Nancy Scott

80 Flips | 4 Magazines | 1 Follower | @mccats | writer, editor, content aggregationist

MARKETING BRILLO

I got an email today. I didn't know the sender. I had never heard of the company.<p>But I read the email. I also Googled the company name to learn …

Do Millennials Read?

<b>Yes. Especially print.</b><p><i>Iron Mountain Knowledge Center asks, "Do you think the world is abandoning the printed page? Research indicates that a trend</i> …

Should You Play? These Gamification Statistics Say "Yes!"

Curiously enough -- one year ago, to the <i>day</i> -- I blogged about gamification. Now I revisit the growing influence of this marketing strategy with a …

The Early History of Social Media: Back to the Beginning

<i>Nearly six years ago, in October 2007, the Direct Marketing Association of Washington (DC), hosted one of the country’s first major conferences on</i> …

Monrovia GETS Content Marketing

Effective content marketing informs and entertains the reader. True. But effective content also bonds the reader to the storyteller and creates an "I …

2014 Is the Year of the Voice

Is anybody here using Siri or Android voice-recognition capability to text? You’re in good company: Voice activated apps and activities have …

3D Printing for the Rest of Us

I've been hearing about 3D printing -- alternatively, called additive manufacturing -- but only vaguely understood the capabilities. Essentially, 3D …

Forbes -- and Marketers -- Still Love Direct Mail. Here's Why.

Forbes isn't telling us anything we don't already know: Especially for B2B sales, when it comes to outbound marketing [aka prospecting] direct mail …

Short-Form Content Gets the Look

Marketers today need content and plenty of it. Ebooks and whitepapers make great giveaways, but, increasingly, users demand their info in bite-size …

The Evolution of Twitter and Me

Common wisdom has it that Twitter growth is sliding. Maybe. But, in some unexpected ways, I find myself more attached to Twitter than ever.<p>You see, …

Leftovers To Feed the Content Beast

1. Turn an ebook into a series of blog posts, or a series of blog posts into an ebook.<p>2. When you host a webinar, create a ride-along transcript so …

Tumble On Over to Tumblr and Score!

Two years ago, in February 2012, Bloomberg reported that some retailers had abandoned Facebook because ROI wasn’t there. Since then, users have been …

Put Your Pitch on Pinterest

Yesterday we posted some stats about Tumblr. Today we pin our post on Pinterest, yet another <i>visual social media</i> powerhouse. <b><br>What is it?</b> <br>Pinterest …

Talk Nice and Other Tricks to Make Your Email Kissable

In April, SilverPop released a white paper useful to any marketer responsible for “talking to” customers, particularly when the channel of …

Duck! It's the New REALITY Wave in Digital Marketing!

In their podcast on June 15, social media guru Mark Schaefer and Mitch Joel, president of Twist Image, talked about the future of digital marketing. …

Panda Pounds PR Regurgitation, Pleas for Fresh Content

Barry Schwartz, Search Engine Land's News Editor has covered search news for over five years. Upon the release on May 20 of Panda 4.0, Google’s …

For Content Marketing, Headlines Power Tiny eNewsletters

Digg does it. Huffington Post does it. Even NAPL VP Bill Farquharson is going short. And you know what? I read at least one piece from each of these …

Don't You DARE Touch Me!

On MSNBC's "The Cycle: yesterday, the show’s young hipster crowd was talking about the <b>anti-photo-retouching movement</b> that’s calling for magazines and …

A Spin Around the Web Shows How Nonprofits Are Using Tumblr

Jason Keath on SocialFresh cited 60 brands using social media come-lately Tumblr, including IBM, Huggies, <i>The Atlantic,</i> and NPR. So, yes, Tumblr has …

You Might Think Everybody Does This. Uh… no. But Everybody Should.

Writers tend to do a lot of online research. As the editor of a marketing newsletter and a relentless blogger, I visit hundreds of websites, download …

Starved for Content? Feed This.

Creating content from <i>other</i> content isn't about repeating or copying. It's about <i>repurposing.</i> Start with a rich source, then add to, expand upon, …

Is Personal Branding A Load of Manure?

In their early November podcast , Mark Schaefer and Tom Webster dissected the value of "personal branding."<p>Does everything we do (or don't do) -- on …

How They Forced Me To Choose "Yes" and Like It

GraphicDesignBlender came up with a sneaky way to push website visitors to choose “yes.”<p>I hopped from their excellent Design Blender newsletter to an …

Thirsty Marketing: Slurp, Slurp

I've been watching Season 6 of "Mad Men." As fans know (and to boil it down to almost nothing), the show is about the history of advertising (the …

Exploring Science Through Art: Experimenting with Colour & Light

When we made our recycled bottle koinobori recently, Immy was fascinated by the way the colour she was drawing and colouring with filtered through …

Play and Learn Archives

Want to make a cool, super sensory slime for the kids to explore? If you haven’t tried it yet floam slime is the bomb! And this super cute Purple …

Kids

Our Toddler Friendly Sewing Basket

Create a simple sewing basket for your toddler or preschooler to explore.<p>Given that I am regularly playing around with fabric and all manner of …

Sewing and embroidery for kids with dollar store shelf liner

I spotted a particular type of shelf liner in rolls in the Dollar Tree last week and on closer inspection it was the perfect material for learning to …