Maxrama

360 Flips | 5 Magazines | 23 Likes | 7 Following | 62 Followers | @maxrama | Digital Transformation Manager and Business developer mixing service design, management and marketing skills to create value for major brands in fashion, luxury and retail. I have managed technology-innovative initiatives in the fields of Marketing&Communication, eCommerce and Customer Interaction Management with an "omnichannel approach" since the first entrepreneurial initiatives in the '90 Now Chief Digital Officer in Sopra Steria Group, operating in the fields of interaction and digital media strategy, design and production for the major italian brands in luxury and retail industry.

Almost 30% of retailers use facial recognition technology to track consumers in store

Retailers are using more technology in store to track customer behaviour, with the younger generation finding it useful for their shopping experience

Behavior

Blockchain Just Became Obsolete. The Future is Hashgraph

Swirlds is a software platform that has developed the hashgraph consensus algorithm: an entirely new distributed ledger technology that is much more …

In defence of happiness: why emotional intelligence is key in the digital age

Much has been written about the relationship between a happy, positive workplace and an effective, productive workforce. But the definition of …

The “Smart Society” of the Future Doesn’t Look Like Science Fiction

What is a “smart” society? While flights of imagination from science-fiction writers, filmmakers, and techno-futurists involve things like flying cars and teleportation, in practice smart technology is making inroads in a piecemeal fashion, often in rather banal circumstances. In Chicago, for …

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More

“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue focusing on minor aesthetic problems.”<p>The world is changing faster than ever–socially, technologically, environmentally, politically, and economically. In the midst of these shifts, designers have the crucial …

Custom Elegant Shoes Made in Italy | DIS

Customized shoes, custom dress shoes, classic and elegant custom shoes for men and women. Handcrafted and Custom Made in Italy in 10 days.

Shoes

Inside Farfetch's Store of the Future

Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak</b> …

Innovation

Instagram to roll out shopping feature after successful trial

Instagram has announced plans to roll out its shopping options within the image-sharing app.<p>The news comes after social media giant said its trial …

eCommerce

How Brands are Innovating on Messaging Platforms

<i>Ask L2 is a weekly series where we answer questions about digital retail.</i> Question: How should brands use chatbots on messaging platforms?Facebook …

Messaging

Google Hangouts split into enterprise-focused, Slack-like ‘Chat’ & video conferencing app ‘Meet’

With the launch of Allo and Duo last year, Google telegraphed that Hangouts would become an enterprise product. Today, the service is being fully revamped into Hangouts Chat and Hangouts Meet. The former is a Slack-like group chat app, while the latter improves video conferencing.<p>Hangouts Chat is …

Apps

Confessions of a digital agency exec: Consulting firms are coming

Agencies today are not just competing with each other, but also with data-rich consulting firms that have been moving in on their turf over the past …

Digital Video Viewing More Common than Smartphone Use in the UK

Digital video viewing is one of the most common digital activities in the UK. eMarketer estimates 43.2 million people in the country will watch …

Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

Improving customer experience is often a top business priority, but what about employee experience?<p>Temkin Group reports a correlation between employee engagement and success in customer experience. In its 2016 Employee Engagement Benchmark Study, the firm showed that companies that excel at …

The End of Tech Companies

<i>“If you aren’t genuinely pained by the risk involved in your strategic choices, it’s not much of a strategy.” — Reed Hastings</i><p>Enterprise software …

Innovation