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The Definition of Advertising Has Never Been More Unclear

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The …

Advertising Industry

CEO Talk | Angela Ahrendts on Burberry's Connected Culture

In a BoF Exclusive, Imran Amed sits down with Burberry chief executive Angela Ahrendts to discuss the company's connected culture as the company …

10 Ways Silicon Valley Culture Can Reinvent Advertising

The founders of agency Enso Collaborative identify some of the key ways that Madison Avenue should follow the example of Silicon Valley.<p>One year into building our agency, Enso Collaborative, we’ve learned a lot from our clients in Silicon Valley–and a lot of what we’ve learned is antithetical to …

5 Ogilvyisms That Still Apply to Digital Media

Before there was Don Draper, there was David Ogilvy. “The father of advertising,” as he is sometimes referred to, was all about valuing the …

Advertising

How to Stop Your Client from Shopping Around

<p>In the midst of this industry shift, the way your agency sells — or doesn’t sell — its value to clients can make or break your chance for a …

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

Dumb ways to daily twist while jumping from space. These are the brand creations bound for glory at the ad world’s premier awards show.<p>Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International …

Top 10 Fastest Growing Ad Spenders In 2012 From Samsung to T-Mobile

<b>Fastest-Growing Ad Spenders in 2012</b><p>Advertiser<p>Amount Spent In 2012<p>Percentage Growth From 2011<p>Samsung<p>$881 million<p>58%<p>Amazon<p>$1.1 billion<p>47%<p>IAC<p>$547 million<p>…

Burberry ups the ad stakes – dramatically | Financial Times

Does anyone think just taking a picture of a celebrity in your stuff – or taking a picture of a celebrity in your stuff and making a video of the …

The Real Story Behind Publicis + Omnicom Has Nothing to Do With Tech

Omnicom and Publicis, two of the world’s biggest ad companies, are merging. If regulators sign off, they will become the world’s biggest ad …

Take A Look At What Happens Every Single Minute On The Internet

Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously. Of course, there are other ways to test the endurance of bandwidth, and a new infographic reveals statisics on most of …

Luxury Daily

Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first …

Five things digital media planners should understand about buying TV ads

In the US, the way online video is traded has changed significantly over the past year, mainly due to Nielsen’s Online Campaign Ratings (OCR) and …

Seven interesting social campaigns from Macy's

<b>Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and</b> …

Social Media

Google Glass App Store Coming Next Year

Get ready, Glassholes: Google Glass will get its very own app store next year.<p>The long-awaited news was first revealed rather off-handedly in a long</i> …