Michelle Lacusta

18 Flips | 1 Magazine | 8 Following | 1 Follower | @meeshla | Keep up with Michelle Lacusta on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michelle Lacusta”

Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]

Every brand's Facebook reach took a huge hit the last time the social network adjusted its algorithm. Organic posts haven't achieved the same …

Why Native Engagement Is a More Effective Approach to Native Advertising

Native advertising is all the rage in marketing circles these days. The approach blends paid messages into the look and feel of the hosting digital …

The Best Social Media Platforms for Your Business

It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.<p>The best …

Adweek

What Makes An Influencer? 5 Things Marketing Superstars Do Differently

Content marketers throw around terms like “influencer” and “thought leader” a lot – but what do these things really mean?<p>To me, being an influencer …

Blog SEO: How to Search Engine Optimize Your Blog Content

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your …

Guy Kawasaki's 10 Tips for Building a Social Media Following

Social media is great for content, but if no one follows your brand, you'll be talking to yourself. Learn how to build a large social media following with 10 exclusive tips from Guy Kawasaki. To see the full video recording, click here: http://bit.ly/1cuzX91

40 Blogging Tools Every Serious Content Marketer Should Know About

<i>Note: I originally published this post in 2014. Since then a lot has changed, so I’ve rewritten this post from scratch to help you in 2017 and …

Facebook

Every 60 seconds 3,600 images are uploaded to Instagram, 104,000 images are shared on Snapchat and 11,000 users are active on Pinterest.<p>The …

New Study Shows Original Content Reaches More People on Facebook

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of status …

3 Creative Ways Brands Are Using Pinterest

Shares 4K<p>Are you looking for some creative ways to use Pinterest?<p>Would you like to make stronger connections with your customers?<p>Although many brands …

How to Network with Influential People Using Twitter

Are you looking for ways to build relationships that matter on Twitter?<p>In this article, you’ll <b>discover how to build a strong Twitter community with</b> …

Social Media

Pinterest Announces Unlimited Secret Boards

Pinterest announced Friday that users can now have an unlimited amount of secret boards.<p>Previously, a user could only have six secret boards. But …

How To Make Your Posts Stand Out on Twitter, Facebook & LinkedIn: The Complete Guide to Social Media Formatting

Social media is a crowded place. You need every competitive advantage possible to stand out.<p>Luckily, giving your social media posts a little …

Social Media

Three Principles for Mastering Mobile Marketing in 2014

In 2013, Pew Research Center reported that 91% of American adults own a cell phone; 56% own a smartphone. And they're using those phones to shop: …

Movie marketing moves into the digital age

en_GB<p>article<p>The need for movies to have revenue streams beyond their cinema releases is pushing studios such as Universal, Disney and Fox to invest …

9 tools to find industry influencers

The tide of online influence hunting is rising beyond public relations and social media to digital marketing. In particular, there's growing …