Best of Digital

By Neil | The World of Digital Marketing curated for your Education and Success. #Digital #Marketing

Rupert Murdoch wants Facebook to pay for the news

Rupert Murdoch, the executive chairman of News Corporation, today issued a statement calling for Facebook and Google to subsidize the news traveling through their platforms.<p>In the statement, Murdoch calls on Facebook to pay a carriage fee, as cable companies do with pay TV, to trusted publishers …

Rupert Murdoch

How Chrome's Ad Blocker Might Save the Ad Supported Internet

In a move that goes beyond ordinary ad blockers, Google announced Chrome will begin blocking a large variety of advertisements. Because Chrome is the …

Advertising

YouTube’s move to make it harder to monetize videos hurts its community

YouTube is increasing the requirements for channels on its platform that will make them eligible to earn money from ads run before and during their videos.<p>In April 2017, it began requiring channels to have a minimum of 10,000 lifetime views to qualify for its monetization program; it’s now upped …

Logan Paul

Google My Business video uploads now available to business owners

en_US<p>article<p>Videos can appear on Google Maps and local search …

Google Maps

21 Digital Mistakes SME Make and How to Avoid Them

<b>Having consulted and audited a few local businesses I have discovered a few common oversights that SME’s are making with their websites and digital</b> …

RIP Facebook News Feed for Publishers:

Facebook Declares They're Cutting Off Businesses, Brands & Media from News Feed for Good<p>Earlier today, Facebook announced the end of the Facebook News Feed as we know it.<p>In a Facebook post, Mark Zuckerberg today wrote: "recently we've gotten feedback from our community that public content -- posts …

Facebook

Google Voice Search Summary Algo

Google Assistant and voice search, is increasingly gaining prominence. Voice search will be in your car, in your home and even on your Apple device. …

SEO

How to Create a Professional Promo Video on a Shoestring Budget

"We don't have the budget" is no longer an excuse. Learn how to create high-quality promo videos on a budget that works for your company.

Digital Marketing

Blog SEO: How to Search Engine Optimize Your Blog Content

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your …

SEO

How to Get Ready for the Mobile-First Index, According to Google

Google has published its official advice on getting ready for the mobile-first search index, a transition which is expected to roll out more broadly …

SEO

6 Steps to a Perfect 100/100 Google PageSpeed Insights Score

Finding that perfect balance between user experience and a fast Google PageSpeed Insights score can be quite tricky.<p>It took us weeks of work to …

Web Design

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Main image: Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search …

SEO

'SEO Snippets' -- new Google video series to help webmasters & SEOs

en_US<p>article<p>The new series will address frequently raised issues in the webmaster …

SEO

Why Building a Brand Is the Most Viable SEO Strategy

Google has always given brands preferential treatment.<p>They get better rankings with fewer links. They get “penalized” for improper conduct, only to …

SEO

Our favorite blockchain pitches of 2017

Blockchain had a big 2017.<p>The technology upon which bitcoin operates is suddenly the hot new thing. Acolytes believe it will change how we conduct …

Bitcoin

5 local search tactics your competitors probably aren’t using

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories …

SEO

The Five Types of "Engagement Bait" That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart:<p>They know people …

How to Spy on Your Customers to Get Blog Ideas

The number one challenge that marketers had in 2017 was generating enough traffic and leads.<p>This probably won’t come as a surprise to anyone who has …

SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly …

SEO

My 12 most important SEO metrics to monitor

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

SEO

How Local SEO Fits In With What You’re Already Doing

You own, work for, or market a business, but you don’t think of yourself as a Local SEO.<p>That’s okay. The forces of history have, in fact, conspired …

Hallelujah! Google Search Console Adds A Years Worth Of Data On Beta

Finally! Google has released a years worth of data in Google Search Console - well the beta version. If you have access to the beta version of Google …

Google Revamps its SEO Starter Guide: Here’s What’s New by @MattGSouthern

Google has revamped its official SEO Starter Guide for the first time in over 7 years.The post Google Revamps its SEO Starter Guide: Here’s What’s …

SEO

5 Must-Know SEO Concepts to Help You Prepare for 2018

2017 was a relatively calm year, at least in terms of major Google algorithm updates.<p>In 2016, we saw the advent of Penguin 4.0, Possum, a major …

SEO

The $1.80 Instagram Strategy To Grow Your Business or Brand

A lot of you that follow me have been asking for the strategy regarding how to grow your Instagram account. So here it is.<p>This is by far one of the …

Ray Dalio

Curate the Ultimate Sports Team Magazine on Flipboard

<b>I’m going to bypass the many features and benefits of the Flipboard app, (other than to say, you are missing out if you aren’t using it). See</b> …

New Google Search Console Will Have Over 1 Year of Data

Google’s new and improved Search Console experience is slated for an early 2018 roll out, according to the company’s own John Mueller.<p>The new version …

SEO

Google revamps its SEO Starter Guide

SEO Automation: 4 Ways to Get Boring Tasks Done Quickly

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch.<p>Sure, identifying the …

SEO