Fashion Marketing

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Handmade Elegant Custom Shoes | DIS

Your custom elegant shoes for men and women: design your own made to measure Made in Italy perfect shoes. Be Different, be Yourself.

BoF Exclusive | Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak</b> …

eCommerce

Instagram to roll out shopping feature after successful trial

Instagram has announced plans to roll out its shopping options within the image-sharing app.<p>The news comes after social media giant said its trial …

Digital Video Viewing More Common than Smartphone Use in the UK

Digital video viewing is one of the most common digital activities in the UK. eMarketer estimates 43.2 million people in the country will watch …

TERPSI0075107 - A fashion experiment by Zalando and Google

What Is the Direct-to-Consumer Sales Model and Why Should You Care?

Why legacy designers and upstarts alike are skipping the department store<p>After a short stay in bankruptcy last year to reorganize her business, Mellon’s plan now is to sell her shoes directly to consumers online, and perhaps in her own retail stores in the future; bypassing department stores and …

eCommerce

Luxury brands embrace digital, but still wary of programmatic

The enormity of the internet poses luxury brands - many of whom rely on limiting their brands to controlled environments as the bedrock of their …

The Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak …

Trends

Oliver Cabell Aims to Disrupt the Luxury Industry With Transparency

If consumers knew a $1200 bag costs just $100 to make, would they change their consumption patterns? Scott Gabrielson, founder of Oliver Cabell, is …

Trends

Menswear brand John Varvatos boosted a new digital strategy with shoppable video - Digiday

Luxury menswear brand John Varvatos is putting muscle behind its fashion videos in the form of a touchable video platform: if you see something you …

Burberry Aligns Runway and Retail Calendar in Game-Changing Shift

In a radical rethink of the fashion calendar, Burberry will combine its men’s and women’s shows together in two annual runway events, with …

Trends

Effective Customer Journey Maps [Infographic]

By Katrina Berlin Benco As businesses grapple with how to deliver a spectacular customer experience, customer journey maps have become must-have …

InterAct

What Google Sees In Augmented Reality

Reminder: Almost 90 per cent of the revenue of the company formerly known as Google — grandly rebranded Alphabet this fall, even if everyone, including me, is still going to call Google Google — comes from advertising.<p>Mountain View’s annual revenue is around $69 billion at this point. It makes …

Augmented Reality

Customer Experience Trends for 2016

The most successful weapon to fight customer attrition is creating a personalized customer experience that is unique to your business and the …

How Nike will grow e-commerce to $7 billion from $1 billion in 5 years

Executives at Nike Inc. put their e-commerce stake in the ground earlier this month—touting to investors their plans to grow web sales 600% by fiscal …

Sephora's new retail stores will take cues from YouTube - Digiday

Sephora’s new in-store retail model puts a real-life spin on makeup tutorial videos, which have grown massively popular on YouTube.<p>The beauty …

16 Marketing Predictions From The C-Suite

What are the top predictions for marketers next year? To find out, I turned to some of the leading experts, including CEOs, Presidents/GMs, CMOs, authors and executive recruiters.<p><b>Prediction #1: Digital Marketing will Cease (as Marketers Shift to Marketing in a Digital World)</b><p><i>From Michael Schinelli,</i> …

Digital Marketing

Bentley’s New App Uses Facial Recognition to Point You to the Ideal SUV

In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions …

Burberry and Hunter lead brand innovation at London Fashion Week - Digiday

The U.K. fashion industry brings in £26 billion ($39.6 billion) to the U.K. economy, according to data from Oxford Economics. London Fashion Week …

How 5 brands have used facial recognition technology - Digiday

In the 1956 sci-fi novella “Minority Report,” Philip K. Dick predicted technology advances that are now commonplace, such as personalized advertising …

Agency creatives: Wake up and smell the algorithm - Digiday

<i>Ryan Stoner is strategy director at Publicis Seattle.</i><p>Today, creative automation is at an inflection point: It can deliver a deeper understanding of …

10 Things Millennials Won't Spend Money On

Kids these days don't spend money on the same things their parents did<p>Millennials are often maligned for their lack of financial literacy, but there …

Millennials

Neiman Marcus generates more than a quarter of revenue online so far this year

A strong focus on personalization has paid off handsomely online for luxury retailer Neiman Marcus.<p>The retail chain, No. 43 in the Internet Retailer …

How Neiman Marcus uses Polyvore for consumer insights - and to make sales - Digiday

<i>This is the second article in a series on “The Arrival of Social Commerce,” a look at how smart UI, product offerings and closing the loop on the</i> …

Top 10 luxury brand digital campaigns of Q2

Jimmy Choo the dogOver the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both …

Jimmy Choo

The Best Digital Strategists Don’t Think in Terms of Either/Or

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the …

Harvard Business Review

7 mistakes companies are making on social right now

Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social.<p>You would think, however, that at this point …

Social Media Marketing

Google Wants to Get in Your Levi's with Smart Jeans

Project Jacquard textile (for denim) responds to haptic feedback, empowers consumers to keep focus on the world around them<p>Your future pair of denim …