Creative Marketing

Campaigns; big ideas, small ideas; creativity, innovation, inspiration; marketing news; stuff we like, stuff that makes us think; and a bit of marketing theory as well.

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Most recent stories in Creative Marketing

http://tfmainsights.com/always-on-marketing-customer-experience-and-interpreting-the-digital-body-language/
Mick Farmer
Dec 5, 2015
Mick Farmer
The 12 Most Viral Ads of 2015 (So Far)
Adweek - Tim Nudd
Sorry, cats (and goats, for that matter). Dogs are leading the pack as viral advertising of 2015 so far, according to Unruly, with three …
Mick Farmer
A super accessible beginner’s guide to programmatic buying and RTB
econsultancy.com - Christopher Ratcliff
Programmatic buying is often described as the future of online advertising. It’s an alternative to traditional ad buying, but not "the beginning of …
Mick Farmer
How to Make Every Piece of Content SEO Friendly
contentmarketinginstitute.com
Content Marketing Institute If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the …
Mick Farmer
Eurosport's bold rebrand: The path 'from a trusted brand, to a loved brand'
thedrum.com - By John McCarthy, Opinion editor
Eurosport has embarked upon the boldest alteration to its brand identity in its 26 year history with the intent of upping the ante as new owner …
Mick Farmer
eBay lets brands identify parents based on their shopping habits
thedrum.com - By Ronan Shields, Digital Editor
Ebay Advertising has unveiled a predictive targeting tool that lets brands target parents, as the online retailer's marketing services unit begins …

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