Michelle Low

614 Added | 4 Magazines | 19 Likes | 9 Following | 300 Followers | @michlow | a dreamer

Opt-In A/B Tests You Should Be Running Right Now

A/B tests can help you boost conversions on your website or blog. Pay attention to these four areas to create a compelling opt-in form.<p>You might …

Marketing

This Facebook tool will tell you instantly if your data was harvested by Cambridge Analytica

Didn't get the notification that Facebook promised to send out informing you whether your data was harvested by Cambridge Analytica? Yeah, neither …

Cambridge Analytica

Animatron lets you create awesome videos with little know-how

popsci shop<p>Get lifetime access to this animation studio for $49.99.<p>When you have something to sell or a message to get across, video is your friend. Animatron Studio Pro is an innovative platform that lets you create captivating animations without any special design skills. Used by the likes of …

GIF Animations

Google is shutting down its goo.gl URL shortening service

URL shorteners can be both useful and fun. Google's take on the tech launched in 2009, and added a third-party API, the ability to create QR codes and the power to link right to iOS and Android apps. Even Keanu Reeves has a URL shortener named in his honor. Unfortunately, Google is replacing its …

Apps

No social media, no email, no website. And she's a business success. - Schaefer Marketing Solutions: We Help Businesses {grow}

No social media, no email, no website. And she’s a business success.<p><i>By Mark Schaefer</i><p>I think one of the weirdest questions in all of life is, “How do …

Marketing

The truth behind the mysterious holes in Hong Kong's high-rises

<b>(CNN) —</b> The Repulse Bay is a luxury apartment complex in Hong Kong that is famous locally for the curious hole cut into the body of its undulating façade.<p>It is not alone. Along the coast of Hong Kong Island, you can find multiple properties with gaps in their midst. There's the Larvotto residence …

Hong Kong

What the GDPR will mean for companies tracking location

The tracking of people’s location is becoming an increasingly useful tool for many businesses, whether they want to use it to connect customers with their special offers, monitor footfall, or provide other location-based services.<p>However, a snag is coming in the shape of the EU’s General Data …

Is Your Website Mobile-Friendly Yet?

M-Day is upon us! Google is updating its mobile search ranking, so if your site isn't already mobile-friendly, this may be bad news for you.<p>This …

11 Best TED Talks For When You Feel Burnt Out

The signs are all there: you feel depressed, anxious, and detached; you keep getting head and back aches; your job performance and relationships are …

Stefan Sagmeister

More than a third of all US adults use Instagram now

A new Pew Research Center survey finds that 35 percent of US adults use Instagram — an increase of 7 percent from 2016. Other findings confirm most of what we’ve come to know of other social media platforms: Instagram, Snapchat, and Twitter tend to be more popular among the young crowd, especially …

Pew Research Center

Twitter CEO wants to open up verification to everyone

In a Periscope livestream today, Twitter CEO revealed the platform intends to open up the verification process to all accounts.<p>The intention is to open verification to everyone. And to do it in a way that’s scalable, where [Twitter] is not in the way and people can verify more facts about …

Microsoft Pix can add business card info to your contacts

Microsoft's AI-powered camera app Pix just got a new feature. Now you can use it to upload all of the information on a business card into your iPhone Contacts as well as check out the person's LinkedIn account. All you have to do is open Pix and point your phone's camera at the business card. Pix …

Google is testing a new Material Design layout for Search

Search might be getting a facelift in the months to come. It seems Google is currently experimenting with a revamped version of its signature Material Design layout for its search engine service, as spotted by sharp-eyed Reddit users.<p>Here are a couple of screenshots to check out for comparison. The …

Material Design

What Marketing Automation is & How to Use It

Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

It won't take even five minutes to do this.<p>You're probably losing at least a good chunk of your sales because of this. And it's right under your nose.<p>Here's the scenario I'm talking about: A customer calls you, and you respond two hours later. You might think that's not too bad, but I'm telling …

Employment

Embedding a tweet could violate copyright

If you've ever embedded a tweet on your blog, that could be a copyright violation, according to a New York federal court ruling. Numerous sites, including <i>Time</i>, Yahoo (which is part of Oath, Engadget's parent company) and <i>Breitbart</i> published stories with an embedded tweet containing an image of NFL …

Google wants to use AMP to make email more interactive

Google’s AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format earlier today and now it’s also announcing a preview of AMP for Email.<p>At first, that may seem like …

Recipes

9GAG: from memes to media empire (infographic)

You’ve probably heard of 9GAG. Hell, you’ve probably browsed it today. Despite being all fun and memes, the startup means serious business. The site …

Startups

Microsoft releases its LinkedIn resume helper for Word

Microsoft is now ready to polish your job applications -- the company has released its LinkedIn-powered Resume Assistant for Office 365 subscribers. The AI-based helper sifts through LinkedIn profiles to find prominent examples of work experience and skill listings for your dream job, giving you …

Facebook Reveals Its Privacy Principles For The First Time

Ahead of European regulations, the company says it will soon launch a Privacy Center that will allow users to manage all their privacy controls.<p>Facebook today for the first time published its privacy principles, a set of guidelines that it says governs how it handles users’ data, and the company …

Privacy

SuperPhone is building a Salesforce for texting

The address book is the last, worst default app you rely on. It’s time it got as smart as the rest of our phones. That’s the idea behind SuperPhone.<p>Email isn’t how you build relationships anymore. Yet most business software sanctifies the spammy inbox when it’s the immediacy of text messaging that …

Transmedia

The Importance Of Humans In Digital Transformation

A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business …

A Study of 300,000 Emails Says Opening With This 1 Word Prompts More People to Reply | Inc.com

<i>(Update: It turns out there are also separate reports showing the best closing phrases and the best day of the week to send emails if you want a response.)</i><p>How many emails do you send a day? Depending on your job, it could be dozens, thousands, or more. If you're into email marketing it could be in …

Email Marketing

7 years of WeChat

Image credit: Tech in Asia / Centaine LimWeChat was born seven years ago this day. Here’s our potted history of China’s most essential app.October …

China

Cryptocurrencies explained, in plain English

Everything you need to know about what cryptocurrencies are, how they work, and how they're valued.<p>By now you've probably heard about the cryptocurrency craze.<p>Either a family member, friend, neighbor, doctor, Uber driver, sales associate, server, barista, or passer-by on the street, has probably …

Cryptocurrency

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

SEO

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?<p>Today's …

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement!<p>There are two rules when …

The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

Yesterday we highlighted an infographic by Izea that mapped out how to target your Twitter ads, and today the influencer marketing platform offers a …

Infographics

Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns

Google is preparing to run tests in which its platform will create variations of the brand's existing AdWords ads and run them across its network.<p>The …

AdWords