Michael Byrne

29 Added | 7 Magazines | 15 Likes | 9 Following | 2 Followers | @michaelbyrne72 | Keep up with Michael Byrne on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Byrne”

The 7 Deadly Sins of User Research

It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor …

9 Pieces of UX Advice I Stole From People Smarter Than Me

Like all people, I like to think I have good taste. But if I do, it’s only because I’ve been ruthless about one thing: stealing secrets and …

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See what you can do with 3D transforms<p>Do anything a developer can. Without writing code. And combine your transforms with Webflow Interactions.

Simplicity, It’s Complicated

<b>“Make everything as simple as possible, but not simpler.”—Albert Einstein</b><p>Your smart phone would be simpler if it didn’t have a camera. But it would …

Albert Einstein

Stop Sprinkling Emotion, Start Creating Magic and Meaning

June 9, 2015I love Zappos. My UPS driver and I are friends and I feel no shame in ordering several shoe options—often in multiple sizes. When I think …

Web Design

Provocation Can Lead to Emotional Design

Years ago I loaded all my belongings into my tiny sports car and prepared to head for Los Angeles. A close friend asked me why I wanted to l leave …

Web Design

Why Web Design is Dead

June 8, 2015Web design is (finally!) dying of irrelevance. Web pages themselves are no longer the center of the Internet experience, which is why …

Web Design

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites …

Advertising

21 of the Best B2B Growth Hacks

<i>David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog.</i><p>As you are all probably tired of hearing by now, growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to …

Best SEO Practices: Avoid the Dreaded Google Penalty

It is important to use only the best SEO practices, because the last thing you want to see in your inbox is a message from Google alerting you that they have penalized your website. A Google penalty can result in lowered search rankings and even being completely de-indexed (removed) from their …

SEO

How to lose credibility and annoy your first time users in less than 10 seconds

I’m a strong believer of meaningful and user centric work. I love and design products built on top of that belief. That became a rare quality in …

Growth Hacking

6 Expert Insights For An Improved Customer Experience

Businesses share something important with lions. When a lion captures and consumes its prey, only about 10% to 20% of the prey’s energy is directly …

Making sense of mobile marketing: it's about the customer journey

The mobile revolution enables marketers to integrate multiple channels as never before<p>Immediate revenue from mobile web sessions is below those from fixed computers, according to figures from market research firm Monetate, which tracks per-session revenues from ecommerce sites, and breaks out the …

'Customer Experience' Is Today's Business Benchmark

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is …

5 signs your customer experience is broken ... and 5 ways to fix it

by Mark Cameron<p>As a consultant I sometimes spend more than a reasonable amount of time on planes. Recently I travelled between New Zealand and …

4 things you need to know about mobile ad attribution

Attribution, the process of figuring out if people are actually seeing your ads, is a key driver to success in mobile advertising.<p>While web-based cookies allow marketers to track performance on online channels such as online advertising, email marketing, and search engine marketing (SEM), mobile …

Mobile Video Less Than Ideal for Advertising, Says FreeWheel

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm …

Advertising

Twitter’s mobile app install advertising feature comes out of beta, goes global

Twitter has taken its mobile application install advertising feature out of beta and it has also taken the service global. Twitter talked about the feature, which allows companies to advertise mobile apps within the Twitter mobile app timeline, earlier this year. The video above explains how the …