Mark Beeching

232 Flips | 7 Magazines | 4 Following | 3,448 Followers | @mdbeeching | Keep up with Mark Beeching on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mark Beeching”

Is Mobile Usability Now A Search Ranking Factor?

In recent months, we’ve seen Google take a particular interest in the mobile usability of the sites it displays in its search results. One way in which we’ve seen this emphasis is in Google’s testing of ‘not mobile-friendly’ icons next to poorly optimized sites. I recently wrote about this in my …

The importance of Visual Content in your Marketing Strategy

<i>Tom More is CEO and Founder of</i> <i>Slidely</i><i>, a popular creator of Slideshows, videos and imagery.</i><p>A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made …

The 101 Best Social Media Tools (Free & Premium) For 2014

Over the past several months I’ve collected a ton of Internet tools that are useful for bloggers and marketers in my Evernote. I’ve organized all of …

Over 101 Content Marketing Tools (Free & Premium) You’ll Ever Need

If you’re a blogger or an Internet marketer, you would probably know that there are hundreds of thousands of marketing tools online that makes</b> …

Marketing

Roundup: 11 B2B Marketing Reports and One Killer Infographic

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and …

16 Tools Every Social Media Manager Should Be Using Right Now

This story originally appeared on Visual.ly<p>Smart businesses know that social media is a power to be reckoned with, as they create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or …

Social Media

Social Media Training Blog | Marketing hashtags in the UK

Marketing hashtags in the UK<p>For the past week we've been monitoring the use of hashtags related to marketing in the United Kingdom.<p>Many Twitter users …

Writing Your Way to the Top of Search and Social Results

Search and social media writing – we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources …

5 Ways to Write a Damn Good Sentence

Literary theorist and legal scholar Stanley Fish said, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic — is also the skill of creating a world.”<p>In other words, sentences are the engines of creativity. But your sentences don’t have to say …

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

SlideShare is the “quiet giant of content marketing,” according to <i>Forbes</i> contributor Steve Olenski. But with the kind of attention it’s getting, one …

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger

Think about it.<p>Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.<p>At some point, all these companies …

8 Ways to Delight and Reward Your Email Subscribers

In this example, Williams-Sonoma knows that its subscribers signed up to receive weekly discounts and new product announcements. These emails are a great resource for the right subscriber, but they tend to be light promotions only applicable to online purchases delivered on a regular basis.<p>Now that …

The Absolute Beginner's Guide to Social Media

Be selective<p>Your early foray into social media might seem a bit daunting and it can indeed quickly overwhelm you if you try too much, too soon. Don’t make this mistake. There’s no need to dive headlong into a long list of networks, or even the top four, right out of the gate.<p>Pick just one or two. …

Eye Tracking in 2014: How Users View & Interact with Google SERPs

In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their …

Integrating Social Media into Unexpected Parts of Business

It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. Today, Facebook touches the lives of more than 1 billion people …

The 10 Pillars To Creating a Personal Brand in a Digital World

Ever Googled yourself? What did you see? Did you like your web “you”?<p>That’s the only way some people see you today in a digital world.<p>You are defined …

How to Use Google+ Profiles and Pages for Better Visibility

Are you using Google+?<p>Have you optimized your profile and page so your message reaches the most people?<p>It’s more important than ever to make sure …

Content Marketing Trends Your Business Should Implement

<i>JT Ripton is a business consultant and freelance writer.</i><p>Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your …

Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … <i>work</i>?<p>That’s how Copyblogger has felt about …

Local Landing Pages: A Guide To Great Implementation In Every Situation

<b>Editor's note:</b> This post has been updated to reflect Google's re-branding of Google+Local pages as "Google My Business listings". Carry on!<p>Do you …

How to Troubleshoot Local Ranking Failures [Updated for 2018]

I love a mystery… especially a local search ranking mystery I can solve for someone.<p>Now, the truth is, some ranking puzzles are so complex, they can …

SEO

A Wakeup Call: Are You Prepared for the Day Your Rankings Vanish?

Understand co-citations and co-occurrence<p>SEOs are increasingly noticing their own pages, and pages of their competitors, ranking in ways that don't …

Life Above and Beyond the Fold

For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so …

The Top LinkedIn Tricks for Outfoxing your Competition

Most professionals I run into consider LinkedIn to be a place to connect with other humans, not companies. But, as my friend Mitt used to say: corporations are people, too.<p>Go to the Interests tab, click on Companies, and you’ll see a list of companies you’re already following. If you want to add …

How to Do Your PR in the Age of Information Overload

<i>Javier Sanz is a marketer at Quaderno.</i><p>The moment has arrived: Startups and companies are pitching media with guest posts that, instead of providing some real value to the reader, are more of a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion.<p>Weeks ago, I …

6 Irresistible Blogging Tools To Increase Productivity and Traffic

Your’re a blogger, maybe it’s time to get serious.<p>A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be …

8 Steps to Launching Your Product

<i>Jason SurfrApp is the founder of IWearYourShirt and author of Creativity For Sale.</i><p>After Skyping with some college students, I wanted to share my process for launching a product or creative campaign. Whether it was launching IWearYourShirt, starting a non-profit, selling my last name, or various …

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising