MediaPostAdvertising Study: Combining CTV, Desktop, Mobile Drives KPI Lifts mediapost.com - Karlene Lukovitz A new study provides evidence that combining connected TV, desktop and mobile in campaigns can drive lifts in brand awareness, purchase intent and …
MediaPostGIF Animations I Can't Believe It's Not Butter! Spreads GIPHY Mirth mediapost.com - Steve Ellwanger If you missed I Can’t Believe It’s Not Butter! Day on Nov. 18, mark your calendar for next year. It’s not that you watched the wrong television shows …
MediaPostLearning Reinventing Celebration: Party City Wants to Help Us 'Imagine Well' mediapost.com - Steve Smith It is hard to think of a brand name less appropriate to the conditions of a deadly pandemic, both in spirit and business model, than “Party City.” …
MediaPostDemographics Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns mediapost.com - Laurie Sullivan Comscore on Thursday, in a partnership with MediaMath, launched a programmatic contextual targeting solution for connected TV (CTV) and video on the …
MediaPostPrint Media The Death Of TV Ads mediapost.com - Kaila Colbin The year was 2007, and newspapers were riding high. After literally decades of growth, global newspaper ad spend was nearing $125 billion in today’s …
