Marc Baumann

Business Journalist-turned Digital & Content Strategist. Love storytelling & Jazz. Passionate about Californian wine, photography, beaches & the future of journalism. http://marcbaumann.com

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Marc Baumannadded this to Words Of Wisdom
David Gilmour
Can’t make David Gilmour’s mammoth guitar auction? Take a jaw-dropping virtual tour instead | MusicRadar
musicradar.com - Michael Astley-Brown
With just days to go before David Gilmour sells 120 of his prized guitars, including the fabled Black Strat, auction house Christie’s has given us …
Marc Baumannadded this to Future of Journalism
Advertising Industry
Inside Schibsted’s goal to reach $115m in reader revenue by 2020
Digiday - Lucinda Southern
Nordic publishing giant Schibsted Media has made big strides in driving its subscription business. Now, after seeing strong growth in digital …
Marc Baumannadded this to Apple News & Insights
MacBook Pro
5 Ways To Keep Your Personal Data Safe on MacBook Pro
MacTrast - Staff
The MacBook Pro is a rather secure laptop, and MacOS is designed with some of today’s most advanced technologies. With that said, it isn’t entirely …
Marc Baumannadded this to California
The Best Restaurants in Santa Barbara
foodnetwork.com - Natalie B. Compton
Come to Santa Barbara for the beach, and stay for the food. You have a lot of great eating to do. The Montecito Inn’s more casual spot on property — …
Marc Baumannadded this to Digital Marketing
Return on Investment
Digital Marketing in 2020: A glimpse into the future
smartinsights.com - Robert Allen
Marketers are expected to take full control of the customer experience in the coming yearsThe Economist Intelligence Unit asked 499 (one can't help …
Marc Baumannadded this to Content Strategy
Content Marketing
The 7 Core Roles of a 2020 Content Marketing Team
contentmarketinginstitute.com - Robert Rose
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It …
Marc Baumannadded this to SEO - Search Engine Optimization
Google Flights
All SERP Features 2019: 36 and counting!
weareroast.com - Paige Hobart
SERP features describe additional elements used in Google Search Engine Results Pages (SERPs). These are anything outside of the standard Organic or …
Marc Baumannadded this to Future of Journalism
Media Industry
Publishers Face Another Challenge: 'Subscription Fatigue'
mediapost.com - Rob Williams
Publishers that have tried to replace declining print and digital ad sales with consumer revenue must also confront people’s unwillingness to pay for …
Marc Baumannadded this to Book Favs & Must-Reads
CIA
How the CIA Infiltrated the World's Literature
VICE - Mary von Aue
The new book, Finks, reveals how great writers such as Baldwin, Márquez, and Hemingway became soldiers in America's cultural Cold War. When the CIA's connections to the Paris Review and two dozen other
Marc Baumannadded this to Life Goals, Must-See's & Must-Do's
Portugal
Portugal is the new hot travel destination. Here's why
USA TODAY - Leora Arnowitz
LISBON — If Iceland is out as of late, then Portugal is certainly in. The southern European country has been popping up lately as a hot travel destination – and with good reason. With several major airlines,
Marc Baumannadded this to Life Goals, Must-See's & Must-Do's
Culture
Alentejo: Portugal’s undiscovered craft paradise
Euronews - euronews
Fortified medieval towns. Sweeping plains dotted with gnarled chestnut trees. Hilltop villages where white-washed houses flank crooked streets. Southern Portugal’s Alentejo region is blessed with looks
Marc Baumannadded this to Future of Journalism
Artificial Intelligence
The New York Times has a course to teach its reporters data skills, and now they’ve open-sourced it
Nieman Lab - Joshua Benton
You can now VLOOKUP the SUMPRODUCT of the Times’ training efforts. It’s SORT of a TREND; even AVERAGE journalists can CONVERT data skills TO_DOLLARS. “Should journalists learn to code?” is an old question
Marc Baumannadded this to Napa / Sonoma Valley - NorCal Wine Country
Wine
Wine Tasting, Decoded
Bon Appétit - E&J Gallo Winery – Wine Dialogues
A deep foodie culture surrounded Nicole Hitchcock while she was growing up. This California native, now head winemaker at the Russian River Valley’s acclaimed J Vineyards & Winery, dove right in. “I worked
Marc Baumannadded this to Future of Journalism
Media Industry
Droidward and Botstein can’t do it all, but AI-enhanced journalism offers a glimpse of the next knowledge economy
Nieman Lab - Nicholas Diakopoulos
Estimates say that today’s AI can automate only about 15 percent of a reporter’s job and 9 percent of an editor’s job. But that doesn’t mean AI won’t change a lot of the work that remains. Much as robots
Marc Baumannadded this to Internet Trends - Technology, Media & More
Mary Meeker
10 Takeaways From Mary Meeker’s 2019 Internet Trends Report
Adweek - By Lisa Lacy
Venture capitalist Mary Meeker is back with her annual Internet Trends report, with another look at where we collectively stand in technology, …
Marc Baumannadded this to Digital Marketing
The 25 most innovative CMOs in the world in 2019
Business Insider - Tanya Dua
With the $221 billion ad industry in the US facing disruption on several fronts, the job of the CMO has gotten greater in scope, scale, and complexity. Marketing chiefs have to not only capture increasingly
Marc Baumannadded this to Words Of Wisdom
Walt Whitman
Walt Whitman: celebrating an extraordinary life in his bicentennial
The Guardian - Julianne McShane
In July 1855, a pair of Scottish immigrant brothers, Andrew and Thomas Rome, published about 800 copies of a book of a dozen poems at their Brooklyn Heights printing press. The title of the text, Leaves
Marc Baumannadded this to Future of Journalism
Watergate
Journalists can’t repeat their Watergate-hero act. The reasons should make us grieve.
The Washington Post - By Margaret Sullivan
The question from an audience member made the three network chiefs bristle: Why aren’t the news media holding the White House accountable like they did during the Nixon/Watergate era? One of the TV honchos,
Marc Baumannadded this to Internet Trends - Technology, Media & More
Mary Meeker
The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a wee bit scarier
Nieman Lab - Joshua Benton
Comparing 2010 and 2018 side by side makes it clear what a changed media universe we now live in. It’s an annual moment of print realism here at Nieman Lab: the posting of the attention/advertising slide
Marc Baumannadded this to Internet Trends - Technology, Media & More
Mary Meeker
Here’s Mary Meeker’s 2019 internet trends report
TechCrunch - Kate Clark
The Internet Trends Report — everyone’s favorite slide deck — is back. Bond Capital founder and former Kleiner Perkins general partner Mary Meeker made her presentation on stage at Vox/Recode’s Code Conference
Marc Baumannadded this to Content Strategy
Audits
Online Content Analysis 101: How to Do a Content Audit
buzzsumo.com - Susan Moeller
When many companies talk about their “content strategy,” they’re really just talking about further content creation. They’re thinking about what they …
Marc Baumannadded this to Future of Journalism
Google News
That “$4.7 billion” number for how much money Google makes off the news industry? It’s imaginary
Nieman Lab - Joshua Benton
It’s based on math reasoning that would be embarrassing from a bright middle schooler. Journalists are typically happy to bemoan the role that Google has played in reducing their profession to revenue
Marc Baumannadded this to Napa / Sonoma Valley - NorCal Wine Country
Sonoma County
48 Hours in Sonoma: Where to Eat, Drink, and Stay This Summer
FOOD & WINE - Julia Heffelfinger
Whether you’re visiting for the first time or returning to an old favorite, Sonoma is as charming as ever. In 2017, Sonoma County was devastated by three weeks of aggressive wild fires. Thousands of homes
Marc Baumannadded this to SEO - Search Engine Optimization
An SEO’s guide to site architecture
builtvisible.com - Richard Baxter
Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background …
Marc Baumannadded this to SEO - Search Engine Optimization
Marketing
7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday
moz.com - Cyrus Shepard
We're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless …
Marc Baumannadded this to SEO - Search Engine Optimization
How to Forecast SEO Potential With Google Data Studio
searchenginejournal.com - John McAlpin
We’ve all been there before. You’re pitching a potential client or your boss on a massive long-term SEO strategy. The pitch went great, they love your …
Marc Baumannadded this to Future of Journalism
Google News
Newspapers shut but Google made $4.7bn from news in 2018
livemint.com - Indo Asian News Service ( with inputs from IANS )
Washington: As small and medium newspapers shut shop and big media houses handed over pink slips to journalists worldwide, Google alone made a …
Marc Baumannadded this to Future of Journalism
U.S. Department of Commerce
Newspapers' Bad News in U.S. Gets Worse, Courtesy of Trade Spat
Ad Age
As if the U.S. newspaper business didn't have enough trouble coping with decades of lost readers and advertising dollars. An escalating trade dispute …
Marc Baumannadded this to Life Goals, Must-See's & Must-Do's
Jane Austen
11 Travel Destinations Bookworms Need to Go to Before They Die
fodors.com - Carla McKirdy
Books can take you to unimaginable places, but here are the top real-life destinations you can take your love for books to. The road of the traveling …
Marc Baumannadded this to Words Of Wisdom
Rental Housing
They See It. They Like It. They Want It. They Rent It.
The New York Times - By SAPNA MAHESHWARI
Many young American urbanites have resigned themselves to a life of non-ownership, abandoning the dream of their parents and grandparents and great-grandparents before them, often out of financial necessity.