Robert McMahon

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10 Tips to Boost Your Content Marketing - Small Business Trends

Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social …

Use Customer Testimonials to Sell More Online

From televisions to T-shirts, the ability to return just about anything we don’t like helps fuel consumer confidence and online spending. The shirt …

Small Business

Storytelling Establishes Credibility With Your Prospects

People are not robots. As such, loose, floating data without any kind of context or framework means very little to them. In the case of human beings, …

Public Speaking

How Innovation Vendors Are Changing, and The Implications For Clients

Please do note that this is a highly personal perspective, and you can take what I offer with a grain of salt. I am writing this as personal …

Ask TIA: Do Asian VCs lack innovation?

Been thinking about whether to write this post or not but there was something very clear at the Tech in Asia Tokyo Tour with the discussions with the …

Asia

Report shows businesses still struggle with innovation

Research and development teams at large, traditional corporations are ill-equipped to rise to the challenge of digital Darwinism, a global report …

A neuroscience approach to innovative thinking and problem solving

Allocating work time to experiment and cultivating a ‘fail fast’ culture have been hailed by many organisations as ways to foster innovative thinking …

The 5 Types Of Innovation For The Future Of Work, Pt. 1: Employee Innovation

As the world of work continues to evolve at a rapid pace innovation continues to become both a top priority and a top challenge. For most companies, innovation is handled behind closed doors in a secluded part of the company that only a few have access to. This type of innovation is no longer …

Innovation

You Are Not Strengths-Based, Even When You Think You Are

Source: VIA Institute<p>When I ask large audiences of practitioners and helpers: Who believes that they are “strengths-based” in their work? Most hands …

Mindfulness

How to "Rethink" Work Without Boundaries | Inc.com

As I've written in previous columns, long gone are the days when the "<i>it ain't my job</i>" was an acceptable supposition. Rather, the time has come for staff to assume the responsibility for getting the job done, regardless of position, organization chart or chain-of-command. This means that work …

Management

How To Launch Your Own Ideas Lab

The realities of launching an internal incubator can be daunting. Artefact co-founder Gavin Kelly shares lessons learned.<p>Gordon Moore’s prediction of an exponentially growing technological evolution has proven true and reached every industry, from healthcare to retail, from government to education. …

Innovation

How To Help Innovation Grow Up At Your Organization

No matter whether your company is a behemoth like GE or an upstart like Airbnb, the key is defining your approach and sticking to it.<p>While Silicon Valley is well recognized as a bedrock of technology innovation, it’s a myth the magic only happens within startups and out of a garage. Enterprises are …

Innovation

4 Must-Read Presentations to Help You Excel as an Innovator

In today's world, you need to be innovative to stay ahead. Just look at the companies and people succeeding today (we don't need to cite Apple or Elon Musk as examples, do we?). Of course, being "innovative" is much easier said than done.<p><b>Brian Solis</b>, marketing guru and principal at Altimeter Group, …

90% of all new American mothers are millennials, and they buy things differently

When you think of moms, do you think of millennials?<p>You should. Nearly all new mothers — about 90% — were millennials last year compared to 50% a …

The Key Mindset that Can Never Lose

Life is full of ups and downs and often times because our brains our wired to pay attention to the negative more, the losses are magnified, rehashed …

How to parent like the Dutch

Give birth naturally, without any drugs<p>Better still, have a homebirth. It’s tough but after the event you’ll have a special nurse come to your house …

Get People to Listen to You When You’re Not Seen as an Expert

One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority — often derived from perceived expertise. When a doctor advises us to exercise more, or a Nobel Laureate raises questions about a certain economic policy, we’re likely to pay much …

Leadership

The Four Phases of Design Thinking

What can people in business learn from studying the ways successful designers solve problems and innovate? On the most basic level, they can learn to question, care, connect, and commit — four of the most important things successful designers do to achieve significant breakthroughs.<p>Having studied …

Surprising Snacks to Upgrade Your Afternoon

C'mon. You can do better than those chocolate-covered gummy bears.<p><b>See the full list of sweet & salty snacks</b>.<p><b>Avocado-Lemon Toast</b><p>Instagram's favorite food, meet your secret weapon: lemon. <b>Get the recipe</b>.<p><b>Graham Cracker "Sandwiches"</b><p>It looks like a cookie, but it's actually a cracker. <b>Get the recipe</b>.<p><b>Spicy</b> …

Cooking

The Good, the Bad, and the Future of Creative Collaboration

Innovators know that sharing isn't just caring--it's the only way to get by. Collaboration has recently emerged as the defining characteristic of creativity and growth in nearly all sectors and industries. The singular genius who works alone is a myth of yesterday. Today, the biggest breakthroughs …

Why millennials are scared of talking on the phone — and how to get over it

According to the Millennial Generation Research Review, 80% of us even sleep with them.<p>But there is one thing many of us do not do on our telephones: Talk.<p>"The phone feels bizarrely invasive to me these days," one 29-year-old writer tells Business Insider.<p>According to a 2013 Wall Street Journal …

Self-help

Managing Performance When It’s Hard to Measure

Organizations of all kinds have long struggled to accurately measure the performance of individual members. The typical approach is to assess an individual’s performance against a metric usually tied to whether or not they performed a task and the amount of output they generated by doing so. …

Management

How to Respond When Someone Takes Credit for Your Work

There’s nothing more infuriating than someone taking credit for your work. We’ve all had this happen at one point or another: you share an idea with a colleague and then hear him repeat it in a meeting; you stay late to finish a presentation yet your team member accepts all the praise; you lead a …

Leadership

Like Butter, Baby: Why Churning Your Own Is Worth the Effort

Learning how to make butter is easy—and it's also one of the most satisfying DIY kitchen tasks there is.<p><i>Associate web editor Rochelle Bilow may work on the internet, but when it comes to cooking, she prefers to keep it old-school. From making her own butter (seriously) to grinding her coffee beans</i> …

New York State

8 Simple Ways to Be More in the Moment When You Travel

<b>1. Don't make comparisons.</b><p>Whether you travel often or only occasionally, it's far too easy to compare your current situation to one from the past. The pebbly shore off the Promenade des Anglais in Nice instantly makes you long for the black sand beaches you frolicked on in Santorini. The Pad Thai …

Cape Town

Create. Don't Compete.

Managing an employee with a different communication style

I looked over and noticed my intern updating the spreadsheet that was meant to be a back-burner project — on an afternoon when we were pushing up …

An entrepreneur who earns over $200,000 a year explains what it takes to work and travel all over the world

Four years later, she started teaching other entrepreneurs to do the same.<p>In 2010, Sisson left behind eight years in the corporate world to strike out on her own, helping others create thriving online businesses.<p>"I literally went without any income for six months and focused on providing a ton of …

Entrepreneurship