Best of Digital

By Neil | The World of Digital Marketing curated for your Education and Success. #Digital #Marketing

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.<p>A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never …

Digital Advertising

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Marketing

Publishers are seeing another big decline in reach on Facebook

The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt …

The Truth Series: Flipboard’s Commitment To Brand Safety

Since day one, we’ve set out to create an environment where great stories can thrive and influence people to think in new ways; a place where people can confidently dive deep into their passions knowing that the curated stories and products they are engaging with come from the world’s most trusted …

Announcing the 2017 Local Search Ranking Factors Survey Results

Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and …

SEO

5 Outdated Content Marketing Strategies You Should Discard Right Now

Wait, stop & review. Do not charge a dollar for outdated content marketing strategies. Instead, rethink, & revamp.<p>Content marketing is an …

Content Marketing

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

<b>Q: What kind of content should a local business develop?</b><p><b>A: The kind that converts!</b><p>Okay, you could have hit on that answer yourself, but as this post …

SEO

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But …

SEO

Mobile Ranking Factors 2017: Is Your SEO Mobile Friendly?

Technical Factors<p><b>Site Speed – GOOD</b><p><i>This will benefit your site.</i><p>Who doesn’t like fast-loading web pages? They are a treat regardless of what device you …

The 10 Most Harmful Mobile SEO Mistakes by @ab80

Avoiding these 10 mobile SEO mistakes will earn you better positions in the SERPs, drive more traffic to your mobile site, and keep your visitors …

SEO
Facebook

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

<i>This blog post was co-written with</i> <i>Brad Zomick</i><i>, the former Director of Content Marketing at Pipedrive, where this case study took place.</i><p>It’s tough out …

Search Engines

Facebook fires directly at Snapchat with augmented reality platform, 'Camera Effects'

During the opening moments of this year's F8 conference, Mark Zuckerberg began showing off the company's augmented reality strategy, and it looks pretty damn amazing.<p>First, Zuckerberg announced Facebook's new augmented reality platform called Camera Effects Platform. The platform is launching as an …

Augmented Reality

How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts - Whiteboard Friday

How are you gleaning your competitive insights? We've got a ton of resources and tools at our disposal, and one of the best ways to learn what's …

SEO

Tech Giants Are Racing to Be the First to Develop “The Last App”

<i>The following article was inspired by futurist John Smart’s series on the future of personal AI assistants, aka Sims. In a paraphrase of futurist</i> …

Machine Learning

22 Social Media Resources for a Stunning Social Strategy

Social media marketing sounds like a simple enough task - you’ve got a great product, you just need to tell the whole world about it with a few …

Social Media Marketing

How Much Should You Invest in Content Marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That's not smart.<p>Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you …

Content Marketing

This New Snapchat Feature Could Be the Boost Snap Inc. Needs

Snap Inc. has launched a new search function in its Snapchat app to help users more easily discover photo and video stories. This change moves Snap …

Snapchat

This is Why You Need to Work With Microinfluencers

Want to boost engagement and conversions? What if you could generate maximum ROI for minimal cost?<p>You have probably heard of at least one or two social media influencers, right? Michelle Phan, PewDiePie, Shonduras, Cara Delevingne, Ryan Higa, Zach King... ringing any bells? What about …

Influencer Marketing

Still Don't Believe In Influencer Marketing? Amazon Just Showed Us The Future

Content, content, buy here.<p>Many people don't know that behind Amazon's brilliant marketplace is an army of affiliate links from websites all over the world. It is a key pillar in how they drive traffic and sales.<p>If you don't know what an affiliate link is, it's a link that tracks where the traffic …

10 Free Keyword Research Tools to Help Plan Your New Site

<i>Are you in the process of rolling out a new website?</i><p>As you know, there’s a lot that goes into the process. From the design to the development, from …

SEO

10 Reasons Your Website Can Have a High Bounce Rate by @amelioratethis

The dreaded high bounce rate. Avoid this online marketer's nightmare and diagnose what's causing visitors to leave your site and how you can fix …

SEO

Google Has a New Algorithm That Shrinks JPEGs by 35%

If you’re familiar with HBO’s comedy series “Silicon Valley,” then you might know a thing or two about the importance of shrinking file sizes. Google …

The Future

Google Optimize A/B testing tool for websites launches out of beta globally

Google has announced that its Optimize and Optimize 360 A/B website testing tools are now available to everyone after a prolonged period in beta.<p>Some details of Google Optimize 360 first surfaced back in 2015, with a limited beta trial kicking off last March. In a nutshell, Optimize 360 is a …

Google

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.The post Google …

Google

Google Launches Invisible reCAPTCHA

Three years ago Google introduced its new reCAPTCHA v2 API, replacing distorted text challenges with a simple “I’m not a robot” checkbox for …

WordPress

Amazon quietly launches its own social media influencer program into beta

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the …

Amazon

How to migrate your site to HTTPS: an SEO case study

<b>Case Study for SEOs:</b> How to Successfully Migrate from HTTP to HTTPS<p>By: <b>Yauhen Khutarniuk</b><p>March 28th, 2017<p>As you might have noticed, <b>over a month ago</b> …

SEO

For Web Developers, Speed Is the New SEO

If your website doesn't load in half a second, you're building it wrong.<p>We are in the golden age of mobile. Nearly every person in this world uses a mobile device when looking for information online. For this reason, small- and medium-sized businesses (SMBs) have catered to the needs and behaviors …

Web Design