Mikkel Carstensen

65 Flips | 4 Magazines | 2 Likes | 4 Following | @meicar | Keep up with Mikkel Carstensen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mikkel Carstensen”

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, …

Public Relations

51 Travel Essentials Travel Experts Never Go on Vacation Without

Whenever I pack, mistakes are made. Though I'm a meticulous list-maker, I always manage to forget something vital—pads and tampons, deodorant, you …

Shopping

This Entrepreneur Shares How She Built an Audience Without Advertising

When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.<p>2 min read<p><i>This is an episode of our podcast</i> Problem Solvers<i>. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more</i> …

Entrepreneurship

Infographic: 20 places to get winning content ideas

Where do you get ideas for new content?In today’s fast-paced media cycle, you have to churn out so much new content that you might have exhausted …

Marketing

5 Fundamental Tactics for Making Your First 6 Figures, No Matter What Industry You're In

Whatever your service or product, there are only so many ways to connect, build trust and make that all-important first sale.<p>5 min read<p>With billions of people using the internet and social media every day, there has never been a better time to generate revenue as an entrepreneur. Yet, if you spend …

Small Business

Five Free Project Management Softwares To Better Handle The Job

5 min read<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>If you’ve ever wondered if you have the time, budget, and people to get a job done, you have managed a project. The same applies if you’ve ever started a job only to see it grow and change until it …

Project Management

SEO Is Way Easier Than You Think – Here’s Why

A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical …

Google Analytics

Why We Fall So Hard for Memes Like Laurel or Yanny (5 Lessons for Marketing Success)

Laurel or Yanny? I keep hearing Laurel myself. And I keep thinking of ways to take advantage of this new meme in terms of how to market products and attract an audience.<p>I was sitting in a room with six people. On a laptop, we were looking at some social media analytics and reviewing projects. Then …

Marketing

The Essential Digital Marketing Toolkit for Online Businesses

One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools …

Marketing

5 tips to dominate local SEO

Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business.<p>Small-business owners …

Small Business

4 Top Digital Marketing Tools

Use These Digital Marketing Tools and Improve Your ReachBuilding a brand image involves using the best tools that will grow your community and …

Marketing

10 most effective social media tools for PR pros

Some technology really does make things easier.<p>With social media management tools, you can use automation to share your content and the content of …

Public Relations

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Lead generation is an important task for any marketing department.<p>And for …

Marketing

The Small Business Guide To Digital Marketing On A Shoestring Budget

Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out. On the bright side, a number of free (or almost-free) digital marketing tools have made it …

Small Business

Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant …

SEO

Gen Z Reaching Epidemic Levels of Loneliness? Startling New Study Says We Should Stop Blaming Facebook

The real causes are working too much, lack of sleep, and lack of physical activity.<p>We all need to spend more time with each other.<p>That's a recent finding after researchers surveyed 20,000 people over 18, asking 20 questions about anxiety, depression, and loneliness.<p>The questions, based on the UCLA …

Social Media

14 Amazon Shopping Tricks Everyone Should Know

1<p>You Can Trade In Unwanted Items for Cash.<p>Amazon accepts a long list of electronics (tablets, phones, cameras, video games, and more), as well books …

Shopping

9 Ways to Beat Instagram’s Algorithm For Better Reach and More Likes

Social media platforms change with alarming frequency these days.For years, Instagram was a haven of chronological posts that almost guaranteed …

Marketing

Five Unbeatable Tips for New Start-ups to Build a Strong User-base

In the fledgling stage, one of the key worries of a start-up is to build a strong user-base<p>3 min read<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>To ensure that a startup doesn’t miss a single customer is a challenge. The competitive start-up industry involves …

Startups

9 Tips You Need to Follow for Successful Email Marketing

Follow these 9 tips for a successful email marketing campaign.Is email marketing part of your business’ strategy yet? It needs to be! As Emily’s …

Marketing

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.<p>8 min read<p>If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted …

Marketing

Brand Trailblazing: 5 Steps to an Authentic, Stand-out Brand

Can a brand be cool and current but also classic and enduring?<p><i>Kelly Gibbons, an</i> <i>Entrepreneurs' Organization (EO)</i> <i>member in Colorado,</i> <i>is</i> <i>founder and managing partner of</i> <i>Main & Rose</i><i>, a personal branding firm for top CEOs, entrepreneurs, authors and celebrities that helps clients tell their story with</i> …

Marketing

12 Social Media Mistakes That Will Drive Followers Away From Your Brand

Smart brands know that an active social media presence is essential in today’s digital marketing landscape. Most companies have the requisite Facebook, Twitter and Instagram accounts, and make a point to publish daily posts on each.<p>However, as social media platforms have evolved, so too have the …

Public Relations

Seven Mistakes Which Will Derail Your Content Marketing in 2018

Identify these 7 mistakes in your content marketing, dismantle them immediately and unleash the potent impact of content marketing from your arsenal.<p>7 min read<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Content Marketing Institute’s 2017 content marketing …

Marketing

Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)

You might think a large following is the key to success on Instagram. But amassing an audience of inactive accounts won't do much to grow your …

Social Media Marketing

The Future of Marketing is Personalization, Not Interruption

Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served …

Marketing

6 Daily SEO Tactics You Aren’t Doing But Should Be

We all know that SEO is important for online marketing and organic traffic.After all, people conduct more than 3.5 billion searches every day just on …

SEO

What Google’s ‘core algorithm changes’ mean for your website

Google is continually updating its algorithm—but the current modification is significant.<p>Often, Google’s tweaks have minimal effect on your ranking, …

SEO

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

Social Media Marketing

The Reason Your Social Media Strategy Isn't Working Is Because You Don't Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.<p>By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to …

Public Relations