Michiel Delissen

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6 Top Tips for Website Conversion and Driving Traffic

After reading a great article from Simon Kemp on We Are Social along with a recent article from Jeff Bullas, I noticed the significance on website …

Marketing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have …

Are Retailers Shifting Fast Enough from “Old School” Media to New Digital Marketing Opportunities?

De belangrijkste resultaten op een rijtje:<p>82 procent van de retailers gelooft dat het digital marketing budget toeneemt de komende drie tot vijf …

eFashion-industrie kan transformeren naar digitale regisseur

Vanuit DMA Institute hebben we recentelijk een uitgebreid onderzoek uitgevoerd onder digitale marketeers met ‘<i>performance</i>’ in hun portefeuille. …

De sharing economy in Nederland

De deeleconomie is sterk in opkomst. Volgens Rachel Botsman, auteur van het boek '<i>What's mine is yours</i>', is de online <i>peer-to-peer</i>-verhuurmarkt goed …

Breng in 5 eenvoudige stappen de ultieme buyer journey in kaart

<b>Stap 1: stel persona’s op</b><br>Persona’s geven je inzicht in de verschillende kopers van je product of dienst: wie zijn ze en wat zijn hun wensen en …

How to Build an Audacious Company, According to Mark Cuban

Heroic. Inventive. Bold. Audacious companies are over the top--but in very smart ways. The 'Shark Tank' star and Dallas Mavericks owner explains how it's done.<p>What is an audacious company?<p>Some transform waste products into energy; others battle diseases or make scary donuts. They inform, entertain, …

Entrepreneurship

The Most Effective Social Media Campaigns Ever

Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and …

An Analysis Of Consumer Downtime In An Always-On World And What It Means For Marketers

The year is 2014 and citizens of the world are connected like never before, awakened to the capacity for hyperactivity by smart devices and networks. Immediacy is the status quo and information gushes from an Internet of things, inspiring ideas and facilitating actions everywhere, all the time.<p>And …

9 Things You Need to Stop Doing Today

What is getting in the way of you getting things done?<p>One of my long-standing clients, National Motor Club, is a provider of roadside assistance and other safety and security benefits for its members. Soon after Matt Krzysiak was promoted to CEO, he showed leadership courage by rolling out an …

Time Management

Competing With Content Marketing: 7 Steps to Success [Infographic]

Marketing

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy.<p>While some opt for quick fixes, …

Twitter Ads Campaigns: A Simple Setup Guide

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform …

Public Relations

De datagedreven e-commercestrategie van B2B-bedrijf Deli XL

In 2009 heeft Bidvest Deli XL, de horecagroothandel met een leidende positie in foodservice, hun online strategie gelanceerd. Vandaag de dag haalt …

Social Media Content Audit Issues

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it …

Public Relations

Apple Could Be Moving Its Entire Ad Strategy Out Of The 'Mad Men' Era And Into The Modern Day

The move could be huge: Successful though its campaigns are, Apple has been a very traditional, almost old-fashioned, user of ad media so far.<p>The four agencies — Huge, AKQA, Kettle, and Area 17— were all founded in the internet age and specialize more in online design than they do the traditional …

Advertising

Social Media Frequency: How Often to Post to Facebook, Twitter

<i>This post originally appeared on the Buffer blog.</i><p>Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.<p>Every time their commercial airs, Subway is flirting with the fine art of frequency. How …

Meet ThinkUp: Your personal social media guru

If you’re a heavy Twitter or Facebook user, you know just how many social media tools there are out there that promise to help track your activity’s performance online.<p>There’s TwitterCounter (owned by The Next Web) for tracking how many followers you have, Klout for giving you a social media ‘rank’ …

What to Do When Social Media Is Not Working For Your Business

Shares 5K<p>Is social media not working for you?<p>Are you struggling to form a social media connection with your audience?<p>Have you found that the …

Marketing

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey …

Local Search

Marketers: What’s your social stream strategy?

<i>Bryan DeSena is associate director of social media at Mullen.</i><p>Social media companies that today cling to their innovative product roadmaps are …

A Closer Look: 5 Crucial Phases of Startup Growth

Mohan Sawhney, professor at Northwestern's Kellogg School of Management, recently published a research-based list of five transitions companies need to make in order to scale.<p>As difficult as it can be to go from startup to viable company, the next transitions in business growth--from small business …

Business Strategy

LinkedIn bedrijfspresentatie voor 2014

In deze video de bedrijfspresentatie van Jeff Weiner, CEO van LinkedIn, over 2014. De presentatie is gehouden tijdens de Morgan Stanley Technology, …

7 Ways to Get Your Boss on Board with Inbound Marketing

You're sold on Inbound-- but what about your boss? Here are some persuasive methods for helping your manager see the light!

Marketing

How to Create a Comprehensive Inbound Marketing Plan

There's a lot that goes into an effective inbound marketing plan. Here's a guide to make sure you don't miss a thing.

Marketing

4 Lessons Your Startup Can Learn From A Rust Belt Incubator

It’s one thing to attract adequate startup funding in New York or Silicon Valley. To do so in a place like Buffalo requires something more (a business plan, for one).<p><i>Note: Today we are celebrating a year of Innovation Agents–from French chefs to Hunger Games directors, and war-ravaged generals to a</i> …

How to Live a Remarkable Life

Last week I wrote a post the 8 Ways to be Remarkable, in response to which an awesome reader Tyson asked this question:<p><i>“What advice do you have for</i> …

Inside The Social Media Strategy That Made Batkid Go Viral

Virality takes work, even when you’ve got a 5-year-old superhero and an entire city on board. Here’s how the firm that plotted the course of the most heartwarming 600,000 tweets of the year did it.<p>On November 15th, a five year-old named Miles Scott barreled into public consciousness as Batkid, a …

Viral