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Facebook Testing New Mobile Game Ads Inside Your Notifications Tab

Britt SelvitelleFile this one under “potentially annoying.”Facebook is currently testing a new type of ad unit with a subset of its user base that …

Apps

Facebook-Owned Parse to Host First Developer Conference

Parse, the mobile back-end-as-a-service startup owned by Facebook, plans to host its first-ever developer conference in San Francisco this fall.The …

Veteran Mobile App Marketers Launch Grow Mobile, A Way To Systematically Get Users

Although it still seems opaque, the top mobile game companies have honed the art of spending millions of dollars per month to bring in new users through ad networks and dozens of other channels over the past few years.<p>Now a couple of veterans in this space are launching a platform that should make …