iBeacon Daily

By Monte Grubb | Daily updates on iBeacon solutions, devices and deployments... follow here or bookmark at http://iversatile.co

Beacons for Chianti lovers

The Chianti Classico Wine Consortium partnered with Makeitapp to build an app to help visitors explore the region between Siena and Florence. …

How Beacons Can Reshape Retail Marketing

Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retailers …

eCommerce

Beacons at HKIA promoting Coach

Airports are a great place for retailers to advertise with beacons. Travelers are on the lookout for a good, quick deal. Beacons have already been …

Nokia launches Impact IoT platform, targets smart homes too

Nokia recently made its move into the smart healthcare and wearables markets through the acquisition of Withings, and now the Finnish firm has …

Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate the …

Creating an Eddystone Campaign for Universities using Beaconstac

With investment in education technology having reached new highs last year, the education sector seems to be fast moving towards an overhaul. Several …

Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013. With more and more marketers including …

Is the gym full? Startup thinks beacons can improve apartment living

Location-tracking technology in apartment buildings could be the answer to avoiding lines at the gym or knowing when it's a good time to head to the …

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are leveraging beacons to boost …

How Mobile Presence Technology Completes the Attribution Puzzle

Getting Location-based Marketing Right on Mobile – Rover

I recently had a chance to contribute the following piece to our friends over at Waterfall. They know a thing or two about how brands can leverage …

Google’s Eddystone beacons offer a privacy-focused way to track your stuff | Ars Technica

Google's bluetooth beacon hopes to bring the Internet of Things to all your things.<p>About a year ago, Google announced "Eddystone," an open source, …

Internet of Things

Sensoro Introduces Alpha Space BaseStation, Beacon Industry's First IoT Enterprise-Grade, Communication Network System, and 300,000 Beacons Deployment Milestone

SEATTLE, WA and BEIJING, CHINA--(Marketwired - Apr 27, 2016) - <b>GMIC China --</b> Sensoro, a leading beacon hardware and software provider, today announced …

Pizza Hut and Sensoro Begin Cooperation on O2O Dining 2.0 New Era

SEATTLE, Sept. 19, 2015 /PRNewswire/ -- All 1471 mainland China Pizza Hut stores officially began using iBeacon technology on September 3rd, …

PassKit's GemTot Beacons Bring WeChat, iBeacon, & the Physical Web Together as One

HONG KONG, Feb. 26, 2016 /PRNewswire/ -- PassKit is excited to introduce the latest addition to their GemTot lineup - the WeChat beacon.<p>Photo - …

The Future of Beacon Technology | Guest Post

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he …

Internet of Things

BeaconControl: Open Source Beacon Management

Launching this week, BeaconControl is an open source platform for managing proximity experiences using Bluetooth LE beacons. It promises to help …

Internet of Things

WWDC 2016: iBeacon and Apple’s Last Chance

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their …

Internet of Things

Juniper Research: Beacons to Deliver 1.6BN Coupons by 2020

Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the …

Rite Aid Rolls Out Beacons to All Stores

According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout …

Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020

The rise of beacon technology was one of the major news stories of last year, but — as with a lot of new technologies — it can be hard to separate …

How beacons — small, low-cost gadgets — will influence billions in US retail sales

Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites.<p>Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a …

eCommerce