Mehrdad Behroozi

27 Flips | 6 Magazines | 8 Likes | 1 Following | @mbehruzi | Keep up with Mehrdad Behroozi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mehrdad Behroozi”

A new place to share GIFs: the DNA of living bacteria

One day we may embed information in our own bodies<p>Scientists have inserted a GIF into the DNA of living bacteria, bringing us one step closer to one day embedding information in our own skin.<p>Using DNA to store data isn’t new, but until now the data was stored in synthetic — not living — DNA. …

Why we're afraid of this font

Typography is undergoing a public renaissance. Typography usually strives to be invisible, but recently it's become a mark of sophistication for readers to notice it and have an opinion.<p>Suddenly, people outside of the design profession seem to care about its many intricacies. Usually, this …

Typography

The Equilateral Triangle of a Perfect Paragraph

Still, too many web designers neglect the importance of typography on the web. So far, I've only met a few that really understand typography and know …

Content Hacking With Your Competitor's Research

<b>It’s amazing what you can learn by analyzing the strategies that are working for your competitors. Best of all, you can incorporate what you learn</b> …

The future of branding: A better way to assess brand ROI

For too long, companies have struggled to place a dollar value on their brands. A new methodology for ascertaining brand value is required—and …

Marketing Automation Success Begins And Ends With Content

The promise of marketing automation is tremendous. Increased ROI on marketing investments, more time spent selling for sales teams and a 25% better chance of hitting your sales targets are just a few of the payoffs.<p>While the market is exploding with marketing automation solutions, one thing remains …

Rethinking The Open Garden In The Wake Of Brand Safety Woes

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Mobile Devices

Programmatic now accounts for one-third of digital display advertising

Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly.<p>Digital is now the number one advertising channel in …

Unilever plots big cuts to marketing but says effectiveness is not at risk

Unilever is planning to double efficiency savings from its brand and marketing investment from €1bn by 2019 to €2bn after finding ways to make its …

10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform …

Google Analytics

Branding 101: Mistakes communicators should avoid

When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and …

How to Use Content in Inbound Marketing

Continued from: How Does Inbound Marketing Work? Content is essential to inbound marketing. The whole idea of inbound marketing is to nurture …

Here’s how much Samsung and LG spent on marketing in 2016

As the competition in the tech industry increases, companies have to spend a lot more money on marketing to convince consumers to buy their products. That’s exactly what Samsung and LG did last year, according to a report from <i>Yonhap News Agency</i>.<p>In 2016, Samsung spent 11.5 trillion Won (around $10 …

Clearmob uses AI to optimize your social marketing campaigns

A startup called Clearmob makes it easier for marketers to optimize their campaigns on social media. The company provides a dashboard that plugs into their Facebook account and can help make sense of their spend and provide suggestions for how they could better target potential users and …

Social Media

How to Become a Digital Marketing Expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, …

The Source of Unlimited Content Ideas – Entrepreneur's Handbook

An actionable way to cure “marketer’s block”<p>The first step to getting your market’s attention, is talking about what they care about — right?<p>Well, it</b> …

Marketing

How Tesla and other businesses think the future of supply chains is circular

Here’s what I love about being a designer: serving people’s needs and solving complex challenges. Here’s what I don’t like much: using precious resources to create stuff that people use for a limited time and then send to the dump. As a consumer, I’m no different from the next guy: I want the …

Innovation

Content Strategy Needs Content Strategists

“An effective content strategist has to know enough about everything from editorial tone to HTML to analytics. A content strategist is the one who …

UX Design

How we made the typeface Comic Sans

‘The level of hatred was amazing and quite funny. I couldn’t believe people could get so worked up about a font’<p>I was working for Microsoft’s typography team, which had a lot of dealings with people from applications like Publisher, Creative Writer and Encarta. They wanted all kinds of fonts – a …

5 Types of Visual Content to Include in Your Marketing Strategy

Let’s face it: when it comes to digital media marketing, content is king. No matter what kind of business you’re creating a strategy for, the success …

Infographics

20 TED-talks For Designers. Inspiration Full Of Thoughts

In creative jobs, design in particular, inspiration is one of the keys to productivity. Perhaps, one of the most productive kinds of inspiration is …

4 Ways to Master the Art of Digital Branding

<i>By Hank Ostholthoff</i><p>A great marketer is a both a muse and a producer, and focuses on entertaining and inspiring internal and external audiences. Understanding how today's technologies come together to design remarkable content experiences, analyze traffic sources, and build relationships that yield …

Marketing

paint dipped liquid logos put a literal spin on brand identities

<b>paint dipped liquid logos put a literal spin on brand identities</b> <br>all images courtesy of manuel mittelpunkt and matthias grund<p><b>putting a literal spin</b> …

Graphic Design

The Work of Nick Franchi

Nick Franchi is the Art Director at Super Top Secret (Take a look at their stunning site) based in Park City, Utah. When I do love about Nick's work …

Looking for Inspiration? Take a Hike.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to generate new ideas? Throw on your walking shoes.<p>A recent study published in the Journal of Experimental Psychology by Stanford University researchers Marily Oppezzo, a doctoral student in education psychology, and Daniel Schwartz, …

Creativity