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The Secret to Stronger Writing | Inc.com

Content, like fashion, is impacted by trends and culture. While the fundamentals of good content don't waiver much, the ideal tone or presentation of a message will evolve along with the tastes of its audience.<p>Podcasts, infographics, and the explosive growth of video are popular examples of content</i> …

Small Business

Measuring Social Media ROI: Companies Emphasize Voice Metrics

The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their exit and voice behaviors. Instead of simply “quitting” a product, Hirschman urged customers to voice their complaints so companies could improve and learn. …

Firebug or matchmaker?

WHENEVER North Korea causes trouble, politicians in America and elsewhere point fingers at its only ally, China. So on April 7th, amid a daily …

North Korea