Marc Baumann

Business Journalist-turned Digital & Content Strategist. Love storytelling & Jazz. Passionate about Californian wine, photography, beaches & the future of journalism. http://marcbaumann.com

Magazines

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Marc Baumann
flipped into San Francisco Favorites
California
Major California Fault Line Moves for First Time in 500 Years
U.S. News & World Report - Alexa Lardieri
A major fault line in Southern California capable of producing a magnitude 8 earthquake began to move for the first time in 500 years. A study …
14 hours ago
Marc Baumann
flipped into Future of Journalism
Media Industry
“Publishers are going to live or die based on their relationship with readers”: How Quartz is rethinking its membership
Nieman Lab - Christine Schmidt
“It’s more similar to an Audible.com subscription, where you’re getting access to this huge library of journalism, than it is to a daily news subscription.” It has been a bumpy stretch for Quartz, one
12 hours ago
Marc Baumann
flipped into SEO - Search Engine Optimization
Amazon
Google Dominated This $55 Billion Market for Over a Decade. Here's How Amazon Plans to Shake Things Up
Inc Magazine - Jason Aten
It's easy to see why search advertising is one of the most effective ways to reach customers--they literally tell you what they're looking for. Which is why it's pretty much the platinum standard of online
2 days ago
Marc Baumann
flipped into San Francisco Favorites
San Jose, CA
What you should — and should not — do during an earthquake
The Mercury News - Kurt Snibbe
On Oct. 17, 1989, a 6.9-magnitude earthquake struck the Bay Area. The Loma Prieta earthquake was broadcast live into living rooms across the nation …
2 days ago
Marc Baumann
flipped into Future of Journalism
Media Industry
Sun Herald launches expanded weekend newspapers
sunherald.com - By Blake Kaplan
The Sun Herald is changing to make sure we are able to meet the needs of our readers and the communities we serve long into the future. Providing the …
3 days ago
Marc Baumann
flipped into Life Goals, Must-See's & Must-Do's
Personal Finance
My husband and I saved $36,000 in 2 years to quit our jobs and travel the world. These are the offbeat ways we cut costs.
Insider - Mary Kearl
Work. Retire. Then travel. That's the natural order of things — or at least that was what I was raised to believe. That all changed for me in 2016, …
3 days ago
Marc Baumann
flipped into Storytelling
TED Talks
12 delightful, insightful quotes about reading, writing and storytelling, from TED Talks
ted.com - Daryl Chen
In honor of National Book Month — which is October in the US — we’ve assembled 12 of our favorite quotes from the many TED Talks given by writers and …
4 days ago
Marc Baumann
flipped into Real Estate Insights
Rental Housing
"Renting Is Throwing Money Away" Is Completely False
Lifehacker
You might have heard the old adage “renting is throwing money away.” It seems like common sense. You don’t buy anything when you rent, but you keep …
5 days ago
Marc Baumann
flipped into Amazon.com & E-Commerce Trends
Amazon Studios
Is Amazon Unstoppable?
The New Yorker - Charles Duhigg
Politicians want to rein in the retail giant. But Jeff Bezos, the master of cutthroat capitalism, is ready to fight back. In 2017, a few months after Forbes named Jeff Bezos, the founder of Amazon, the
October 10
Marc Baumann
flipped into Internet Trends - Technology, Media & More
Society
Tech platforms are where public life is increasingly constructed, and their motivations are far from neutral
Nieman Lab - Mike Ananny
“Instead of thinking about platform companies as the next generation of newspapers, radio stations, or TV channels, we should see them as entirely new entities that shapeshift constantly. Sometimes they
6 days ago
Marc Baumann
flipped into SEO - Search Engine Optimization
SEO
Featured Snippets: What to Know & How to Target - Whiteboard Friday
moz.com - Britney Muller
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares …
October 11
Marc Baumann
flipped into Internet Trends - Technology, Media & More
Softbank
NYU professor Scott Galloway: pride made 'Unicorn Industrial Complex' - Business Insider
Business Insider - Section4
Last night I met up with friends at Soho House, a members-only club. I've always wanted to be a member, and have several friends who've offered to sponsor me. But the thought of being rejected for membership
October 11
Marc Baumann
flipped into Future of Journalism
Advertising Industry
Publishers pour money into paid marketing for their subscription products
Digiday - Max Willens
Publishers pivoted to subscriptions, in part, to reduce their reliance on a business dominated by Facebook and Google. Ironically, it has made them …
October 10
Marc Baumann
flipped into Future of Journalism
California
How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?
Nieman Lab - Christine Schmidt
“If we’re going to have news that is paid for by audiences, we have to talk about the news that should never be behind paywalls.” In what would be the world’s fifth-largest economy by itself, at least
October 11
Marc Baumann
flipped into SEO - Search Engine Optimization
18 Ways to Diagnose a Decline in Organic Traffic
seerinteractive.com - Katie Kirchner
October 9
Marc Baumann
flipped into Amazon.com & E-Commerce Trends
Jeff Bezos
Jeff Bezos’s Master Plan
The Atlantic - Franklin Foer
What the Amazon founder and CEO wants for his empire and himself, and what that means for the rest of us. Where in the pantheon of American commercial titans does Jeffrey Bezos belong? Andrew Carnegie’s
Now
Marc Baumann
flipped into San Francisco Favorites
California
Northern California Thrown Into Chaos By PG&E Blackouts
Forbes - Rachel Sandler
Topline: California’s largest utility cut power to millions of Northern California residents this week in order to reduce the possibility of a deadly wildfire—and the areas affected by the unprecedented
October 10
Marc Baumann
flipped into Future of Journalism
Gannett
Newsonomics: The Gannett–GateHouse merger is really happening, but expect to see more than 10% of jobs cut off the top
Nieman Lab - Ken Doctor
The number of employees soon to be cut at the No. 1 U.S. newspaper chain is about the same number as the No. 2 chain has in total. But newsrooms should mostly be spared — for now. The megamerger is really
October 9
Marc Baumann
flipped into Future of Journalism
Technology Policy
Americans and Digital Knowledge
pewinternet.org - Emily A. Vogels
A new Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, term or …
October 9
Marc Baumann
flipped into SEO - Search Engine Optimization
Loans
Google September 2019 Core Update: What You Should Know
rankranger.com
The September 2019 Core Update: What Happened & Who Did It Happen to? On September 24th, Google sent forth its latest core algorithm update …
October 7
Marc Baumann
flipped into SEO - Search Engine Optimization
Compositing
How JavaScript Rendering Works - DeepCrawl
deepcrawl.com - Rachel Costello
1. JavaScript: Typically JavaScript is used to handle work that will result in visual changes. 2. Style calculations: This is the process of figuring …
July 22
Marc Baumann
flipped into Napa / Sonoma Valley - NorCal Wine Country
Grapes
It’s Time to Revisit Primitivo, Puglia’s Premiere Grape
Wine Enthusiast - Alexander Peartree
Stretching more than 200 miles from tip to tip, Puglia is a land of exciting diversity. Many wine lovers are familiar with this southern Italian …
October 9
Marc Baumann
flipped into Future of Journalism
Media Industry
Fundraising like reporting: How eight nonprofit newsrooms majorly increased their major gifts
Nieman Lab - Christine Schmidt
“These skills are in some ways very similar to doing journalism. As that was impressed upon the cohort, that helped make a shift: It helped give people a mindset where they felt more confident and realized,
October 9
Marc Baumann
flipped into SEO - Search Engine Optimization
Search
WordPress SEO: the definitive guide
yoast.com - Joost de Valk
A tutorial to higher rankings for WordPress sitesThis is the original WordPress SEO article since 2008, fully updated for 2019!WordPress is one of the …
October 8
Marc Baumann
flipped into SEO - Search Engine Optimization
SEO
Explaining the Importance of Organic Search and How it Works – Up, Down and Across the Ladder
perficientdigital.com - Colleen Toole
If you are responsible for evangelizing SEO within your organization and educating colleagues on why organic search matters, this post is meant for …
August 26
Marc Baumann
flipped into SEO - Search Engine Optimization
Writing
How We Grew Blog Traffic by 650% in Two Years — Organically
moz.com - Daisy Quaker
As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with …
October 7
Marc Baumann
flipped into Internet Trends - Technology, Media & More
These are the hottest fintech startups and companies in the world - Business Insider
Business Insider - Andrew Meola
What was once a disruptive force in the financial world has become standard practice for many industry leaders. Fintech industry funding has already reached new highs globally in 2018, with overall funding
April 23
Marc Baumann
flipped into Book Favs & Must-Reads
Books
Ed Needham: ‘Top editors’ jobs have all vanished’
The Guardian - Andrew Anthony
Ed Needham is the editor of Strong Words, a magazine about books that he writes and edits on his own from his flat in Camden Town, a feat that has impressed novelists such as Sebastian Faulks and Elizabeth
October 5
Marc Baumann
flipped into Real Estate Insights
Housing
How Large Corporations Took Over Single-Family Homes
CityLab - Richard Florida
The Great Housing Reset has led to more than one-third of single-family homes being rentals, with a significant share controlled by large corporations. When most people think of housing, they separate
October 4
Marc Baumann
flipped into Content Strategy
Search
The Best Reason to Do Content Marketing? Organic Search
contentmarketinginstitute.com - Michael Brenner
Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read …
October 3

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