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How the queen of Silicon Valley is helping Google go after Amazon’s most profitable business

Cool technology, elegantly designed and built, lights her up. Even her jokes tend to be geek oriented.<p>A lifelong competitive sailor, she was a mechanical engineer who built boats and windsurfers before she became an iconic Silicon Valley computer scientist.<p>The second thing to understand about her …

John Sculley To Marketers: Don't "Worry About The Technology," Focus On The Customer

The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.

PepsiCo says it's difficult to find 'high-quality' places to advertise online

The big constraint on moving more to digital is "identifying high-quality properties to advertise on," admitted chief financial officer Hugh Johnston on the company's quarterly earnings call last week (11 February). His attitude is similar to the one held by many of his peers that marketing needs …

Apple is not following Jobs' script and that's OK

“Who wants a stylus? You have to get them and put them away, you lose them. Yuck. Nobody wants a stylus.”<p>It was 2007 and a still-robust Steve Jobs …

Apple

Companion app promises you’ll never walk home alone again

It’s 11:30 p.m. and you’re walking home alone from the library. You’ve heard that some areas are unsafe. You think about texting a roommate to let her know that you’re on your way back, but decide not to because it really isn’t that far of a walk. Besides, this wouldn’t exactly be of help if you …

University of Michigan

Facebook is leading the way in social commerce

Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.<p>Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site's social commerce …

New Moto 360 And Samsung Gear S2 Photos Leaked Ahead Of IFA 2015

We expect to see more of the new wearables next week<p>Smartwatch fans may not need to wait until IFA 2015 to see the latest installments from Motorola and Samsung. Purported photos of the next-generation Moto 360 and Samsung Gear S2 have leaked online. The photos show that both of the unreleased …

Tiny Cube color digitizer lets photographers sample and match hues

It’s no secret: Photographers are really picky about color. Despite the many color matching apps and gadgets out there, there’s always a place for something different and hopefully better. Palette, a tech company from Australia, has unveiled the Cube, a tiny device that scientifically detects, …

Huawei Watch listing may have just leaked that Android Wear is coming to iOS

Back in March, Huawei announced it was strengthening its wearables game with a stunning looking smartwatch. After months of waiting, the round-faced Android Wear device is finally available for pre-order on Amazon, but the pre-order page may have just revealed a special surprise.<p>The Verge spotted a …

Why You Always End Up Paying Too Much For In-Flight WiFi

Blame your brain.<p>Surfing the Internet while flying used to feel like a modern miracle. But in the decade since airlines first began rolling out the service, we've come to expect that most flights will have some kind of web access.<p>Checking email, Facebook and Twitter from the air has begun to feel …

Inside Google's master plan for faster, sharper streaming video

MOUNTAIN VIEW, California -- We've all been there: After clicking or tapping a YouTube link, we're greeted with a long wait, then video marred by blurry details and distracting blocky patterns.<p>Google has been trying to improve the situation with technology called VP9 that compresses the video data …

The next Apple TV remote may have Wii-like motion controls

<b>Read next:</b> The new Apple TV review.<p>Apple is widely expected to introduce an overhauled version of the Apple TV next month, and one of the big changes is supposed to be in how you control it. Already we've heard reports about a new remote with a touchpad and microphone, but now <i>TechCrunch</i> is …

Twitter promises it will be a more diverse company by 2016

Twitter, like many Silicon Valley companies, has always heavily skewed white and male. To combat the problem, the social network announced new hiring …

Social Media

NYC Taxis Are Testing An Uber-Like App Called Arro

The battle between yellow cabs and Uber cars is about heat up.<p>According to Crains New York, a new app called Arro is being beta tested among 7,000 yellow and green taxis in the NYC area, allowing potential passengers to e-hail a regular cab instead of an Uber. The app should roll out fully in a …

Don't panic, Instagram's app icon isn't changing

Think of Instagram and you likely think of its iconic app icon, which has remained largely unchanged through the company's history.<p>That came into …

Apps

Magazines Can Compete With the Web—With the Right Design

Great magazine covers once held pride of place in the home—certainly in my home. They were social and intellectual status symbols. And among them, 92 …

10 things in tech you need to know today

<b>1. Snapchat generated just $3.1 million in revenue last year.</b> That's according to leaked financial documents obtained by Gawker.<p><b>2. Uber allegedly hired a convicted murderer who applied to be a driver with a fake name.</b> A complaint filed by the San Francisco District Attorney's office claims there …

The management tool Amazon employees hate could be coming to your company

Who doesn’t enjoy a good round of brutal criticism? A lot of former Amazon employees, apparently.<p>In a deep dive into the corporate culture fostered at internet mega-retailer Amazon by founder Jeff Bezos, the New York Times reports on a piece of management software that is particularly controversial …

Bad sense of direction? This app helps you reach your destination in unfamiliar cities

<i>(By Yukari Mitsuhashi, The Bridge)</i> – Working on the weekends or whenever they have free time, Team Houchimin is, from the content of their services to their name itself, quite a unique group. Their service, “Waaaaay!,” a mobile navigation app (available for Android / iOS) designed for people with …

Documents confirm Apple is building self-driving car

Photograph: Bloomberg/via Getty Images<p>Apple declined to comment but the move comes as CEO Tim Cook has held a series of meetings with car executives in recent months.<p>84<p>image/jpeg<p>http://media.guim.co.uk/4a1a7243f12bd9af1210b3497e60745fc43bc972/0_111_4000_2395/140.jpg<p>140<p>Photograph: Zero …

Tim Cook

Will this convince you that a Honda Accord is cool?

The Honda Accord has long been a preferred sedan for sensible suburbanites. A safe, reliable vehicle, but perhaps not all that “cool.”<p>Honda is hoping …

Google, HTC vets prep 'friggin' awesome' smartphone for Sept. 1 launch

You would normally laugh off any no-name company's attempt to jump into the brutally competitive smartphone business. But given the pedigree of the members at startup Nextbit, you have to at least be curious.<p>Nextbit, which began life as a secretive software startup focused on a cloud-based tool …

Mozilla Makes Private Browsing More Private In Firefox, Adds Tracking Protection

Mozilla is testing a new private browsing mode in Firefox that doesn’t just keep no trace of your<p>pornbrowsing habits on your machine but that also blocks online services that could track you while you’re surfing the web.<p>That’s not unlike what plug-ins like Ghostery and the EFF’s Privacy Badger can …

Viewability Crashes, Drops To 44%

The ad industry still hasn’t cracked the viewability nut.<p>During the second quarter of 2015, only 44% of digital display ads were viewable. That’s …

'Drunk Mode' App Is Redefining the College Party Experience

There is nothing worse than waking up in the morning and looking at your phone's missed calls and messages like it has betrayed your trust. Or rather, that you betrayed your own trust.<p>When one is intoxicated, there is nothing worse than calling and sending messages to a significant other or ex-best …

Volkswagen suppressed a paper about car hacking for 2 years

The recent trend of car hacking research has created quite a culture clash between hackers and automakers.<p>Volkswagen, which owns Porsche, Audi, …

White Hat

The Podcast Resurgence: Your Definitive Listening Guide

Top authors, comedians, chefs and meteorologists recommend their favorite podcasts so you can get in on the action. Plus: the best apps and docks for podcast lovers<p>By<p>Chris Kornelis<p><b>SOME OF YOU</b> might have no idea what a podcast is. Some of you may have listened to them back in 2005, when they were …

The Top Five Apps For Staying Positive and Productive

As an entrepreneur who is highly focused on personal development, I'm always looking for new tools to keep me focused, positive and motivated. When I turned to apps for help, I found a myriad of options at my disposal. I've experimented with dozens of these apps and created a list of the top five …

A startup dissolved overnight and laid off its 400 employees via email with no warning

In the middle of the night, a startup that had raised $5.5 million dissolved and disappeared. It deleted its Twitter accounts, Facebook pages, and Google+ profile. It changed its website to say it was "pausing operations."<p>At 1:34 a.m. PT on Monday, Zirtual, a virtual-assistant company, sent an …

Employment

StumbleUpon lays off dozens after failing to raise new round, source says

Content discovery company StumbleUpon was unable to secure additional venture capital funding and is now letting go of dozens of employees in a new round of layoffs, VentureBeat has learned.<p>The company had just under 100 employees and will only have around 30 by the end of this week, a source …

Employment