Creative Marketing

By Mick Farmer | Campaigns; big ideas, small ideas; creativity, innovation, inspiration; marketing news; stuff we like, stuff that makes us think; and a bit of marketing theory as well.

“Always-on” marketing, customer experience and interpreting the digital body language - TFM Insights

For the last two years, marketers have made a lot of noise about “journeys”. By journeys, we mean the process of moving from tactical random …

The 12 Most Viral Ads of 2015 (So Far)

Sorry, cats (and goats, for that matter). Dogs are leading the pack as viral advertising of 2015 so far, according to Unruly, with three …

Advertising

A super accessible beginner’s guide to programmatic buying and RTB

Programmatic buying is often described as the future of online advertising. It’s an alternative to traditional ad buying, but not "the beginning of …

Advertising

How to Make Every Piece of Content SEO Friendly

SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those …

SEO

Eurosport's bold rebrand: The path 'from a trusted brand, to a loved brand'

Eurosport has embarked upon the boldest alteration to its brand identity in its 26 year history with the intent of upping the ante as new owner …

Emotions

eBay lets brands identify parents based on their shopping habits

Ebay Advertising has unveiled a predictive targeting tool that lets brands target parents, as the online retailer's marketing services unit begins …

Advertising

Instagram overtakes Facebook, YouTube and celebrities as 'most influential social marketing tool'

Research claims the platform is outpacing traditional social outlets when it comes to influencing consumers<p>Instagram has been crowned the most …

Marketing

Color Tab

Beautiful Color Palettes<br>With Every New Tab!<p>A refreshing Chrome extension by Color Hunt that serves you a beautiful color palette each time you open a …

TypeSource

Pursuit of Purpose<p>View<p>Fake<p>Keep it Real<p>View<p>Saturday<p>Morning Times<p>View<p>A conversation with<p>Nils Frahm<p>View<p>Happiness & Design<p>View<p>Jack KerouacLive, …

Fall Fashion

Reasons to use video in your marketing strategy

Stop Making These Email Marketing Mistakes

Email Marketing is a very effective way to keep in contact with both your customers and prospects. If you are using email marketing for your …

200ms: The Life of a Programmatic RTB Ad Impression

How Programmatic Advertising Works

British Airways - #lookup in Piccadilly Circus #DiscoverBA

Living in the moment

• 20 October 2015<br>• 125 views<p>Google’s Micro-Moments concept explains our behaviour in a mobile world.<p>It seems we all live ‘in the moment’ after all. …

Better instincts

• 26 October 2015<br>• 172 views<p>Relationship marketing and social marketing compared – how well do they work together?<p>When many of today’s marketing …

Creative Marketing on Flipboard

By Mick Farmer | Campaigns; big ideas, small ideas; creativity, innovation, inspiration; marketing news; stuff we like, stuff that makes us think; …

12 Examples of Native Ads (And Why They Work)

Despite all the hype, native advertising remains a fuzzy concept for most marketers.<p>According to our 2014 status report:<p>49 percent of respondents …

Advertising

Google

Listen: 60 (NO MORE's Official Super Bowl 49 Ad)

Alice In Wonderland

Executive Creative Director<br>sukesh nayak<p>Executive Creative Director<br>Anurag Agnihotri<p>Senior Creative Director<br>Talha Nazim<p>Creative Director<br>Abhijit …

Roald Dahl works to be unified through creation of new logo and overarching brand ethos

The wonderful and macabre world of Roald Dahl is set to reignite as the world famous author’s literary estate aims to bring together his diverse …

Roald Dahl

Introducing audience insights

Insights about people and markets help advertisers create powerful messaging that resonates. Today, we’re excited to introduce audience insights, a …

Analytics

The Ultimate Guide to Mobile-Friendly Marketing

According to a recent study by Internet retailer, 60% of global mobile consumers use their mobile device as their primary or exclusive internet …

60 Free Fonts for Beautiful Headlines & Titles

This round-up focuses on clean, distinctive and those easy-to-read free fonts that designers always crave – fonts for beautiful headlines and titles. …

Taking the Marketing Approach to UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are …

Beacons on buses: Londoners to access targeted content on the move

Advertisers will soon be able to use beacon technology on buses to push targeted offers and content to commuters as they travel around the …

Advertising