FlipboardIcon version of the Flipboard logoSearch Engine Marketing Data Firm Giant Partners Acquires Worxstudio Agencymediapost.com - Ray Schultz Data provider Giant Partners has acquired Worxstudio, a marketing agency, in an effort to combine its data business with Worxstudio’s digital agency …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Google Focuses On Niche Local Events To Gain More Datamediapost.com - Laurie Sullivan Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has …
FlipboardIcon version of the Flipboard logoAuthentication How GDPR Affects Authentication: An Analysismediapost.com - Infosecurity GDPR has had a major impact on authentication practices. Andrew Shikiar, executive director of FIDO Alliance, offers tips on how brands can navigate …
FlipboardIcon version of the Flipboard logoAmazon Amazon Changing Its Rules For Third-Party Sellers Worldwide, Germany Drops Investigationmediapost.com - Laurie Sullivan Germany agreed to drop a seven-month investigation into Amazon's merchant terms and conditions after the marketplace said it would amend its Business …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Microsoft Cites LinkedIn's Contribution During Earnings Callmediapost.com - Laurie Sullivan Microsoft's social network, LinkedIn, is probably one of the only social platforms where people pay monthly to get a premium service. It has been …
FlipboardIcon version of the Flipboard logoEBay eBay Awards Global Media Assignment To MediaCommediapost.com - Steve McClellan Online retailing giant eBay has consolidated its global media account with WPP’s MediaCom. The company reported global advertising expense last year …
Search Engine Marketing How Streaming Service Subscribers Discover Contentmediapost.com - Joe Mandese Over-the-top TV content discovery has come a long way since the days of couch potatoes leafing through TV Guide, especially among younger adults. …
Search Engine Marketing Microsoft Reports $33.7B Q4 Earningsmediapost.com - Gavin O'Malley As its cloud business continues to soar, Microsoft just reported better-than-expected fiscal fourth quarter earnings. For the quarter ended June 30, …
FlipboardIcon version of the Flipboard logoMobile Web Quality Content Boosts In-View Times For Advertisersmediapost.com - Campaign Quality content gives a boost to advertising, according to research from the World Media Group and Moat. As Campaign reports, the research shows the …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Ad Trackers On Porn Sites: Yet Another Diamond In Internet's Crownmediapost.com - George Simpson This week’s feel-good Internet business story in TheNew York Times revealed that Google (or one of its subsidiary companies like DoubleClick) had …
FlipboardIcon version of the Flipboard logoDavid Cicilline Amazon, Google Questioned By Congress About Manipulating Algorithmsmediapost.com - Laurie Sullivan During the Congressional hearings this week, Congressman David Cicilline, a member of the House Democratic Leadership as Chair of the Democratic …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Algolia Search Puts Focus On Speed, Personalization, Voicemediapost.com - Laurie Sullivan Algolia on Thursday released updates to its search technology with personalization, voice and mobile capabilities. The latest release also speeds the …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing McClatchy, Google To Launch Digital News Outlet In Youngstown, Ohiomediapost.com - Melynda Fuller Earlier this month, Youngstown, Ohio’s daily newspaper The Vindicator announced it would cease publication at the end of August. The move would leave …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concernsmediapost.com - Laurie Sullivan It’s hardly surprising that data privacy, tracking, and ad blocking top the list of concerns for digital advertisers. Video advertising follows, with …
Google Photos Google Sued Over 'Voiceprint' Collectionmediapost.com - Wendy Davis Three Illinois residents are suing Google over allegations that its collection and retention of “voiceprints” violates a state biometric privacy …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Outlook Upgrade Is Meant To Overtake Gmailmediapost.com - Express Microsoft’s new Outlook upgrade is deigned to surpass frontrunner Gmail. Both email services offer similar features, including dark mode. Here is a …
FlipboardIcon version of the Flipboard logoAmazon Amazon Is Next In Line For A Hefty EU Finemediapost.com - Sean Hargrave Europe would appear to be on a mission to line up all the letters in the FAANGs acronym -- of Facebook, Apple, Amazon, Netflix and Google -- and make …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Google Blocking Viagogo Over Touting Allegationsmediapost.com - The Telegraph Google has suspended advertising from the controversial ticket resale site, Viagogo, amid claims it is being used by ticket touts rather than …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing How AI Blurs The Line Between Display, Search, Native And Programmaticmediapost.com - Rochelle Rodriguez To understand how artificial intelligence is impacting marketing, it’s useful to first get a clear picture of what artificial intelligence looks like …
FlipboardIcon version of the Flipboard logoSnapchat Snap Inc. Extends Sales Partnership With Baidumediapost.com - Gavin O'Malley In order to keep growing in greater China, Japan and South Korea, Snap Inc. just expanded its sales partnership with Chinese search giant Baidu. First …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaignsmediapost.com - Laurie Sullivan An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Local Search Analytics Defines True Local Competitors, Performancemediapost.com - Laurie Sullivan Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Google's Political Ad Transparency Data Reportedly Fraught With Errorsmediapost.com - Laurie Sullivan No company is perfect, but with all the data Google collects, people expect the search engine to come darn near close. After speaking with digital …
FlipboardIcon version of the Flipboard logoVirtual Assistants Virtual Assistant Tapped To Drive 'Wicked' Ticket Salesmediapost.com - Chuck Martin In partnership with an artificial intelligence platform, Broadway musical Wicked has used a virtual assistant to drive ticket sales. Through its use of …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Mono Bolsters Leadership Teammediapost.com - Larissa Faw Mono continues to strengthen key departments at the MDC-owned agency as it seeks to better serve clients such as MillerCoors, Walmart, Google, …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Tech Giants Are Unclear On New French Taxmediapost.com - Bloomberg Tech giants facing a new French tax of 3% on digital services may have trouble figuring out how much they’ll owe. Among the details that remain …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Servedmediapost.com - Laurie Sullivan Simpli.fi announced Tuesday the ability to track increase in ad sales and in-store visits from households that have been served-over-the top (OTT) …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing How Many Changes Annually Does Google Make To Its Search Platform?mediapost.com - Laurie Sullivan Google on Monday released the number of changes it made last year to its search platform. And the number might surprise some. There were 3,200 changes …
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Email Dominates Conversational Marketing: Reportmediapost.com - Ray Schultz A new study from Drift and Survey Monkey, 2019 State Of Conversation Marketing, states that “older communication channels, like telephone and email, …
