Akin Adesola

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The 4 Weapons Of Exceptional Creative Leaders

Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability.<p>For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in …

Leadership

It Takes Purpose to Become a Billionaire

What do billionaires have in common? What is it that they do better than anyone else? Why do we admire them, or their companies’ products and services, so much?<p>I’ve spent some time trying to identify common traits in the <i>Forbes</i> list of billionaires and other similar lists of the world’s wealthiest. …

How the aristocracy preserved their power

After democracy finally shunted aside hereditary lords, they found new means to protect their extravagant riches. For all the modern tales of noble poverty and leaking ancestral homes, their private wealth and influence remain phenomenal<p>On 11 January this year, Charlie, the genial 3rd Baron Lyell, …

Income Tax

How to do bad advertising well

Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.<p>By ‘bad …

Kendall Jenner

Creative T'ai Chi

@CreativeTaiChi: @subomiplumptre says: "Content doesn't need to be perfect." #CreativeTaiChi http://t.co/FCNcN61Az1

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Heineken UK marketing director talks Champions League sponsorship and his plans to become UK's best marketing department

“Am I fully happy with how we leverage it yet? Absolutely not because there is still so much more that we can do,” admits Jacco Van Der Linden, …

Inspiration From Pinterest For Offices That Stir Creativity

Your office will probably never be as cool as Pinterest’s–but it still has something to teach you about fostering creativity (and more Ryan Gosling!) within your ranks.<p>When Victor Ng, Pinterest’s brand designer, was hired by the company about a year ago, he did something unusual. He made a poster …

Creativity

Towards the end of poverty

IN HIS inaugural address in 1949 Harry Truman said that “more than half the people in the world are living in conditions approaching misery. For the …

Economics

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

What "Integrated Marketing" Really Means

Last week in Boston I presented to the DemandCon conference on Integrated Marketing, which was part of a broader set of conferences operating under …

Marketing

Creativity in the age of the Maths Men – by Sir Martin Sorrell, CEO of WPP

When I said earlier this year that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men …

78% of CEOs say agencies are not ROI driven

en_GB<p>article<p>Most (78 per cent) CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in …

Put your brand on the line

en_GB<p>article<p>Creating a culture where experimenting is seen as vital and failure is not frowned upon can help brands make radical progress and boost …

Why Yahoo’s “30 Logos In 30 Days” Campaign Is Actually Brilliant Rebranding

Yahoo’s new logo play is not a gimmicky marketing stunt, argues the author, but a clever, innovative, data-driven rebranding, utilizing a large-scale A/B test to find the best look possible.<p>Yahoo recently announced it’s getting a new logo.<p>New CEO, new direction, new brand–makes sense. The question …

Advertising

RedPeg Exec Creative Director on Creative’s New Role

The role of the creative director has been reshaped by client demands, technology, digital, social and many other factors.<p>David Shackley, executive …

Why We’re More Creative When We’re Tired, And 9 Other Surprising Things About How Brains Work

You may be hardwired as an introvert or an extrovert. But don’t worry, there are ways to change how our brains work.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>One of the things that surprises me time and time again is how we think our …

The Brain

How I Hire: Focus On Personality

There is nothing more important for a business than hiring the right team. If you get the perfect mix of people working for your company, you have a …

Employment

10 Paradoxical Traits Of Creative People

Creative people are humble and proud. Creative people tend to be both extroverted and introverted. Creative people are rebellious and conservative. How creative are you?<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>I frequently find myself …

Creativity

One thing I would change in advertising: Scrap the soul-destroying timesheets

<b>Continuing our 'One thing I would change...' series in the run up to Creative Social's #CSpresents event on 3 September, Black Book London founding</b> …

One thing I would change in advertising: the media agencies killing creativity

<b>Have you ever thought about making things better and cutting out the crap? Creative Social has invited five industry leaders to share the one thing</b> …

How to create effective small biz advertising

<b>Published on</b> August 21st, 2013 | <i>by Contributing Author</i><p>5<p>How to create an effective small business advertisement<p>Ever dabbled in print advertising, or …

How Agencies Can Make Money While They Sleep

Most companies make money while they sleep because they sell products or services with recurring revenue streams. But most professional service firms …

Cannes Lions

Marmite Pet Rescue spoof goes down a treat on YouTube

Marmite’s have opted for an unconventional approach for Britain’s favourite ‘love it or hate it’ brand, after ditching the hard sell for a subtle …

The art of effective brand storytelling: AdAge's Michael Learmonth on Worldmakers

Known as the leading global source of news, intelligence and conversation for marketing and media communities, <i>Advertising Age</i> has become an …

Public Relations

Kia Brings Compact Cars Into the 22nd Century

This isn’t your grandmother’s Smart car. The Kia Electric POP concept vehicle, set to be unveiled at the Paris auto show in October, brings the traditional compact commuter car into the future–a gaudy, shiny future, but the future nonetheless.<p>Kia won’t say much about the three-seater yet, but we do …

Kia Motors

6 Ways To Smash Your Creative Block And Launch Your Dream Project

No more excuses: It’s time to hop on that dream project now. Here’s the roadmap to getting started–and getting it done.<p>You know those moments when your big dreams and creative ideas emerge?<p>Your mind begins racing with possibility of what could be. You imagine what the journey might feel like and …

Motivation