Best of Digital

By Neil | The World of Digital Marketing curated for your Education and Success. #Digital #Marketing

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task …

SEO

Google begins rolling out messaging feature within Google My Business

Google

Digital Marketing Trends for 2017

The 14 top rated digital marketing techniques for 2017 according to Smart Insights readersIn this article, I'll take an in-depth look at what I see …

Digital Marketing

How to Reclaim Your Google Analytics Data from Spambots and Fake Traffic

Discovering traffic increases and new referring sites in Google Analytics reports is a great feeling. SEO is time-consuming work, so it’s incredibly …

State of Inbound 2017 EMEA

7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, …

SEO

What Gets The Most Results for Top SEOs? [Infographic] by @annaleacrowe

Check out the infographic below to find out what other SEO marketers are focusing on and what they are leaving on the backburner for now.The post …

SEO

Mobile SEO is a Must: How to Stay Competitive in Mobile-Friendly World

SEMrush research shows that the percentage of the mobile search queries is constantly growing. So now it’s time to face mobile SEO if you’ve been …

SEO

Google Posts now live for all Google My Business users

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.Google just announced the rollout late this …

Google

5 must-do technical SEO audit items in 2017

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration …

SEO

Google Will Roll Out Mobile-First Index to Individual Sites That Are Ready

When Google rolls out its mobile-first index, it will begin by indexing individual sites that are ready for it.<p>This was confirmed by John Mueller in …

SEO

Contact page examples

What makes a great contact page?<br>Contact page examples<p>Contact page examples: What makes a great contact page?<p>Last update: 22 March, 2017<p>Post …

7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman

Creating SEO reports for your clients can be daunting. Include these seven essentials to make perfect SEO reports.The post 7 Essentials to Make …

SEO

Google Updates 'Test My Site' to Show How Many Visitors You're Losing

Google has released a new set of features for its Test My Site tool.<p>With statistics that indicate most sites lose half their visitors while waiting …

SEO

5 Facebook Ads Strategies to Boost Your Account | SEJ

Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those …

Digital Marketing

Fix your outbound link problem in a single workday

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these …

SEO

How to Get 1,000 Daily Pageviews on Your Blog | SEJ

Everyone wants 1,000s pageviews per day on their blog, and only a handful will ever reach that goal.<p>Frustration mounts when a goal seem unattainable. …

Reining in the dastardly algorithms that are trying to control our lives

The prevailing view of artificial intelligence is that some day machines will help us reach better decisions than we can make on our own, improving our lives.<p>This view presumes that we trust the organizations that use AI to provide us with products and services. But that is a faulty assumption, …

Machine Learning

Realigning Your SEO Strategy When Business Needs Change

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google's updates, …

SEO

The anatomy of a perfectly optimized landing page

By: <b>Katherine Stepanova</b><p>June 13th, 2017<p>Mastering SEO is a tough job, and if you are new to SEO, most likely you feel lost in countless optimization …

Most Shared Headlines Study

learned

Do Google’s New AdSense Native Ads Violate Its Own Policies? by @MattGSouthern

Google has introduced a new type of AdSense ad unit called "Native ads," which may be violating its own policies.The post Do Google’s New AdSense …

Advertising

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> Amazon | Barnes & Noble | IndieBound<p>If you want to amp up your game when it comes to …

How to Rank in Google According to SEO Guru Rand Fishkin

Standing out of the crowd is as easy as S-E-O.<p>SEO is a fundamental part of any digital marketer's world. The fast-moving world of search engine optimization goes through many changes each year. Those who understand it are tight lipped with their tips and tricks, and those who want to learn it …

The Periodic Table of SEO Success Factors: 2017 edition now released

Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to …

The GDPR: One year to go

In almost exactly 12 months’ time a radical new piece of legislation will be enacted across the European Union.<p>The General Data Protection Regulation …

Expedia.com SEO visibility drop - initial analysis

The SEO community is on fire again after SearchMetrics' visibility refresh shows a huge drop in Expedia's SEO visibility.<p>I first heard the news after …

Instagram’s direct-response Story ads are available for self-serve buys

Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also the case for …

Instagram

The 50 Best Content Marketing Tools and Software Platforms

Must-Try Content Marketing Software: The 50 Best Tools for Creating Engaging Content and Maximizing Your Content Reach<p>Last updated 06:26h  in All …