Marc Baumann

4,922 Flips | 19 Magazines | 214 Likes | 13 Following | 4,497 Followers | @mbaumann | Business Journalist-turned Digital & Content Strategist. Love storytelling & Jazz. Passionate about Californian wine, photography, beaches & the future of journalism. http://marcbaumann.com

The Corner of California You’ve Never Been to Has Junipers, Waterfalls, and Unbelievably Starry Skies (Video)

“Where the West still lives.”<p>California is full of clichés. Sandy beaches line the coast, the ocean waves dotted with surfers. Hollywood starlets …

National Parks

Napa’s Next Big Wine Brand Is a Celebration of What Napa Is All About

A second-generation vintner diversifies with Correlation Wine Company, a new line of wines from beyond the family estate.<p>It goes without saying that …

Napa Valley

Connecting The Dots On Your Content Marketing Strategy With Journey Maps

Is your content marketing strategy delivering the best results possible? It all comes down to being at the right place at the right time.<p>Marketing has always been about connecting the dots between buyers and sellers, but over the years, the game has arguably grown more complex. The introduction of …

Marketing

Housing markets across the country show dire warning signs — in West Coast tech hubs, it’s worse

Housing in America is getting more expensive, disproportionately burdening middle- and low-income people, and perpetuating wealth inequality. Those …

Housing

Why Oakville’s Luxurious Napa Cabernets Still Reign Supreme

Oakville, arguably the center of Napa's winemaking scene, could be credited with putting California Cabernet Sauvignon on the map. But in a …

Wine & Spirits

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

<i>“If you imagine less, less will be what you undoubtedly deserve,”</i> Debbie Millman counseled in one of the best commencement speeches ever given, urging: <i>“Do what you love, and don’t stop until you get what you love. Work as hard as you can, imagine immensities…”</i> Far from Pollyanna platitude, this …

Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.<br>Please visit Search Engine Land for the …

Pros and Cons

An 8-Point Checklist for Debugging Strange Technical SEO Problems

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your …

SEO

Axios Media Trends

3166d0b9-cc5a-4cf1-9f19-8dbc0af90215<p>1 big thing: Regulators let Facebook & Google buy …

Social Media

How Swiss news publisher NZZ built a flexible paywall using machine learning

There’s more than one way to build a paywall. Over the last year, Swiss news publisher Neue Zürcher Zeitung has been using a payment system that is …

Machine Learning

How to Avoid a Life of Regret

What is it you’ll regret most about your life when your time is up? Failure to fulfill your duty and obligations? Or the failure to follow your …

Orlando City SC

The Incredible Harmonic Complexity Found Within Each Part of the Iconic Eagles Song ‘Hotel California’

Doodling music theorist and musician 12tone, who alnalyzed the “internet’s favorite song”, did the very same for the iconic Eagles song “Hotel …

Guitar

Tronc Closes Historic 'LA Times' Sale For $500 Million, New Owner Slams Fake News

In February, Tronc Media, owners of the <i>Orlando Sentinel</i> and <i>Chicago Tribune</i>, announced it would be selling the <i>L.A. Times</i> to Patrick Soon-Shiong, …

Journalism

A look at how foundations are helping the journalism industry stand up straight

Foundations across the U.S. are helping journalists watchdog the powerful — but who’s watching the foundations?<p>The state of the journalism industry might be much more tattered right now if not for philanthropic dollars helping to sustain national and local news outlets like ProPublica, the Center …

Journalism

San Francisco's Best Rooftop Bars

Rooftop bars just might be one of the best things about urban summers. Here are a few of our favorites, both old and new, in San Francisco.<p>The view …

San Francisco

Why Thematic Content Campaigns Rule – Here’s Why #110

In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but …

Marketing

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot.A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken …

IAB

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Presiding over a 10+ year old blog has a lot of unique challenges. There are some days when it seems like we've covered all there is to cover, and …

Marketing

How to Earn Google Featured Snippets for Mobile: Large-scale Study

Once more unto the breach!<p>In our last study, we analyzed featured snippets on desktop. I couldn’t be happier to share with you data and insights from …

SEO

California's newest public beach is glorious, but you have to paddle to get there — and the trip is treacherous

My plan was to kayak from Gaviota State Park to Hollister Ranch.<p>Beautiful coast, lovely time of year.<p>What could go wrong?<p>For me, and for many others, this is the only way to get to one of California’s most off-limits beaches under a tentative agreement in a long, nasty feud that pits a small group …

Santa Barbara

Santa Barbara guidebook: What to see and do now

Is it a laid-back college town? A surf-bum way station? A luxe paradise of villas and palm trees? All of those things, for sure, but also much more.<p>Beyond its almost-too-perfect coastal beauty, Santa Barbara is also a city full of style and spirit. That spirit, you might recall, was tested six …

Santa Barbara

U.S. Daily Newspaper Circ Dips 10% In 2017

Total estimated advertising revenue for the newspaper industry in 2017 was $16.5 billion, a 10% decrease from 2016, according to the Pew Research …

Advertising Industry

10 Content Marketing Trends That Will Affect Your SEO Strategy

The content marketing industry is continuing to evolve, and the trends that appear mingle with other faces of the marketing. SEO is an important …

Marketing

The Most Important Question to Ask Before Launching a Podcast

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a …

Marketing

The Ultimate Guide to SEO Crawlers

If you want to be a good SEO, you definitely have to use SEO crawlers. They make SEO work much easier and more professional.<p>For those of you who are …

Google Search

Whitespark’s Super Fantastic Guide to Optimizing Google My Business - Whitespark

The post Whitespark’s Super Fantastic Guide to Optimizing Google My Business appeared first on Whitespark.

Small Business

After years of growth, the use of social media for news is falling across the world

People are becoming disenchanted with Facebook for news. The “Trump bump” appears to be sustaining itself. And younger people are more likely to donate money to a news organization than older people.<p>These are some of the findings from a big new report out Thursday from Oxford’s Reuters Institute …

Social Media

In the U.S., the left trusts the mainstream media more than the right, and the gap is growing

As Facebook moves to privilege “broadly trusted” sources in its News Feed, our research — more of which you’ll find in this year’s Reuters Digital News Report — shows that broadcasters and newspapers are more trusted than digital-born outlets across a number of countries.<p>Earlier this year, Facebook …

Journalism

London Breed becomes San Francisco's first black female mayor

<b>San Francisco is to have its first-ever female black mayor - at a time when African-Americans are becoming increasingly scarce in the US city.</b><p>London Breed, a long-time community activist who grew up in public housing, was declared the winner after her rival admitted defeat a week after city voters …

San Francisco

Amazon cancels huge summer picnic and post-holiday party as Seattle employee count swells, plans new post-Prime Day concert

No more post-holiday party or summer picnic for Amazon’s 45,000 employees in Seattle.<p>Amazon has canceled two massive employee celebration events as …

Employment