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7 Questions to Ask (and Answer) Before Building a Social Media Strategy

Establishing an effective social media strategy for your brand or business can be overwhelming, but you can simplify and improve your process by …

Marketing

10 Slides You must Include in Pitch Deck to Raise Funding

It is important to conclude your pitch deck by stating what you require in terms of financials<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>When it comes to raising funds for your business, …

Small Business

Samsung Max Is A New Android App For Privacy And Saving Data

Samsung has announced the launch of a new mobile app for Android called Samsung Max. This new Android app is designed to help you save data and also …

Gear & Gadgets

The Brilliant Way to Boost Productivity (by Reusing Your Half-Done, Leftover Work)

Don't let those little bits that didn't make the cut on your last project go to waste<p>Your creative work ends with a thing being created. A tangible end product reflects your idea and the effort you invested into making it a reality. Whether it's a giant canvas filled with eye-popping shapes and …

Productivity

The former CEO of Chartbeat has convinced a slew of big media companies to sign on to his ad blocking service

Rather than fighting people who install ad blockers, a group of publishers are banding together to help people access their websites ad free, as long as they pay up.<p>The Atlantic, Slate, Gannett, MSNBC.com, Fusion Media Group and Business Insider have all signed on to participate in Scroll, a …

Digital Advertising

If Your Marketing Activity Begins When the Product Is Ready, You Missed the Boat

Start to build community as early as you can, so when the product is ready, people are lined up.<p>Timing is everything when it comes to startups and business. That is usually a sentence associated with products and their market fit. The thing is, it is a sentence that is equally accurate and …

Marketing

If Your Website Doesn't Have This 1 Thing on Every Page, Customers Will Click Away

Fortunately, it's really easy to add and it's a guaranteed increase in leads.<p>Having a website is great and all, but if you haven't built it to lead to more leads, then you are losing out on precious opportunities.<p>Think of your website as a digital business card (because it is). Every single person …

Marketing

Steve Jobs was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

Sergey Brin

China's Online Dating Giants Forge a New Relationship

Love is in the air in China's online dating industry.<p>Two of the country's biggest online dating apps—Momo Inc. and Tantan Ltd.—are pairing off, with Momo announcing that it's paying about $763 million in a cash-and-stock acquisition of its chief rival.<p>It's the biggest acquisition to date for …

China

Despite what Modi says, the world still thinks India is as corrupt as ever

Perceptions matter, and despite the Narendra Modi government’s tall claims, India just can’t seem to shake off the imageof being a corrupt country.<p>For the year 2017, India was ranked 81st by Berlin-based Transparency International in its report on the perceived level of corruption in the public …

India

Mobile Advertising Will Drive 75% Of All Digital Ad Spend In 2018: Here's What's Changing

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today.<p>This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to …

AdTech

Evolving to blockchain integration

Article<p>Blockchain to blockchains: Broad adoption and integration enter the realm of the possible Tech Trends 2018<p>December 05, 2017<p>Now that everyone …

Blockchain

Longer is Better: A 6 Step Cheat Sheet to Creating Content that Attracts 361,494 Visitors

We have all been there.You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and …

Marketing

Walmart's online strategy isn't clicking yet. Here's how it plans to get its mojo back

Taking on Amazon isn't so easy, even for one the world's mightiest retailers.<p>This is not to say superstore kingpin Walmart won't eventually give the …

Doug McMillon

Condé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a Diversity of Advertisers

Condé Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and …

Condé Nast

U.S. Blocks a Chinese Deal Amid Rising Tensions Over Technology

HONG KONG — United States officials have torpedoed a Chinese state-backed group’s plan to buy an American electronics company, signaling the Trump administration’s continuing skepticism toward Chinese investment deals, particularly those that involve transferring technological know-how.<p>Xcerra, a …

China

AI experts list the real dangers of artificial intelligence

A 100-page report written by artificial intelligence experts from industry and academia has a clear message: Every AI advance by the good guys is an advance for the bad guys, too.<p>The paper, titled “The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation,” calls this …

Artificial Intelligence

The world of Android is about to change in a big way

Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps …

Mobile Technology

The top 10 breakthrough technologies and the key players leading the charge, according to MIT Technology Review

Every fall, MIT Technology Review's editors get together to begin the months-long process of reviewing their coverage. The goal? To create a list of the top ten technological advances from the last year that will have the greatest longterm global impact on consumers.<p>While the editors do give key …

Artificial Intelligence

Tinyclues, the AI-driven campaign marketing solution, scores $18M Series B

Tinyclues, the French startup that offers an intelligent campaign marketing solution that uses AI to help push the right products to the right customers, has closed $18 million in Series B investment. Leading the round is EQT Ventures, with participation from existing backers Alven, Elaia Partners, …

Marketing

This blockchain-based startup will cut out the middlemen in travel booking

The travel and tourism industry is worth nearly $1.6 trillion globally and accounts for one-tenth of the world’s GDP.<p>Despite this vast market, the industry is dominated by monopolies. This is quite evident in the space for travel booking services. Major players like Booking.com, Expedia, and Airbnb …

Blockchain

Instagram Marketing: 4 Features You Should Be Using [Examples]

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform …

Marketing

10 Black Female Fashion Bloggers To Follow

Fashion bloggers are the bloodline of the fashion industry. Bloggers are who keep the big name websites updated with the latest news. FabKulture …

Infographics

My failed mission to find God -- and what I found instead

Anjali Kumar went looking for God and ended up finding something else entirely. In an uplifting, funny talk about our shared humanity, she takes us …

APIs

How to Write a Persuasive Marketing Email

When you send a marketing email, it’s a bit different from a regular email.You’re not just sharing information, you’re trying to drive engagement …

20 Surprising Things You Can Do With Google Search

You can get really specific about the results you want, as well as the ones you don't.<p>Googling has become second nature to most of us, with many people consulting the search engine dozens of times per day.<p>The company’s flagship product is powered by a plethora of algorithms designed to dole out the …

SEO

10 incredibly useful online sites you didn't know about

If you had to guess, how many different websites do you think exist in the world today? From simple blogs to complex businesses, the Internet spans the gamut, dispensing and gathering information. Keep your answer in your head because, at the very end of this article, I’ll tell the closest estimate …

Information Systems

Fashion that celebrates African strength and spirit

"To be African is to be inspired by culture and to be filled with undying hope for the future," says designer and TED Fellow Walé Oyéjidé. With his …

Black Panther

How to Drag and Drop Text Between Apps on the iPad

iOS 11 introduced handy new drag and drop features on the iPad, that let you drag photos, files, links, and more between apps. What you might not know, though, is that drag and drop also works for blocks of text.<p>Instead of copying and pasting text on the iPad, you can select a block of text and …

Apps

13 Genius Gadgets That Will Improve Your Life — All Under $50

This year, we're seeing a big tech trend in products that are intended to make your life easier. From phone-charging keychains to robotic cleaning balls, there's something that will improve all aspects of your life. Instead of trying to keep up with the constant stream of new stuff coming to …

Gear & Gadgets