Michael Iversen What is Growth Marketing? manychat.com If your business wants to succeed in marketing, you’ll have one goal: To turn prospects into paying brand advocates. And that can feel easier said …
Michael IversenMarketing The Biggest SEO Mistake Content Marketers Make contently.com This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain …
Michael IversenAdvertising A YouTube creator switched her strategy and doubled the amount of money she made - Business Insider Business Insider - Amanda PerelliAfter talking with friends on the platform, YouTube star Shelby Church (1.4 million subscribers) realized she could be earning a lot more money off her videos. She told Business Insider that in mid 2019,
Michael IversenPublic Relations 4 Questions to Boost Your Social Media Marketing Harvard Business Review - Deepa Prahalad and Ananthanarayanan VCompanies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered,
Michael IversenMarketing How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month moz.com - Chad Reid In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality …
Michael IversenProduct Management What Is SaaS Customer Onboarding? Why Is It Important? webengage.com We all have an app or two in our phones that we use every day. Mostly because these apps provide pleasant user experiences and you find value in …
Michael IversenMarketing Your Guide to Omnichannel Marketing in 2020 manychat.com New year, new decade. With that comes the need to create and implement a new marketing strategy to set yourself up for success in 2020. From email and …
Michael IversenGoogle Google wants to phase out support for third-party cookies in Chrome within two years TechCrunch - Frederic LardinoisGoogle today announced its plans to phase out support for third-party cookies in Chrome within the next two years. The fact that Google will drop support for these cookies, which are typically used to
Michael IversenGoogle Shopping Google Begins Rolling Out New Clothing Shopping Feature on Search Adweek - Brandy Shaul Google began rolling out a new shopping experience for search users on mobile browsers. The feature will allow users to search for clothing, shoes …
Michael IversenMarketing 4 Hidden Secrets For Boosting Your Traffic In 2020 jeffbullas.com - Manish Dudharejia While this phrase is generally the last thing you want to hear (especially when you’re heading out of the office to go home), it is actually music to …
Michael Iversen Introducing The Periodic Table of Content Marketing – Econsultancy econsultancy.com - By Chris Lake Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content …
Michael IversenSocial Media Facebook Adds Traffic Source Insights for Creators and Publishers of Videos Adweek - David Cohen Facebook added a new set of video insights to the Retention Insights surface in its Creator Studio dashboard for managing, monetizing and tracking …
Michael IversenMarketing Personalisation will be 2020’s most overhyped marketing practice thedrum.com - Samuel Scott Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the …
Michael IversenMarketing How to speak to your audience using AIDA and digital marketing thedrum.com - Jake Third By applying the AIDA model to your marketing, you can work against a framework that hopes to learn what goes through the mind of a potential customer. …
Michael IversenSocial Media Facebook Lookalike Audience Changes: What Marketers Need to Know socialmediaexaminer.com - Charlie Lawrance Do you use Facebook lookalike audiences? Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s …
Michael IversenMarketing What Is Valuable Content For Your Customer? manychat.com Content marketing is one of the most effective ways to promote a business. You can create content on your website or social media platforms, and …
Michael IversenSEO Why SEO Is More Than Just Optimizing For Google jeffbullas.com - Ramzeen AV The search industry is always on a buzz about how to crack the Google algorithm updates and rank in search engine results. Too often we only think of …
Michael IversenMarketing SEO Goals in 2020: 4 New Year’s Resolutions for Search Experts activecampaign.com - Joe Baugnet Part of being an SEO professional — aka an SEO — means staying on top of all of the latest trends and updates.But Google makes hundreds or even …
Michael IversenSocial Media 17 Instagram Marketing Tips You Can’t Afford to Ignore hootsuite.com - Christina Newberry The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. …
Michael Iversen How to Write Good Marketing Copy that Generates and Converts Leads manychat.com Whether you’re creating a chatbot or planning an SMS marketing campaign, you face a huge problem: word limitations. You have a lot of value to …
Michael Iversen 12 Abandoned Cart Email Examples You Can Use Right Now activecampaign.com - Finch Grace Bad news first, or good news first?(Actually, in this case, it kinda has to be the bad news. Sorry!)Over 75% of people abandon their shopping carts …
Michael Iversen How to Write a Landing Page: A Complete Guide to High-Converting Pages activecampaign.com How do you write a landing page that convinces people to buy from you? A high-converting landing page can be a game-changer for your business. Once …
Michael Iversen The Unrivaled Guide to Facebook Advertising manychat.com Whether you’re an agency owner running paid ads for clients or a freelance marketer doing it all on your own, Facebook advertising is a piece of …
Michael Iversen How to Capture Leads at Events: 3 Steps to Successful Lead Generation activecampaign.com - Elizabeth Bailey Which events do you plan to attend next year?Q4 is the perfect time to think about your event calendar for the upcoming year. Trade shows, public …
Michael IversenMarketing 9 steps for optimal content marketing - PR Daily prdaily.com - By Dan Fries Creating snappy content and posting it consistently are only two aspects of a broader content marketing process. Every piece of content has a …
Michael Iversen 6 Key Customer Support Elements for 2020 manychat.com Excellent customer support has become a very popular demand over the last decade. And for good reason: The majority of Americans decide to not go …
Michael IversenMarketing Data-fueled research to guide blogging, marketing and webinar efforts - PR Daily prdaily.com - By Frank Strong Industry benchmarks highlight how well we stack up against our competitors. How are others divvying up budgets? What trends and tactics are …
Michael IversenMarketing How To Promote Your Website: 15 Marketing Experts Weigh In robbenmedia.com - Brian Robben Traffic is everywhere… when you know how to promote your website. And everyone knows that serious traffic turns into serious monthly revenue. So that’s …
Michael Iversen 9 Ways to Get Even More Ecommerce Sales This Holiday Season – chatbots.com.au As an ecommerce merchant, you know Q4 has the potential to make a major positive impact on your bottom line. We’re here to help make sure that it …
