Spiro Mavredakis

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3 Reasons It's the Perfect Time to Be an Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Never in our collective lifetimes has it been better to be a startup. Coming out of the economic disaster a few years ago, it became clear that recovery would be on the shoulders of small business. Entrepreneurs are truly the backbone of …

The 80/20 Rule of Sales: How to Find Your Best Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It is an old business adage: About 20 percent of your customers produce 80 percent of your sales. In my book <i>80/20 Sales & Marketing</i>, I argue that this 80/20 principle also applies to time management, search engine marketing and far …

Stop Worrying About Sales and Build Relationships

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When was the last time you saw a billboard, TV or a print ad and said to yourself, "Wow that brand really cares about me and I am going to buy that product?" Let me guess: Never. What is stopping brands from reaching out to consumers …

5 Ways to Get Out of Startup Mode And Grow Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs stay in startup mode way too long. Keeping a small business in startup mode requires you to stand on the brake. If you keep telling people you're "just a startup," you will never take actions for real growth.<p>It's time to …

How to Position Your Personal Brand In Two Minutes Or Less

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the third in the series</i> "Personal Branding For A Better Life," <i>in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.</i><p>Once you define your brand, as I …