Michael O'Neil

419 Flips | 5 Magazines | 4 Likes | 3 Followers | @michaelonei4qtc | Keep up with Michael O'Neil on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael O'Neil”

Creating An Explainer Video? Follow These 12 Tips From The Pros

Video content is at the top of the priority list for many modern brands, and it’s not hard to see why. Visuals are always more engaging than plain text, and a video can communicate much more information than a still photo can. Most importantly, a well-executed video is highly shareable: 92% of …

Marketing

Why Brand Stories Matter And Simple Steps To Creating A Unique Brand Story

Telling and sharing stories is the key to our civilisation. Storytelling is great for stretching the imagination. In a paper on the British Council website, it has been shown that storytelling workshops help mental health and well-being by supporting relaxation.<p><b>How do we develop a unique story for</b> …

Marketing

Thinx CEO: This is the ‘secret sauce’ to running a successful e-commerce business in an Amazon world

In April, May and June, the e-commerce behemoth Amazon AMZN sold $52.9 billion worth of products and services.<p>In all of 2017, feminine product maker …

eCommerce

When Should You Expect to See Results from a Content Marketing Strategy?

“How long does it take for content marketing to work?”<p>I’m asked this simple, and completely reasonable question, often, and it always gives me pause …

Marketing

8-Step Branding Strategy for Your Small Businesses

iStock by Getty ImagesBranding is so much more than having a cool logo or flashy website.Sure, today you have to be able to engage your audience and …

Small Business

How To Use Content To Boost E-commerce Sales

Last week, I had a conversation with a colleague about the current state of retail marketing and the disparity between the most and least successful e-commerce brands. “These days, smart marketers make money while they sleep,” said BJ Frogozo, former director of marketing at LA-based DOPE apparel. …

Marketing

How to Raise a Million Dollars on Kickstarter

Two entrepreneurs share how they raised more than a million dollars online.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I recently participated in a leadership program with a rockstar entrepreneur, Matt DeCelles. DeCelles is the cofounder and CEO of a designer eyewear company, …

Crowd Funding

5 SEO Concepts Entrepreneurs Should Implement in 2018-2019 to Boost Google Ranking

The web makes for the largest marketplace and most probably the most time and cost efficient marketplace too.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>As an entrepreneur, you have an idea you are …

Engines

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Marketing

Chronicles Of A 50+ Entrepreneur: Interview: StartOut - Being an LGBT Founder and Mentor

In the previous articles in this series I wrote about the beginnings of my company ‘Next For Me.’ From inspiration, collaborators, the law, broadcasting, money, conversion-ing and the company as a movement. Then a family emergency caught me off guard. We got introduced to just the right venture …

Entrepreneurship

3 Strategies That Will Make Your Facebook Ads More Successful

Facebook has had a rough time over the last few months. After news broke that a Trump-allied voter-profiling firm had improperly harvested the personal information data of 50 million Facebook users, the company’s stock plunged precipitously, losing $37 billion in market value.<p>Yet this may be …

Social Media

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing.<p>Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.<p>These ten issues are the usual …

Marketing

Here’s How to Build a Landing Page that Converts Like Wildfire

A landing page is often the first <i>real</i> point of contact between you and a potential customer. After being directed here by an ad, by social media or …

Marketing

Is Your Website User Friendly? A 25 Point Website Usability Checklist [Infographic]

How user-friendly is your business website? Could you make improvements to provide a better experience for your visitors?<p>Mango Media share their …

Infographics

3 Companies Reveal How They Generated Their First $1 Million On Amazon

With Amazon now accounting for 50% of all e-commerce sales in the U.S., it has become a default selling platform for many consumer brands. But simply having your brands’ products listed on Amazon does not mean instant sales.<p>As Amazon generally functions like a search engine for shoppers ready to …

eCommerce

Infographic: 10 tactics for email marketing success

A strong email campaign is part and parcel of any successful marketing strategy.However, there are many ways to muck up this powerful digital …

Marketing

12 High-Protein, Quick Recipes You Can Make in 20 Minutes or Less

12 Quick, High-Protein Recipes You Can Make in 20 Minutes or Less<p>A satisfying meal in no time at all. Sign me up please.<p>July 22, 2018<p>Thinking about …

Food

Best Tips For DIY Facebook Ads That Work

Organic traffic on Facebook is drying up for many small businesses, as the number of businesses paying for advertising increases. The number of advertisers on Facebook — over 6 million in the first quarter of 2018 — has impacted organically posted content dramatically, according to Wordstream’s …

Facebook Ads

How to Remove Sweat Stains From White Shirts

When your crisp white dress shirt or favorite tee starts yellowing around the collar or under the arms, don't sweat. Removing those unsightly stains is easier than you think with the help of natural ingredients that will leave that article of clothing looking fresh. And this eco-friendly cleaning …

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience. Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this …

Marketing

The Ultimate Hack For Building Your Email Database

Are you one of the many as of recently who thinks email marketing is on the outs? The popularity of that opinion is no surprise as there’s certainly no shortage of ways for us to communicate with our audience these days. While social options like Facebook messaging and Instagram direct messaging …

Marketing

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to starting a company, one of the hardest challenges founders face is convincing other people to get behind …

Google Glass

I finally tried the buzzy vitamin everyone’s talking about—here’s what happened

My kitchen staples include cage-free eggs, farm-grown spinach, and sustainably sourced honey. In short, you can say I’m a mindful shopper. But until …

The 4 Best Supplements to Gain Weight

Though weight loss is a very common goal, many people actually want to gain weight.<p>Some common reasons include improving daily functioning, looking …

6 Ways To Use The Psychology Of Reinforcement Theory To Make Your Content More Effective

Content marketers have to achieve a unique blend of goals. First, you have to capture the attention of a target audience, despite competing with many brands like yours in the same space. Then, you have to convince them that your content is worth reading. You have to hold their interest during the …

$0 to $1,000 in a Day: How to Build an Ecommerce Business That Could Make You Millions

For our first video in the series $0 to $1,000, ecommerce expert Trevor Chapman chats about the type of site you need, the basics you must have before you launch and how to use email the right way.<p>Before you can run, you need to learn how to walk. The same logic goes for building a successful email …

eCommerce

If You Care About Data, Change These 15 Default Privacy Settings Right Now

Say no to defaults.<p>On the Internet, the devil's in the defaults.<p>You're not reading all those updated data policies flooding your inbox. You probably …

Dr. Oz Makes Millions Even Though He's Been Called A 'Charlatan' (And You Should Follow His Lead)

You’re a dedicated professional who has spent years honing your craft. Even now, you take great pains to study all the newest developments in your field and always check your sources to make sure the advice you give is sound. So when a “charlatan” like Dr. Oz continues to rake in the big bucks …

Los Angeles

Why Every Entrepreneur Should Care About Instagram's Recent Updates

Instagram has been making a lot of changes lately. Here's what it means to entrepreneurs everywhere.<p>At the moment, it's hard to think of a social media platform on the market hotter than Instagram. With the app being within reach of growing to 1 billion monthly users by the end of 2018, it's …

The Ultimate Apple Cinnamon Grilled Cheese Sandwich Recipe

"The cinnamon buns make this amazing!"<p>Ingredients<p>2 purchased cinnamon buns<p>4 slices aged Cheddar cheese, divided<p>4 slices Brie cheese, divided<p>4 slices …