michday

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The Top Six Twitter Fundamentals

I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost …

The Five Keys to Using Instagram for Your Business

With over 300 million monthly users, Instagram is becoming a growing force in social media circles. More than just an application to share photos, …

What Does Your 2015 Twitter Strategy Look Like?

With the new year right around the corner, your resolutions list might be looming pretty large… but does it include any Twitter-specific promises? It …

Marketing

Helping Journalism Faculty Bridge the Social Media Knowledge Gap - MediaShift

<i>Co-authored with Leigh Wright</i><p>Social media are so tightly woven into journalism that many media organizations routinely now designate social media …

How To Build a Content Strategy Using a Social Media Audit

Shares 6K<p>Are you looking for tools to help you analyze the content on your competitors’ social media profiles?<p>To create a content strategy that …

Infographics

What I taught in Social Media Strategies this fall (Part 1)

This semester, my Social Media Strategies class was broken down into nine sections. This is the first of two posts that will give an overview of what …

What I taught in Social Media Strategies this fall (Part 2)

This is part 2 of a post discussing how I taught my Social Media Strategies class this semester at Drake University. I broke the class into nine …