Creative Marketing

Campaigns; big ideas, small ideas; creativity, innovation, inspiration; marketing news; stuff we like, stuff that makes us think; and a bit of marketing theory as well.

Mick Farmer
http://tfmainsights.com/always-on-marketing-customer-experience-and-interpreting-the-digital-body-language/
Mick Farmer
Mick Farmer
The 12 Most Viral Ads of 2015 (So Far)
Adweek - Tim Nudd
Sorry, cats (and goats, for that matter). Dogs are leading the pack as viral advertising of 2015 so far, according to Unruly, with three …
Mick Farmer
A super accessible beginner’s guide to programmatic buying and RTB
econsultancy.com - Christopher Ratcliff
Programmatic buying is often described as the future of online advertising. It’s an alternative to traditional ad buying, but not "the beginning of …
Mick Farmer
How to Make Every Piece of Content SEO Friendly
contentmarketinginstitute.com
SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those …
Mick Farmer
Eurosport's bold rebrand: The path 'from a trusted brand, to a loved brand'
thedrum.com - John McCarthy
Following the company’s historic €1.3bn seizure of the European Olympic Games coverage from 2018 to 2024 betraying Discovery’s lofty ambition for …