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14 Must-Dos for Content Marketers in 2014

Still defining what type of content marketer you want to be in 2014? Discover the 14 content marketing must-dos and turn your content hopes into reality.<p>In this presentation, we recap what the best and brightest in our industry think 2014 will hold for content marketers.<p>Lear more about content …

Eyetracking Study Reveals What People Actually Look At When Shopping Online

Not just boobs! (But yes, definitely boobs.)<p>When you pull up a website, what’s the first thing you look at? The stock photo model splashed across the page? The large company logo at the top? The search bar?<p>EyeQuant, a German artificial intelligence software company that offers predictive …

Free Shipping

Are Marketers Prepared For Data-Driven Advertising?

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, …

How to Opt Out of Data Tracking on Your Most-Used Sites

Google's latest updates to its terms of service have left many privacy advocates crying foul. One new feature called "shared endorsements" allows …

Here’s what’s happening in the content industry now

I started writing and blogging since I was 17. I remembered starting with blogger, writing about my daily happenings. This was back in 2006. I …

Google Plus Creates Uproar Over Forced YouTube Integration

Google Plus is back in the headlines again, but not for any spike in users or must-have new features. Rather, Google’s social network has now become further entwined in yet another of Google’s properties, YouTube.<p>YouTubers, both video creators and commenters, are upset about the new requirement of …

Teens Are Deserting Facebook, And They're Heading To Places Where Their Parents Can't Find Them

Their gradual exodus to messaging apps such as WhatsApp, WeChat and KakaoTalk boils down to Facebook becoming a victim of its own success. The road to gaining nearly 1.2 billion monthly active users has seen the mums, dads, aunts and uncles of the generation who pioneered Facebook join it too, …

Apps

Flite Launches A Free Online ‘Design Studio’ For Building HTML5 Ads

Hey, remember when people were still arguing about HTML5 versus Flash?<p>The battle seems long over at this point, with the rise of the iPhone essentially killing Adobe’s Flash platform, but Will Price, CEO of ad tech company Flite, said the transition has taken longer than you might think — it won’t …

Brand Effectiveness through Mobile: An Oreo Case Study

October 30, 2013<p>According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to …

How Biz Stone’s Biggest Mistake Spawned Twitter

“The first, second, third company I went to work for, somehow I screwed them all up. Doing startups is all about making mistakes,” Biz Stone nervously admitted onstage at the New Context Conference in San Francisco. He’d just confessed that he didn’t prepare anything so will talk about his biggest …

10 Productivity Tips from a Blue-Collar Genius

Imagine a fifty-something man in a blue long-sleeve shirt, the cuffs unbuttoned, his knuckles thick and coarse. He’s on the side of the road, …

Could Livescribe’s New Smartpen Send Tweets Via Paper?

Today, Livescribe unveiled the third generation of its popular smartpen, which features some promising applications that could bring messy handwriting into the digital age.<p>Smartphones and tablets might be more popular than ever, but according to Livescribe CEO Gilles Bouchard, so too is paper. …

Productivity

Ultimate Whisky Gift: Custom Engraved Ultra-Blend Johnnie Walker Blue Label

The vast majority of Scotch whisky consumed in the world is blended, by far the most popular version of Scotland’s famous product. But only a minuscule sliver of this category qualifies as “ultra-blends,” the most luxurious and prestigious of all blended whiskies, crafted from a slate of especially …

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Yes, Marketers, You Should Pay Your Influencers

A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz in recent months for companies thinking this could …

The Facebook Advertising Ecosystem Explained

Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

AdTech

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

Facebook not liking Monday morning amid outage

Facebook had a rough Monday morning.<p>The social network was hit with an intermittent outage that left some users unable to post status updates and …

Internet

'The Rise Of The In-House Agency': CMOs, Industry Respond To ANA Report

The ad world has been abuzz of late with talk of the Association of National Advertisers’ recent report, “The Rise of the In-House Agency.” The report found, via a survey of more than 200 client-side marketers, that penetration of in-house agencies has increased 16 percentage points, to 58%, from a …

Seth's Blog

Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the …

Are Twitter's Experiments Fundamentally Changing the Service?

Even with an IPO looming, Twitter is not done experimenting. Its latest field test, which arrived Thursday, is a new account called @eventparrot. It …

Calling Twitter's Bluff

As a run-up to their IPO, Twitter has been making a lot of noise about how they are the new virtual water cooler for television shows. And to prove …

Pinterest Woos International Users With Telefónica Partnership

Steve Jobs believed people didn't know what they wanted until it was presented to them. Pinterest seems to be taking a page out of Jobs' playbook.<p>The …

Finally, the Facebook-ification of Google+ is complete

Google is trying to use your face, name, and activities to sell things to your friends. The company today announced that it has updated its privacy …

You’re Not Just The Product, You’re The Ads (And Your Friends Should Thank You)

Word of mouth, sponsored. Trusted recommendations, promoted. Reviews from friends, endorsed. This is the new lexicon of advertising. As the world learns to ignore traditional advertising online, tech giants have found a way to grab people’s attention: using your name, face, and words. Are we okay …

How I Hire: The Rule of 200

How often do you hire key talent for your company based on a single interview? How many hiring decisions are you making within the first ten minutes …

LinkedIn Is No Longer Just A Recruiting Tool — Here's How Top Companies Are Using It To Drive Sales

LinkedIn users viewed 63% more pages on the mobile and desktop versions of the sitein the first quarter of 2013 than during the same quarter in 2012. As a hub for professionals to network, LinkedIn presents tremendous potential for business-to-business (B2B) sales and marketing.<p>In a <b>new report</b> from</b> …

Marketing

The Definition of Advertising Has Never Been More Unclear

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The …

Advertising