Creative Marketing

Campaigns; big ideas, small ideas; creativity, innovation, inspiration; marketing news; stuff we like, stuff that makes us think; and a bit of marketing theory as well.

Mick Farmer
http://tfmainsights.com/always-on-marketing-customer-experience-and-interpreting-the-digital-body-language/
Mick Farmer
Dec 5, 2015
Mick Farmer
The 12 Most Viral Ads of 2015 (So Far)
Adweek - Tim Nudd
Along with the doggie-themed ads—for Purina, Budweiser and Kleenex—it's also been a good year for PSAs going viral. The Ad Council's famous "Love Has …
Jul 22, 2015
Mick Farmer
A super accessible beginner’s guide to programmatic buying and RTB
econsultancy.com - Christopher Ratcliff
Programmatic buying is often described as the future of online advertising. It’s an alternative to traditional ad buying, but not "the beginning of …
Aug 19, 2015
Mick Farmer
How to Make Every Piece of Content SEO Friendly
contentmarketinginstitute.com
SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those …
Nov 16, 2015
Mick Farmer
Eurosport's bold rebrand: The path 'from a trusted brand, to a loved brand'
thedrum.com - John McCarthy
Eurosport has embarked upon the boldest alteration to its brand identity in its 26 year history with the intent of upping the ante as new owner …
Nov 12, 2015