M Delano

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Websites know you're using ad-blockers, and they're coming for you

People are declaring war on pop-ups, commercials and advertising by installing ad-blocking software to keep commercials at bay as they browse the web.<p>…

Apple's Support for Mobile Ad Blocking Could Cost Consumers More Than They Realize

With the addition of new "content blocker" support for its Safari mobile browser, Apple is joining the surge of anti-ad advocates introducing ways to …

Digital Advertising

How Advertising Partnerships Can Help Cities Afford To Build For The Future

Your city, brought to you by…<p>Online advertising transformed in a flash. It wasn’t long ago that banner ads and pop-ups dominated the web, with Internet advertisers taking an approach not dissimilar to that of TV ads–widely blast content that’s relevant to a fraction of people and hope it sticks. …

AdBlock Plus arrives on iOS and Android, murders ads on your mobile device

The advertising industry could lose $21 billion in revenue from ad blocking this year, and it may be in for more trouble with the launch of the …

Digital Advertising

Begun, The Mobile Ad-Blocking Wars Have

There’s a coming war between telecoms companies and the advertising industry, and it’s all to do with the increasing bloatware of online advertising. You don’t have to look far to find the evidence.<p>Apple guru DaringFireball recently wrote:<p>“It’s not just the download size, long initial page load …

Digital Advertising

Could mobile advertising be consigned to history?

<b>Ever wondered why it takes an age for some web pages to load on your mobile phone, even when you have a good signal?</b><p>It's because you're not just downloading the content you want - which may be a small amount of data - but the data-heavy adverts and all the tracking technology that surrounds them. …

Digital Advertising

Why Ad Agency Leo Burnett Re-Sent This Vitriol-Filled Internal Memo From 1958

Leo Burnett's 53-year-old memo Wikipedia<p>Advertising tycoon Leo Burnett preached the importance of product loyalty. So when Burnett -- creator of Tony the Tiger, the Marlboro Man, and the Jolly Green Giant -- heard that his admen were driving Fords instead of Chryslers and -- God forbid -- eating …

Leo Burnett