Melissa Pegley

10 Flips | 2 Magazines | 2 Likes | 3 Following | @melissapegley | Keep up with Melissa Pegley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Melissa Pegley”

The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y Marketing

Picture your “typical” millennial. Young, tethered to social media, still living at home. New data reveals that not only is this picture wrong—it’s obsolete. The digitally native generation that helped elect Barack Obama, embraces equal marriage rights, and cares deeply about the environment is …

Reverse Mentorship For CMOs: Being a Magnet, Paying Dues, Championing Ideas

If you follow my work with The Hindsight Project, you know I’m interested in fostering more career development in the marketing and creative fields. Most mentoring, however, naturally tends to guide the young, those switching fields or, of course, those climbing up the ladder. But what about the …

RT @ThunderheadONE: Lunchtime for the @ThunderheadONE and @MarketingWeeked #roundtable crew at our #Soho HQ roof terrace. #MarketingWeek http://t.co/i9TS1HrEpy

Do you need a tie to be a professional?

Of course, everyone will say it is. But as I look around the office, most of the men have shunned a tie and many of them have not taken a razor to …

Ello, Ello? New ‘No Ads’ Social Network Ello Is Blowing Up Right Now

In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site …

Ello investor, co-founder: Funding or not, we hate ads and we want to “shift values”

[go_inject hide]<p>The fairy-tale phase didn’t last very long for new social media network darling Ello.<p>Currently enjoying a wave of attention thanks to …

An audacious plan to fix the Internet's original sin

The social networking site Ello is just five weeks old, but damn if it hasn’t made an impression. In the past week, the site has exploded on social …

Video ad spending is on a tear — here are the most important trends shaping the industry

Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.<p>In a new report from BI Intelligence we explore the key drivers of the …

Viagra ads target women for 1st time

TRENTON, N.J. (AP) — The maker of the world's top-selling erectile dysfunction drug on Tuesday will begin airing the first Viagra TV commercial that …