Meyrick DSouza

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What Maslow’s Hierarchy Won’t Tell You About Motivation

At some point in their careers, most leaders have either consciously — or, more likely, unwittingly — based (or justified) their approach to motivation on Maslow’s Hierarchy of Needs. Maslow’s idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, …

6 Social Media Tips That Will Improve Your Marketing

Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.<p>When it comes to helping you out with social media, we often like to categorize things. For example, we’d write about the optimal timing of your …

Why you need an evergreen content strategy

<b>Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from</b> …

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a …

Social Media

70+ epic social media case studies, stats, blog posts and more

<b>At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention</b> …

Why Instagram Ads Could be Huge for Facebook’s Mobile Empire

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and …

Infographic: Are brands shifting to owned media instead of Facebook?

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook …

The Best Twitter Search Tricks

The Twitter Archiver and Twitter Bots app fire each time a new tweet is found that match your search query. You can write simple search queries (like</i> …

Facebook vs. LinkedIn: which is better for B2B marketing?

<b>Do you ever wonder which social network is best for B2B marketing?</b><p>Me too, so I did some audience research and found some surprising results.<p>Here's …

Eight of the best social campaigns from June 2014

<b>Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June.</b><p>This time around we’ve got …

Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to …

Top 90 Socially Shared Content Marketing Blog Posts

Do you know everything there is to know about content marketing? For those who want to discover a little more more, we took a scientific approach to …

Why is MINI's social strategy so immense?

<b>I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.</b><p>…

Facebook or Twitter? Here's What 4,700 People Say

Most people use two to three social media networks. And though Facebook ranks as the most popular, it's also the network that people say they could …

Facebook Reveals Huge Psychology Experiment on Users

Facebook is more than just a social network, it is also officially an online science laboratory. The company has revealed in a research paper that it carried out a week-long experiment that affected nearly 700,000 users to test the effects of transferring emotion online.<p>The News Feeds belonging to …

How delectable is Dunkin’ Donuts’ social media strategy?

<b>From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts</b> …

How to Turn Unlinked Brand Mentions Into Links

Monitoring the web for mentions of your brand is essential.<p>Paying attention to brand mentions, and capitalizing on them, can be a highly effective …

By 2016, Oreo's Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On Video

As it looks to reach consumers beyond the living room to all devices, Mondelez International, the parent company of Oreo, Cadbury, Chips Ahoy, Ritz, …

Weather-Targeted Ads in Twitter's Forecast

When temperatures rise this summer, expect to see more promoted posts on Twitter for iced tea recipes and other ways to beat the heat.<p>The owner of …

How to Make Your Branded Content as Likeable as a Kitten

Think you have top-quality content? Maybe you do. But that isn't enough, according to Jonah Peretti.<p>"Quality helps, but quality isn't enough," the …

WestJet Father's Day Surprise Can Make a Grown Man Cry

WestJet gave a hardworking dad the ultimate Father's Day surprise — a reunion with his sick child.<p>The Canadian airline worked with the Ronald …

Registration - Lavylites

Vine star dazzles users with awesome six-second tricks

Trawl through some of the gazillions of videos on Vine and you’ll find that while some entertain, a good number of them are six seconds too long.<p>Zach …

Unruly

63% of consumers worldwide trust brands more when they are clear about how and where their data is used 93% of consumers in non-EU countries would …

Why is Ford's social media strategy so good?

<b>How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?</b><p>It …

Gamers Are Not Who You Think They Are, Study Finds

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, …

Videology Breaks Down How Millennials Consume TV

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video …

Twitter Reportedly Considered Acquiring Pandora and Spotify

Last month, a Recode rumor suggested Twitter was looking to buy Soundcloud, only to have a WSJ rumor say that “the numbers didn’t add up” for a deal to go through. Today, we’re learning that Twitter considered buying not just Soundcloud, but also looked into making offers for Pandora as well as …