Brad Zabroski

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Want to Improve Your Brand? Here Are 25 Ways

If you ask people to define a brand, you’ll get hundreds of definitions. Everything from a company’s main product to secondary products to a tagline …

Creating Loyal Brands, A Manifesto...

Should Brand Advertising Tell The Truth?

A number of years ago, Stephen Dubner asked which industry makes the most misleading ads? His personal opinion was the companies that advertise …

3 Ways to Secure Customer Satisfaction and Loyalty With Accountability

The following is a Best of 360Connext post.As Dr. Phil likes to say, “People do what works.” If it works to ignore loyalty, people will continue to …

Customer Experience

Tomorrow's Products & Companies Will Live Or Die By Their Stories

Harvard Business School marketing professor Theodore Levitt famously said, "People don't want to buy a quarter-inch drill. They want a quarter-inch …

Harvard Business School

How To Tell The Story Of Your Idea Using The 'Value Proposition Hack'

The biggest challenge that many of my clients have isn’t coming up with great ideas, it’s articulating why those ideas should matter, to the right …

Value Propositions