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Risk-Averse Link Building - Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether …

SEO

Google: Expect “Extreme” Ranking Fluctuations When Publishing New Content by @MattGSouthern

Google’s John Mueller stated this week that “extreme” ranking fluctuations may occur after publishing new content.The post Google: Expect “Extreme” …

Google Publishes New Algorithm Research by @martinibuster

Google published a research paper about a new machine learning algorithm. It proposes a new way to rank websites.The post Google Publishes New …

‘(Not Provided)’: SEO 5 Years Later by @wburton27

It's been five years since Google took away keyword data. Here are the top six ways to get around it.The post ‘(Not Provided)’: SEO 5 Years Later by …

Google and Facebook Likely to Benefit From Europe’s Privacy Crackdown

Big tech companies gain while smaller online ad firms are squeezed under the European Union’s GDPR, which takes effect in May.<p>When the European Union’s justice commissioner traveled to California to meet with Google and Facebook last fall, she was expecting to get an earful from executives worried …

European Union

Top 8 Skills Every Great SEO Professional Needs to Succeed by @RyanJones

Here are the top eight important skills managers look for when hiring an SEO professional.The post Top 8 Skills Every Great SEO Professional Needs to …

5 Proven Ways to Boost Your Google Rankings by @ChuckPrice518

Here are the top five areas that you should concentrate on to improve your SERP ranking and organic traffic.The post 5 Proven Ways to Boost Your …

John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster

Google's John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google.The post John Mueller Rebuts Idea that …

Google Switches to Infinite Scrolling Mobile Search Results by @MattGSouthern

Google has introduced infinite scrolling to mobile search results pages.The post Google Switches to Infinite Scrolling Mobile Search Results by …

Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality by @MattGSouthern

Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites.The post Google Confirms March 7th …

7 Ways a Mobile First Index Impacts SEO by @martinibuster

Seven ways that a mobile first search index may influence how we approach SEO.The post 7 Ways a Mobile First Index Impacts SEO by @martinibuster …

Top 15 Tools That Will Help You Create Better Content by @infobrandz

Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics.The post Top 15 Tools That Will Help You …

Local SEO in 2018: 12 Tips to Build Local Engagement by @A_Ninofranco

Why businesses need to focus more on local search optimization and how to get better online visibility through engagement tactics.The post Local SEO …

Google’s John Mueller Answers: How to Add Sitemaps for More Than 50,000 URLs by @MattGSouthern

In Google’s latest Q&A video, John Mueller explains how webmasters can submit a sitemap with more than 50,000 URLs.The post Google’s John Mueller …

How to Surge Ahead with Google Posts: A Complete Checklist by @vivekrpatel

If you’re ready to make the most out of Google Posts, this article will guide you through.The post How to Surge Ahead with Google Posts: A Complete …

WordPress: What is Gutenberg?

You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in …

You can now add your business description in Google My Business

Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business. The …

4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by @askreinhart

Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.The post 4 SEO Tasks You Should Be Doing …

Durable URLs for SEO: How, When & Why to Use Them by @s_watts_seo

Learn how, why, and when you should use durable URLs for long-term SEO success.The post Durable URLs for SEO: How, When & Why to Use Them by …

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

SEO

SEO vs. PPC: Which is Better in the Long Run? by @searchmastergen

SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Find out here.The post SEO vs. PPC: Which is Better in …

10 Tips to Make Your PDFs SEO Friendly by @clarkboyd

Optimizing your PDFs for search requires special tactics. Here are 10 ways to help your PDFs gain more traffic.The post 10 Tips to Make Your PDFs SEO …

Understanding Bounce Rate & How to Audit It by @Web_Vibes

Learn the truth about bounce rate, how to audit it, and improve your website engagement.The post Understanding Bounce Rate & How to Audit It by …

7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment.According to Demand Metric, content marketing …

Google AdWords Releases New Keyword Planner Tool by @MattGSouthern

Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.The post Google AdWords Releases New …

The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be by @SusanEDub

Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.The post The 3 Facebook Ad …

Spring Clean Your Google AdWords Account in 5 Easy Steps by @PPCKirk

Here are five relatively easy but essential steps to clean up your AdWords account.The post Spring Clean Your Google AdWords Account in 5 Easy Steps …

Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to …