Some people use it to improve their focus while others use it to drop off to sleep. The writer Zadie Smith says she listens to it day and night. But what is brown noise? And does it work?
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Sunday Reads for October 9, 2022
Brown noise is not for everyone, but it is for me. I can’t sleep without it, so I was curious about its healing power. Also, who buys $280 skin cream?! (Apparently, Leo … at least 20 jars.) The story of “The Cream” is an example of "brain-melting marketing.” Speaking of savvy brands, I applaud Sun-Maid for embracing the raisin’s lowly status on Halloween. To close is a list of longreads about the allure of the rave: because when I’m not on the dance floor, I want to be reading about it.
This Week's Picks
The surveillance state has come for Winnie the Pooh.
This may come as a surprise, but it wasn’t until 2007 that the global urban population overtook the rural population. At that time, the two groups …
The biggest skin-care success story of our time didn't begin in a lab. It was born at a billionaire's dinner party, where a French banker met a German scientist and came to discover the formula for a cream that has captured hearts, minds, and lots of money. The $8,000-a-night penthouse in New York …
One Sunday evening in September, nearly 30 years ago, Xavier Melo, then 23, was driving home from his job as a private math tutor in Barcelona, …
Bollinger is data mining its meticulous records to predict vintage years and weather the challenges of climate change.
The marketing team at Sun-Maid raisins embraces the stigma of its product. As a food writer, you quickly learn that major food brands can be pretty …
Cheating scandals are en vogue. The competitive fishing world is outraged after two guys put lead weights in their fish. In chess, a 19-year-old …
This story was funded by our members. Join Longreads and help us to support more writers. By Cheri Lucas Rowlands At the start of 2020, my daughter …
