Melanie van Schalkwyk

32 Flips | 3 Magazines | 10 Likes | 24 Following | 51 Followers | @melanievan | Entrepeneur, children's basic need campaigner, love wine, food, travel, golf, photography, books, social media and not the least being a mom.

4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In an ideal world, all startups would be blessed with fully funded marketing and operations budgets, allowing them to run profitable ad campaigns and invest in the creation of high-quality content so they can attract engaged, enthusiastic …

Trends for Social Media Marketing Success from #SMMW15

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With …

2015 Blog Awards: Most Delicious

The 6 finalists for most delicious in our 2015 SAVEUR Blog Awards<p>Each year we've hosted the SAVEUR Blog Awards, we're astounded at the depth, …

Awards

Eggs for Breakfast: Delicious, Healthy Recipes to Jump-Start Your Day

• <b>Author:</b> Donna Leahy<p>The comprehensive guide to cooking delicious eggs for breakfast with techniques and over 50 recipes and photographs from acclaimed chef Donna Leahy, author of Morning Glories and Recipe for a Country Inn.<br>A chef's passion for breakfast shines in these easy-to-follow recipes for …

Here's how YouTube will ensure video partners participate in its new subscription program

Video creators will be able to put their videos behind a paywall so that only subscribers will be able to see them, and the service will cost about $10 per month, according to a report by The Verge. Google will keep about 45% of the subscription revenue and allocate the rest to partners based on …

33 Social Media Facts and Statistics You Absolutely Need to Know

The latest social media facts prove that social media is starting to take off its short pants.<p>It’s becoming all grown up. In fact, Facebook is now …

26 Creative Ways to Publish Social Media Updates

Shares 53K<p>Are you struggling to find ideas for posts on Twitter, Facebook and Google+?<p>Do you need to come up with additional social media …

The Secret Ingredient Your Eggs Have Been Missing

<i>By Matt Duckor</i><p>I tend to not order eggs in restaurants. I'm not one of those food people who despise brunch. In fact, I love it. Can't think of a better way to start Sunday morning. But eggs aren't usually on the order -- I like making them myself at home and really dislike being disappointed by bad …

2015 Blog Awards: Best Wine Coverage Finalists

Meet the 6 finalists for best wine blog<p>Each year we've hosted the SAVEUR Blog Awards, we're astounded at the depth, variety, creativity, and …

Microsoft Office 2016 for Mac preview is now available for free

The Mac platform has been treated as an afterthought by Microsoft’s software engineers for decades. That slowly started to change last year with new apps for iPhone and iPad, but with the public release of Microsoft Office 2016 for Mac, Microsoft is making its biggest play yet to woo Apple users to …

Software

Make the Ultimate Chicken Parmesan -- on the Grill

I'm going to take a break from telling you about exotic dishes from my travels around Planet Barbecue, or icons of barbecue, with the attendant disputes: charcoal versus wood; dry rub versus wet; mustard versus vinegar sauce, etc.<p>Instead I'll tell you what I, Steven Raichlen, am grilling now--at …

Google works to rank sites based on ‘truthfulness’

In a step that critics worry will inject political bias into search results, a Google research team released a report this month on ranking search results based on how factual websites are. They propose eventually using that to change Google rankings, which are currently based on website popularity.<p>…

Computer Science

18 Things You Should Know About Sleep, According To A Sleep Doctor

"The brain craves routine for good sleep."<p>For more on this topic, feel free to browse the Reddit thread or check out Dr. Verma's blog PeerWell.

Sleep

6 Ways To Use Psychology To Boost App Engagement

<i>This post originally appeared on Sinch.</i><p>Everyone is different and so are your users and customers.<p>More and more apps are starting to use psychology in their attempt to boost app engagement and retention, and understanding how we work psychologically can help find some low hanging fruit to A/B test …

The 10 things in advertising you need to know today

<b>1. We spoke to HTC's new chief marketing officer Idris Mootee about how he plans to make the brand "brilliant" again.</b> It's all about "human connectiveness," he said.<p><b>2. Apple's iAd is about to add more targeting capabilities.</b> Data, like phone numbers and email addresses, will be used for targeting<p><b>3.</b> …

Athletic Apparel

Yum! Ideas for Fun,Flavorful Food Photos

Taking photos of food is a tasty endeavor (especially if you get to stuff your belly afterwards).<p>But because food photos are so popular, it can …

Mobile Photography

YouTube Now Warns What Happens With Copyrighted Music

For a number of years now, YouTube has used its Content ID service to automatically scan for copyrighted tracks and remove them.<p>Sometimes, it’s unclear why a video is taken down or muted, though, so YouTube will now warns creators about will happen if they upload a video with a copyrighted song.<p>For …

5 Exciting Startups to Inspire Any Entrepreneur in 2015

In 2009, when the Great Recession really got rolling and layoffs were abundant, there was a silver lining. A lot of wannabe entrepreneurs got the kick in the pants they needed to start their business. It's one of the things that has led to healthy startup ecosystems in many large American cities, …

How to Get the Most Bang for Your Charitable Giving Buck

It doesn't take Bill Gates's money to make a meaningful impact with your charitable giving. Here's how.<p><i>Katherina Rosqueta, 47, is executive director</i> …

Conscience

4 Essential Considerations to Make the Best of Wide Angle Photography

Sweeping landscapes, beautiful architecture, powerful waterfalls, vanishing points and creative imagery are some of the beautiful views that you can …

25 Instagram Marketing Tips for Business

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.<p>If you …

The Best Move For Your Business Is to Make It Your Team's Business, Too

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From the moment you hire your first employee, your success is no longer measured primarily by your individual ability to achieve extraordinary results, but rather by your ability to create an environment in which others can achieve …

BitBite wearable device tracks your eating habits and tells you to chew slower

The folks behind the new BitBite are a crew of health pros and advocates that are putting wearable technology to work to help you track your eating habits. Simply slip in this single earbud type device, enjoy your meal and check in later to see how well your nutritional needs are being met.<p>The main …

Nutrition

Firefox drops Google as default search engine, signs five-year deal with Yahoo

Today, Yahoo and Mozilla announced a five-year partnership that would make Yahoo the default US search engine for Mozilla's Firefox browser on mobile and desktop. In December, Yahoo will roll out an enhanced new search function to Firefox users, and will also support Do Not Track functions in …

Hershey’s Chocolate Bar Cheesecake http://www.lyndaskitchen.com/recipes/hersheys-chocolate-bar-cheesecake/

The 22 Most Important Finance Books Ever Written

In case you missed them, we've compiled a list of 22 classic works that every Wall Streeter should read.<p>These are the books that show up time and again in lists of books recommended by the pros themselves.<p>Topics covered include everything from the fundamentals of investing to the stories behind …

Companies Team Up With Nonprofits To Fill The Learn-To-Code Gap

Just how important is it for kids to learn to code? According to some major companies, it’s paramount, or at least worth investing money into.<p>Financial company Bloomberg partnered Wednesday with CodeNow, a nonprofit aimed at teaching technology skills to underprivileged kids. Bloomberg and CodeNow …

11 Incredible Photography Tips That Have Nothing to Do with the Camera You Use

The great team at Artifact Uprising has created a strong list of tips by some of the top mobile photographers on Instagram. Having been engulfed in …

Mobile Photography

Why Bordeaux is Actually the Best Bargain in the Wine Shop

It’s affordable, it’s approachable and you can drink it as soon as you buy it. Three sommeliers—and F&w’s Megan Krigbaum—set the record straight …

The Consequences of Working for Free

More than a few articles have been written on the detrimental effects of working for free in the photo industry. Unsurprisingly, the same issue has …