing Of The Past?

The emergence of new technologies has provoked change in the way advertisers tailor targeted campaigns and develop creative content. Advertising …

Advertising Industry
Marketing