Retail INNOVATION

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How Brands are Innovating on Messaging Platforms

<i>Ask L2 is a weekly series where we answer questions about digital retail.</i> Question: How should brands use chatbots on messaging platforms?Facebook …

Chatbots

Germania, i saldi non servono: è l’ora degli sconti personalizzati

I tedeschi cercano una soluzione contro le svendite di fine stagione che drenano i guadagni dei commercianti. Allo studio l'addio ai ribassi …

Mary Portas shares vision of future customer journey

Retail guru, TV personality and PR professional Mary Portas says customer experience is fast becoming the main differentiator for retailers, ahead of …

Digital IQ Index® - Specialty Retail 2016

Israeli startup Bringoz plans to revolutionize shipping

Bringoz will use algorithm and on-demand services to improve the efficiency of delivery services.

The Future is Now

How Airbnb designs for trust | Joe Gebbia

Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How …

Airbnb

New Augmented Reality Startup Meta Dazzles TED Crowd

Meron Gribetz speaks at TED2016 – Dream on February 17, 2016. (Bret Hartman/TED)<p>There’s a new entrant in the augmented reality race.<p>On Wednesday, Meron Gribetz, founder of CEO of Meta, wowed the audience at the TED conference in Vancouver, Canada, with a demo of the company’s Meta 2 headset. It …

Augmented Reality

Omnichannel Lessons From Across the Pond

U.S. department stores have been stepping up their omnichannel efforts with in-store returns and pickup, but their counterparts in Europe are still …

United States

Nike Digital Retail Experience

Nike<p>Digital Retail Experience<p>Aware of how today's consumers are utilizing both the digital and physical worlds; Nike sought to create a new 'digital' …

Agency creatives: Wake up and smell the algorithm - Digiday

<i>Ryan Stoner is strategy director at Publicis Seattle.</i><p>Today, creative automation is at an inflection point: It can deliver a deeper understanding of …

Digital wallets: How merchants can tap mobile platforms to draw in shoppers

Aug. 18, 2015<p><i>By Teri Llach, chief marketing officer, Blackhawk Network</i><p>Recent research from Gallup led the company to proclaim that digital wallets …

China's leading online retailer reports 82% sales growth in the second quarter

JD.com Inc. has a long way to go to catch Alibaba Group Holding Ltd. as China’s leading e-commerce company, but it is gaining ground.<p>JD.com reported …

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatlined at …

Design Thinking

Prospering in the knowledge economy means better datafying human behaviour

One of the six steps to gaining insight advantage is creating data, which follows on from asking the right questions. Once you have defined the …

Six steps to insight advantage in a Big Data world

In the knowledge economy, superior knowledge is the most compelling source of competitive advantage. Despite the self-evident nature of the above …

Nabbing that second online order is key to cementing a customer relationship

Customer lifetime value, at its most basic, is a metric e-retailers can measure simply by adding up all the purchases a consumer has ever made with …

Shopping channel app is QVC for millennials

Add / Remove With many online publications funded by invasive adverts, it can feel like internet users are being sold something every other minute. …

The Product is the Services: M&M’s Customization in New York Store

Has been easy for the sales assistant to convince me to increase the quantity of my personalized M&M’s.<br>The ceremony was fun, easy and fast. I have …

In-store cognitive apps will solve retail’s biggest challenge | Retail Dive

Have you ever been shopping in a retail store and known more about a product than the sales assistant?<p>More frequently, the response to that question …

Google shows off 'Project Wing' delivery drones

Amazon is selling a phone and reportedly even getting into the online ad business, so of course Google is ready to compete with its still-in-testing Prime Air drone delivery service. <i>The Atlantic</i> has a report on what is being called "Project Wing," a part of the Google X labs that have worked on …

Drones

Ikea built a website inside Instagram

Russian ad agency exploits mobile app to sell furniture<p>To help push Ikea's intensely odd PS 2014 collection, the furniture seller's Russian division hired ad agency Instinct to build a marketing campaign within Instagram. Navigating to the Instagram account ikea_ps_2014 on your smartphone — it …

Furniture

How Tablets Are Optimizing The Retail Experience

Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving</i> …

Google Enlists Major Shippers to Expand Delivery Service

Google built a fleet of small blue and white vans to run its local commerce and delivery service Google Shopping Express in parts of San Francisco, New York and Los Angeles. But as it expands into less densely populated areas, Google is leaning on other shippers.<p>Google Shopping Express said Tuesday …

Logistics

New Gadget From Amazon Makes Grocery Shopping Dangerously Easy

Amazon announced a new stand-alone gadget today called the Dash. It's basically a remote control for buying groceries. The small, handheld gadget …

Creating effective in-store digital retail experiences

Thanks to Tery Spataro for sharing her thoughts and opinions in this blog post. Tery is widely known for helping brands understand the role …

Mood-based ad serving. Why not?

February 1, 2014 at 7:19 by Ana Comments<p>Very rarely any of us likes to see an ad on our mobile phone. But what if the mood is right? That’s exactly …