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The Best Social Media Platforms for Your Business

It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.<p>The best …

Dollarbird's Awesome Finance-Tracker Hits Android

Way back in July last year, we brought you news on Dollarbird, an awesome app for tracking your income and expenses courtesy of Halcyon Mobile. Though it has partnered with agencies, brands and startups since 2005 to produce apps, Dollarbird represented Halcyon’s <i>first</i> self-branded product.<p>At the …

Crimea votes to become part of Russia again

A referendum in favour of a re-union of Crimea with Russia is denounced by the West, despite being passed by 96.6 per cent<p>Crimea said it would become part of Russia again on Sunday after a referendum on the region’s future saw an overwhelming majority vote to break away from Ukraine.<p>In a poll …

Amazon's War On The House Of Otto, Germany's $18 Billion Family

Michael Otto’s family has been as omnipresent in German postwar retail as Wal-Mart, Sears and Target have in the U.S. So what does this 70-year-old patriarch of this $18 billion clan most want to talk about? A factory in Bangladesh.<p>With gusto he describes how he and Nobel Peace Prize-winner …

How to Measure the ROI from Your Ongoing SEO Efforts

A conversion can be a completed sign up to your email newsletter, which is considered a goal completion in Google Analytics, that will lead to revenue in the future or a purchase directly from your website.<p>The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing …

Shipping, Discounts & Taxes [SiteCatalyst] - Analytics Demystified

Originally written by <b>Adam Greco</b> on <b>September 16, 2013</b><p>If you are an online retailer, it is likely that your orders that contain shipping, discounts …

Products & SKU's - Analytics Demystified

Originally written by <b>Adam Greco</b> on <b>December 17, 2012</b><p>When I work with retailers who use Adobe SiteCatalyst, one topic that often emerges is the best …

Segmenting on Key Dates [SiteCatalyst] - Analytics Demystified

Originally written by <b>Adam Greco</b> on <b>February 28, 2013</b><p>Recently, while working with a client, I got into an interesting discussion about doing web …