Michael Christensen

20 Flips | 7 Magazines | 21 Likes | 4 Following | 3 Followers | @michael_anders | Keep up with Michael Christensen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Christensen”

3 Tips From Designers That Can Help You Sell More

Increase your sales immediately with these different image styles<p>Do you know what your marketing images secretly say about your product?<p>Every image makes a statement about your brand and even the most subtle element can change someone's perception. You've heard the saying, "A picture is worth a …

Paula Simons: Heart of glass: New Royal Alberta Museum aims to be transparent, in more ways than one

Let there be light.<p>An excellent beginning for a creation story.<p>The new Royal Alberta Museum is a work in progress. Its exhibit halls are bare, …

Ice Age

Dining Out: Grandin Fish 'n' Chips gives old classic a prairie twist

The classic fish and chips joint has been given a prairie-inspired twist thanks to a new venture brought to you by the same people behind The …

Fish And Chips

25 Things Strong Leaders Tell Their Employees

A great way to step into your leadership power is to start saying things that you haven’t said before. The more aware you can be of your language, the more effective a leader you will be.<p>Too often new leaders are taught to concentrate on schedules, forecasts and milestones. They aren’t always …

Employment

How Facebook Plans To Manage National-To-Local Advertising For Retailers

As Facebook, Google, and other platform companies race to provide online-to-offline marketing services for local businesses, the social network is …

Data management platforms: The backbone for data-driven marketing

Thanks to the technological advances in data-driven marketing, today more than ever, marketers have a wealth of data at their disposal. This crucial information informs brand campaigns and strategies at every turn. And as many marketers can attest, the influx of customer data that is now suddenly …

Why Agile Marketing Should Be A Focus For CMOs

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) the importance of being able to convert data into better insight. The concept of “agile marketing” …

How to Design Your Mobile Marketing Calls to Action

Automotive marketers still tend to think of mobile as a subset of the internet. If you look at your stats on any given week, however, you’ll see that …

Personalization: Walmart’s weapon in surpassing Amazon in ecommerce traffic — and growing sales by $2 billion (VB Live)

<b>As VP of marketing, Brian Monahan bumped Walmart.com past Amazon as the second-most highly trafficked in ecommerce (even past eBay). Catch up on the latest VB Live event to discover how he leveraged personalization to gain unprecedented results.</b><p>“I’ve witnessed first-hand the power of personalized …

eCommerce

Burt Reynolds Is Why I Can't Hate This 'Bandit' Camaro-Trans Am Conversion

“Stop trying to make Pontiac happen,” I said to no one in particular at the New York Auto Show last week as I stood in front of the Trans Am SE …

Eye-Tracking Study: How Consumers View Display Ads

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?<p>To find out, …

Marketing Day: Facebook Lead Ads, Apple To Close iAd’s App Network & Super Bowl 50 Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing</b> …

Marketing

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …

Marketing Awards 2015: The complete winners list

Eleven different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. In addition to the 34 …

CEO Mark Fields On Ford's Shift From Sheet Metal To Software And Mobility

Ford has made no secret of the fact that it wants to be technology company as much as an automaker. And for almost a decade it has put its money where its messaging is, starting with the introduction of the software-driven Sync system in 2007.<p>The Microsoft-developed platform put Ford ahead of the …

Facebook teams up with Uber to make it easier to meet your friends in real life

Now, Uber has come to Facebook Messenger.<p>This isn't just a link encouraging Facebook users to grab a ride to their next event, like you'll see in Google Maps, but a way to call an Uber ride without even opening the app.<p>"This is where 700 million people around the world are coordinating plans with …

Transportation

The first website went online 25 years ago today

If the web were a person, it wouldn't have trouble renting a car from now on: the world's first website, Tim Berners-Lee's World Wide Web, went online 25 years ago today. The inaugural page wasn't truly public when it went live at CERN on December 20th, 1990 (that wouldn't happen until August …