Monte Grubb

308 Flips | 1 Magazine | 1 Following | 235 Followers | @mgrubbm | Tech hound in a bizdev suit...

Beacons for Chianti aficionados

The Chianti Classico Wine Consortium partnered with Makeitapp to build an app to help visitors explore the region between Siena and Florence. …

Wine Tasting

How Beacons Can Reshape Retail Marketing

Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retailers …

Internet of Things

Beacons at HKIA promoting Coach

Airports are a great place for retailers to advertise with beacons. Travelers are on the lookout for a good, quick deal. Beacons have already been …

Posters

Blur The Lines Between B2B and B2C

B2B and B2C marketing are often thought of as being pretty incompatible, with B2B marketers feeling that they do not have room to emulate the …

Marketing

Creating an Eddystone Campaign for Universities using Beaconstac

Shubhi Mittal<p>June 16, 2016<p>With investment in education technology having reached new highs last year, the education sector seems to be fast moving …

Education Technology

Google’s Eddystone vs Apple’s iBeacon: Who is winning in the Beacon Space in 2016?

Devika Girish<p>June 21, 2016<p>It goes without saying that a lot has happened in the beacon space since the launch of iBeacon at WWDC 2013. With more and …

Is the gym full? Startup thinks beacons can improve apartment living

Location-tracking technology in apartment buildings could be the answer to avoiding lines at the gym or knowing when it's a good time to head to the …

Apps

Best of Beacons this Week: Why Location was a Dominant Theme at this year’s Google I/O and more

Devika Girish<p>June 10, 2016<p>How is Google taking Apple head-on in the proximity marketing space? What are the innovative ways in which brands are …

Internet of Things

How Mobile Presence Technology Completes the Attribution Puzzle

Digital Advertising

Getting Location-based Marketing Right on Mobile – Rover

I recently had a chance to contribute the following piece to our friends over at Waterfall. They know a thing or two about how brands can leverage …

Google’s Eddystone beacons offer a privacy-focused way to track your stuff

Google's bluetooth beacon hopes to bring the Internet of Things to all your things.<p>About a year ago, Google announced "Eddystone," an open source, …

Internet of Things

Sensoro Introduces Alpha Space BaseStation, Beacon Industry's First IoT Enterprise-Grade, Communication Network System, and 300,000 Beacons Deployment Milestone

SEATTLE, WA and BEIJING, CHINA--(Marketwired - Apr 27, 2016) - <b>GMIC China --</b> Sensoro, a leading beacon hardware and software provider, today announced …

Internet of Things

Pizza Hut and Sensoro Begin Cooperation on O2O Dining 2.0 New Era

SEATTLE, Sept. 19, 2015 /PRNewswire/ -- All 1471 mainland China Pizza Hut stores officially began using iBeacon technology on September 3rd, …

PassKit's GemTot Beacons Bring WeChat, iBeacon, & the Physical Web Together as One

HONG KONG, Feb. 26, 2016 /PRNewswire/ -- PassKit is excited to introduce the latest addition to their GemTot lineup - the WeChat beacon.<p>WeChat …

The Future of Beacon Technology | Guest Post

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he …

BeaconControl: Open Source Beacon Management

Launching this week, BeaconControl is an open source platform for managing proximity experiences using Bluetooth LE beacons. It promises to help …

Internet of Things

WWDC 2016: iBeacon and Apple’s Last Chance

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their …

Internet of Things

Juniper Research: Beacons to Deliver 1.6BN Coupons by 2020

Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the …

Rite Aid Rolls Out Beacons to All Stores

According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout …

Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020 | Street Fight

<b>Published:</b><p>The rise of beacon technology was one of the major news stories of last year, but — as with a lot of new technologies — it can be hard to …

How beacons — small, low-cost gadgets — will influence billions in US retail sales

Beacons are among the most important new mobile technologies helping real-world merchants win back sales. These low-cost devices communicate with smartphone apps indoors through a Bluetooth signal. Last year saw tons of retailers testing beacons, including Macy's and Target. This year, hundreds of …

IoT mapped: The emerging landscape of smart things

No one really knows how many “things” there are deployed today that have IoT characteristics. IDC’s 2013 estimate was about 9.1 billion, growing to about 28 billion by 2020 and over 50 billion by 2025. You can get pretty much any other number you want, but all the estimates are very large. So what …

Internet of Things

Just how real are mobile beacons?

Beacons are one of the most hyped technologies in marketing, but how real is their impact?<p>Target is doing beacons, and so is Macys.<p>In fact, everyone …

Estimote's Cheney: Beacons Will Solve Online-to-Offline Attribution | Street Fight

<b>Published:</b><p><i>Retailers are turning to beacons to make the shopping experience both more personalized and more efficient. In return, they hope to earn</i> …

Mobile App Development Company | Web Apps Developer India USA

Smart and Robust Mobile App and Web Development<p>We strive towards building beautifully-designed mobile apps saving up your 70% budget and 60% time. …

Apps

Google Loves Apple (In a World of Beacons)

The launch of Eddystone by Google has, at long last, addressed a challenge in creating proximity experiences with beacons. Namely, that the software …

Apps

Google Eddystone Jumps into the Browser on iOS

Your browser will now connect to ‘cookies’ in the physical world – beacons, which can now broadcast a Web URL as part of Google’s new Eddystone …

Internet of Things

Kontakt to its Customers: You’re All Doomed

Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more …

Internet of Things

4 Payment Services that are using Beacons to make it big in the Proximity Payments Industry

Devika Girish<p>May 12, 2015<p>Ever since its introduction at the World Wide Developers Conference (WWDC) in June 2013, iBeacon technology is poised to be …

FinTech

Google's Ingenious Plan to Make Apps Obsolete

Google showed off any number of potentially revolutionary technologies at its I/O developer conference keynote Thursday. There was Jump, a platform …