Eric Pena

21 Flips | 3 Magazines | 10 Likes | 2 Following | 5 Followers | @menoob | Keep up with Eric Pena on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eric Pena”

Your Buyer Persona Template: The Complete Guide

Buyer personas are core to your marketing strategy. They tell you who you should be focusing on reaching, and that information is invaluable because …

The scant science behind Cambridge Analytica’s controversial marketing techniques

NEWS EXPLAINER<p>Nature peers into the evidence for ‘psychographic targeting’.<p>Search for this author in:<p>Pub Med<br>• Nature.com<br>• Google Scholar<p>The practices of …

Cambridge Analytica

How to Use Social Data for Real-Time Brand Tracking

<b>Brand tracking gives you an overview of whether your brand is known, how people experience being your customer, and what they think about your brand</b> …

The Guide to Real-Time Marketing

An interesting paradox has begun to emerge. Our expectations grow faster than technological advances. Data defines us, but we want a personal touch. …

How Social Listening Can Help You Create Customer-Centric Content

A recent study showed that 95% of adults between 18-34 years old follow a brand on social media. That’s a huge pool of potential customers, but in a …

Complete Keto Diet Food List: What to Eat and Avoid | The KetoDiet Blog

I know it may be challenging to follow a healthy low-carb diet, especially if you are new to it. I hope this comprehensive list of keto-friendly …

Robert Mercer: the big data billionaire waging war on mainstream media

With links to Donald Trump, Steve Bannon and Nigel Farage, the rightwing US computer scientist is at the heart of a multimillion-dollar propaganda network<p>Just over a week ago, Donald Trump gathered members of the world’s press before him and told them they were liars. “The press, honestly, is out …

Donald Trump

The Grim Conclusions of the Largest-Ever Study of Fake News

Falsehoods almost always beat out the truth on Twitter, penetrating further, faster, and deeper into the social network than accurate information.<p>“Falsehood flies, and the Truth comes limping after it,” Jonathan Swift once wrote.<p><i>To hear more feature stories, see our full list or get the Audm iPhone</i> …

Social Media

Bitcoin drops as China renews crackdown on cryptocurrency

Bitcoin fell to the lowest level in more than a month after a report that Chinese regulators are cracking down again on the cryptocurrency, targeting mobile apps and online platforms used for trading. South Korea’s government is also debating how to contain the mania in digital assets after raiding …

Cryptocurrency

Fact- Checking - Duke Reporters' Lab

The Reporters’ Lab maintains a database of global fact-checking sites. You can use the map to explore sites around the world or use the menu below. …

Fact Checking

It Can Take As Little As Thirty Seconds, Seriously

I talk about 90-second fact-checks and I think people think I’m a bit unhinged sometimes. What can students possibly do in that short amount of time …

Personal Hygiene

Elon Musk Work Ethic: 10 Secrets for Insane Success

I read Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future over the summer. It’s a fantastic read and a detailed account of the ups and …

New era of 'cut and paste' humans close as man injected with genetically-edited blood

A world where DNA can be rewritten to fix deadly diseases has moved a step closer after scientists announced they had genetically-edited the cells of a human for the first time using a groundbreaking technique.<p>A man in China was injected with modified immune cells which had been engineered to fight …

The Best Branded Content of 2014 — The Content Strategist

That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture …

Death by User Story

User Stories are a universally adopted technique for agile teams. They represent the customer requirements and create flexibility advantage, foster change and help mitigate risk, enhance communication in the team and in the company. Moreover, they are easy to create and refactor and provides a live …

User Stories

David Foster Wallace's Legendary Graduation Speech Is Now An Awesome Short Film

Novelist David Foster Wallace gave a speech called "This Is Water" to the 2005 graduating class at Kenyon College.<p>The speech, which has become legendary, discusses how meaningless daily routines take over our lives and that we have to choose how we think, and what we pay attention to.<p>"This Is …