Best of Digital

By Neil | The World of Digital Marketing curated for your Education and Success. #Digital #Marketing

Be a mad scientist to be more successful in local SEO

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the …

SEO

Local search update: 'Best' filter invading the local pack

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains …

SEO

Half of Google’s First Page Results are HTTPS, According to Moz

Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months.<p>Due to the fact this has been a …

SEO

Google launched more than 1,600 new changes in search last year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.

Google

6 Things You Must Do Before You Ever Accept Guest Posts

Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites. …

Content Marketing

What Is 5G? Everything You Need to Know.

AT&T, Verizon Wireless and other carriers will start to launch 5G networks this year. But what exactly is 5G? Here's what we know so far.<p>5G is coming this year. Or maybe not. In the race to 5G, or fifth generation wireless, companies are starting to promise the impossible, which will result in a …

Telecoms

Study: Q1 Google Display Network placements

Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

SEO

Google rolls out similar audiences for Search and Shopping

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

Digital Marketing

The Homepage is Dead: A Story of Website Personalization

In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online …

Digital Marketing

27 SEO Essentials for Every Long Form Blog Post

I love long form content.<p>Want proof? Take a look at this.<p>That article is just a sample of an article I recently wrote. It’s over 4k words.<p>Sometimes, …

3 predictions about the future of SEO

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.

SEO

How Google assesses the 'authority' of web pages

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.

SEO

5 ways SEO experts say you should optimize for RankBrain

It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the …

SEO

Google's Chrome will add new 'Not secure' warnings later this year

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

Google

How Small Digital Publishers Can Grow Their Network and Save Time

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of …

Digital Marketing

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire goal of establishing an effective online presence, after all, is …

Digital Marketing

7 ‹Title Tag› Hacks for Increased Rankings + Traffic - Whiteboard Friday

You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a …

SEO

Google Says 300x250 Sized Ad Units Allowed Above the Fold

Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold.<p>Effective immediately, Google …

Google

8 Simple AdWords Tips That Will Make You More Money

Want to drive more qualified leads to your website? Pay-per-click (PPC) marketing is a great way to just that.<p>A well-executed PPC campaign can be an …

SEO

Content Is King: The Greatest Lie Ever Told in SEO by @tthursb

Content is king.There it is. That deeply flawed slogan of the white hat SEO community — the ultimate over-simplification of what it takes to drive …

SEO

Google Classroom now lets anyone school anyone else

Google Classroom is opening up even further: After allowing anyone to join classes last month, expanding the learner side of the equation beyond just those with G Suite for Education accounts, Google is now opening Classroom class creation to anyone with a personal Google account, too.<p>This means …

Education

This Report Shows Just How Effective Influencer Marketing Can Be for Brands

As more brands jump into an influencer marketing industry that reached about $570 million on Instagram alone in 2016, according to eMarketer, new …

Digital Marketing

How to get your bot featured in the Facebook Messenger Discover tab

Last week, amid the launch of social VR platform Spaces and news that Facebook is working on tech to type with your brain and feel words, Messenger Platform 2.0 made its debut.<p>To address a lack of discovery — what developers told Facebook and VB was their biggest issue — Messenger Platform 2.0 …

Facebook

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.<p>A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never …

Marketing

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Digital Marketing

Publishers are seeing another big decline in reach on Facebook

The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt …

The Truth Series: Flipboard’s Commitment To Brand Safety

Since day one, we’ve set out to create an environment where great stories can thrive and influence people to think in new ways; a place where people can confidently dive deep into their passions knowing that the curated stories and products they are engaging with come from the world’s most trusted …

Announcing the 2017 Local Search Ranking Factors Survey Results

Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and …

5 Outdated Content Marketing Strategies You Should Discard Right Now

Wait, stop & review. Do not charge a dollar for outdated content marketing strategies. Instead, rethink, & revamp.<p>Content marketing is an …