mbessman

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The Secret to Stronger Writing

Here are 4 tips to make sure your content resonates with readers.<p>Content, like fashion, is impacted by trends and culture. While the fundamentals of good content don't waiver much, the ideal tone or presentation of a message will evolve along with the tastes of its audience.<p>Podcasts, infographics, …

Forget Black Friday and Cyber Monday. December 23rd Will Top Them Both

This Friday, December 23rd is likely to surpass the sales of both Black Friday and Cyber Monday according to industry experts. Email marketing is your best friend this week.<p>At the beginning of October, Retail Next's Shelley Kohan boldly predicted that "This year, with Christmas falling on a Sunday, …

10 Tools That Could Save You 10 New Hires

Automation is the future of business. These 10 positions you can replace with tools.<p>The global shift towards automation (and the resulting impact on jobs in the U.S.) became a hot-button issue during 2016's political season. But whether you're red, blue, or somewhere in between, you can't argue …

Data For Nothing, Calls For Free: How FreedomPop Will Offer Free Phone Service

IN THE MIDDLE OF LUNCH over sushi near his West Los Angeles office, Stephen Stokols’ phone buzzes with another e-mail, bringing a smile to his face. The founder and CEO of FreedomPop has just received another batch of smartphones, used ones, to arm his company in its wild plan to upend the mobile …

Measuring Social Media ROI: Companies Emphasize Voice Metrics

The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their exit and voice behaviors. Instead of simply “quitting” a product, Hirschman urged customers to voice their complaints so companies could improve and learn. …

Firebug or matchmaker?

WHENEVER North Korea causes trouble, politicians in America and elsewhere point fingers at its only ally, China. So on April 7th, amid a daily …