WowYow Teams With iMedia, Boosts eCPM By 23%mediapost.com - Melynda Fuller In May, iMedia Audiences, a sales and software platform that represents a portfolio of media companies and platforms, partnered with visual AI …
FlipboardIcon version of the Flipboard logoMedia Industry Traditional And Advanced TV Are Melding In Real Timemediapost.com - Karlene Lukovitz Just in case we needed more evidence of the central role that advanced TV is already beginning to play in the media ecosystem, this week’s …
Amazon Amazon Intensifies Cord-Cutting Push With New Consumer Campaignmediapost.com - Karlene Lukovitz As one key component of marketing its Fire TV devices and Prime Video and Prime Video Channels streaming services, Amazon has long been a cheerleader …
Jay Leno Comedians In Cars: Jerry Seinfeld Vs. Jay Lenomediapost.com - Adam Buckman A promotional video seen recently on Netflix features Jerry Seinfeld complaining comedically about the many shows that he says were influenced by his …
FlipboardIcon version of the Flipboard logoMedia Industry What's In A Streaming TV Name? Everythingmediapost.com - Wayne Friedman Direct-to-consumer means what it says. So what do you make of the name ViacomCBS? Not so direct. Anyone tuning in to the Viacom-branded network …
Play buttonFCA US FCA Supports Farmers With 'Ram Ag Season'mediapost.com - Tanya Gazdik Fiat Chrysler Automobiles is kicking off its second annual “Ram Ag Season” with the truck that is “Built to Serve” farm families. The effort, from The …
FlipboardIcon version of the Flipboard logoMicronesia New Utah Tourism Campaign Focuses On Sustainabilitymediapost.com - Larissa Faw Utah’s Moab Area Travel Council (Moab) is introducing what the organization calls a first-of-its-kind initiative to flip the role of destination …
FlipboardIcon version of the Flipboard logoHijacking How Ann Summers Tackled Hijacked Adsmediapost.com - Laurie Sullivan Ann Summers, a UK retailer known for its lingerie, had a common, yet frustrating problem. About 19.3% of the site visitors were being hijacked by …
FlipboardIcon version of the Flipboard logoMedia Industry Continued Consolidation Of TV Industry Means More Focus On Ad Techmediapost.com - Dave Morgan The big story this week was Viacom and CBS’s announced plan to merge, reuniting the Viacom cable networks and Paramount studio with CBS Broadcasting, …
FlipboardIcon version of the Flipboard logoFacebook Ads Freestar, NOM, Other Ad-Tech Companies Top Inc. 5000mediapost.com - Karlene Lukovitz Freestar is #1 in the just-released 2019 Inc. 5000, Inc. Magazine’s annual ranking of the fastest-growing privately-held companies in the U.S. — and …
FlipboardIcon version of the Flipboard logoDisability Domino's Wants Supreme Court To Limit Disabilities' Rights Lawmediapost.com - Wendy Davis For years, website operators have battled activists in court over whether the Americans with Disabilities Act applies to the internet. Now, the pizza …
FlipboardIcon version of the Flipboard logoPandora Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standardmediapost.com - Laurie Sullivan Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open …
FlipboardIcon version of the Flipboard logoMedia Industry Analyst: Internet-Delivered Pay TV Services Record 'Tepid' Growthmediapost.com - Wayne Friedman New internet-delivered pay services of TV networks are still having “tepid growth,” according to one leading media analyst -- all this while older, …
Media Industry Xandr Tapping Comscore For Addressable Linear Marketplacemediapost.com - Karlene Lukovitz Xandr, AT&T's advanced advertising and analytics company, will use Comscore to supply the ratings and currency for its addressable linear inventory …
Mergers & Acquisitions The New ViacomCBS: Anatomy Of A Mergermediapost.com - Adam Buckman The news release arrived in my email inbox at 2:10 p.m. on Tuesday, and it was a doozy. It was filled with all of the good news about the merger of …
Surfing 'Rolling Stone' Signs Content Deal To Spotlight Surfersmediapost.com - Sara Guaglione Rolling Stone and the World Surf League (WSL) have signed a content partnership deal around athletes competing on the WSL Championship Tour, a global …
Coca-Cola Monster Bash: Bang Sues Energy Drink Competitor Againmediapost.com - Steve Ellwanger The legal disputes keep on coming at Monster Beverage Corp., even as arbitration over distribution with minority owner Coca-Cola Co. has just been …
FlipboardIcon version of the Flipboard logoEmail Marketing The Graveyard Of Email Newsletters? People Don't Always Read Them, Study Showsmediapost.com - Ray Schultz Maybe we shouldn’t let you in on this, dear reader. But people don’t always read the email newsletters they subscribe to. Instead, 55% scan the …
Publicis Takes Different Tack In New Campaigns For Jif, Smuckersmediapost.com - Larissa Faw With help from Publicis Groupe agencies, J.M. Smucker Company is relaunching two iconic brands including its namesake brand and Jif. Although each …
FlipboardIcon version of the Flipboard logoCondé Nast Conde Nast, Conde Nast International Unify Leadershipmediapost.com - Melynda Fuller Conde Nast and Conde Nast International have revealed a new global leadership structure less than a year after announcing the two divisions would …
Media Industry Philly Cream Cheese, VW First Ads To Run Afoul Of UK Anti-Gender Stereotyping Rulesmediapost.com - Karlene Lukovitz TV and VOD ads for Philadelphia Cream Cheese and Volkswagen’s electric eGolf have become the first ads to be banned in the U.K. for supposedly …
Discovery, Inc., Gamut Partner To Offer Local OTT Ad Inventorymediapost.com - Karlene Lukovitz Discovery, Inc. has partnered with localized digital advertising solutions company Gamut to offer premium local-market OTT inventory ad sales in the …
FlipboardIcon version of the Flipboard logoReputation Management TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputationmediapost.com - Laurie Sullivan Building a brand's reputation isn’t something to take lightly, even when it comes to search ads. A good reputation promotes trust and loyalty that …
FlipboardIcon version of the Flipboard logo Hearst Magazines Announce New Leadershipmediapost.com - Melynda Fuller New structure and leadership roles announced by Hearst Magazines President Troy Young and Michael A. Clinton, who led marketing and publishing, …
Media Industry 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertisingmediapost.com - Karlene Lukovitz It’s no secret that affluent consumers have a weighty influence on U.S. spending. Specifically, though they represent only 20% of the population, …
Cannabis Companies 'High Times' Partners With Clio To Launch Clio Cannabismediapost.com - Melynda Fuller In an expansion of its portfolio of verticals, Clio has partnered with veteran cannabis brand High Times to launch Clio Cannabis. The awards will …
FlipboardIcon version of the Flipboard logoMedia Industry Russian TV News Covers Food Fests, Not Massive Protestsmediapost.com - Wayne Friedman Start worrying when you begin to see lots of music and food festivals on your local and national TV newscast. Apparently, that’s what many pro-Russian …
FlipboardIcon version of the Flipboard logoEmail Marketing Ins And Outs: When Agencies Think Like Clientsmediapost.com - Ray Schultz Agencies and clients see things in different ways. That home truth is the basis of Agency Within, an agency founded by Joe Yakuel in 2015. Yakuel …
Amazon Prime Video Amazon Prime Video Ups Media Spend In First Half Of 2019mediapost.com - Wayne Friedman Amazon Prime Video has significantly ramped up its media spend, according to two measurement companies, due to a sharp rise in the number of new …
