mccordeiro

8 Flips | 2 Magazines | 7 Likes | 1 Following | 1 Follower | @mccordeiro | Keep up with mccordeiro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “mccordeiro”

Why Digital Companies Grow Without Adding Headcount

By now we’re all familiar with examples of small and lean digital companies popping up out of nowhere and outcompeting larger, established companies. Insurgent startups, such as Instagram and Snapchat, manage to operate with far fewer resources than legacy companies in the same industry in the …

The Rise of Promoted Content, Decline of Organic Reach, and Future of Social Measurement

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing …

arena corinthians

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Se os custos são as unhas, a receita é o coração

Embora de fundamental importância para a geração de valor ao acionista, o acompanhamento sistemático das despesas e dos custos não pode vir sozinho. …

Um mapa de oportunidades para criar negócios de alto impacto em saúde - Startupi

Depois de trazer um pouco sobre possibilidades de negócios em educação, falo hoje a vocês sobre pesquisa que procurou mapear as oportunidades …

Data-Driven Pinterest Tactics that Drive Sales

People love to talk about the ROI from social media. But ROI doesn’t just fall from the sky. If you want your social media efforts to drive actual sales, you need to understand how your customers and potential customers actually use social media in their purchase process. And once you have that …

The Right Way to Hire Your Customers

Suppose I told you that you have access to a resource that is more empathetic, more interesting, and more persuasive to potential buyers of your products and services than even your best sales or marketing people. A resource that can do a significant amount of the marketing work that you’re …