Matthew Avert

59 Added | 1 Magazine | 1 Following | 1 Follower | @maveryuh2015 | Keep up with Matthew Avert on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matthew Avert”

What Should Happen When You Inherit a WordPress Site (and Why)?

It’s always exciting to find prospective clients and secure new business. But it’s extra special when a client trusts you to take over development …

Web Design

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

AdWords

20 Free UX eBooks You Must Read

There is always something new that you can learn about UX, whether we’re talking about best UX practices, new trends, prototyping techniques, or …

UX Design

20 great resources for learning graphic design

Maybe you’re right at the start of your graphic design career or studies. Or maybe you’ve been doing it for a few years, but still feel there are …

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how …

SEO

6 Inspiring Design Documentaries

You're reading 6 Inspiring Design Documentaries, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, …

UX Design

11 Things I Wish I Knew Before I Started Facebook Advertising

Here’s the thing: even the most seasoned advertiser can get it wrong. We all know Facebook ads are a must, but so many of us are not getting the …

Marketing

An Insight Into My Digital Marketing Automation Machine

The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy.<p>Well…..that is …

23 Free Blogging Tools That Will Make You a Better Blogger

Whether you blog to share your experiences or to promote your business, blogging is the best way to connect with the outer world.<p>But blogging is …

38 Blog Promotion Sites to Share Your Article (and Get FREE Traffic)

Promoting is the more prominent slice of successful blogging, creating content is not. Don't pray for traffic, use these fantastic 38 blog promotion …

Marketing to Millennials: 5 Massive Trends That Are Leading the Way

Millennials are a big deal. Not only are they the largest generation since the Baby Boom, but they’re also about to enter their prime purchasing …

Marketing

Here's How to Fix That Lonely Wasteland You Call Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Crickets.<p>That's what you hear every time you post a new article on your website. I experience it, and so do most other entrepreneurs trying to build an online audience. To make things worse, you're probably getting sick of hearing stories …

Marketing

How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an …

Content Marketing

The best UK agency employee welcome kits

Agencies pull out all the stops when it comes to making a good impression with new recruits. There is, after all, a talent crunch out there.<p>Welcome …

Advertising Industry

4 Blogging Alternatives for Small Local Businesses

Whether you’re a corporate CEO or a small business owner, you’ve probably heard how beneficial blogging is for your enterprise. It’s not only a great …

A LinkedIn Employee Reveals How to Dominate the Network

Get the scoop on how LinkedIn uses content marketing to build its brand online--and apply it to your own efforts on the platform.<p>LinkedIn has been in the news lately, and that's only going to increase as new opportunities continue to emerge on the world's largest social media network for …

Marketing

17 Marketing Influencers Share Their Favorite (Little Known) Apps

Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common?<p>If …

5 Powerful Tools You Should Use to Dominate Social Media | Inc.com

Social media channels can take all the time you are willing to throw at them and then take the same again. Yes, we need social channels for marketing, but it needs to be on our terms and work for us, not against.<p>Luckily there is a wide range of third-party apps that make Twitter and Facebook easier …

Project Management

7 free design tools for freelancers on the go

'Take care of the pennies and the pounds will take care of themselves', so the saying goes. And every freelancer needs to keep those words of wisdom …

40 Fresh Blogging Tools For Better Traffic and Bigger Earnings

Whether you’re a casual enthusiast, blogger, or digital publishing professional, these <b>fresh blogging tools</b> in the list below will be a much-needed …

Infographics

Your Step By Step Content Marketing Strategy

Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with it is “content marketing strategy”. Just look at this suggested search provided by Google.<p>It’s …

Marketing

Making the Toughest Decision of Your Life

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve ever woken up one day and realized that you’ve been on the wrong path and there’s no way to turn back the hands of time, then you’ve experienced one of life’s worst feelings: regret mixed with hopelessness, since there’s simply …

Entrepreneurship

Why 'Modern' Work Culture Makes People So Miserable

Dan Lyons’ account of his time at the software company HubSpot describes a workplace in which employees are disposable, “treated as if they are …

The Workplace

5 Ways Entrepreneurs Can Make Side Income While Growing Their Business

I know a thing or two about being an entrepreneur. The realization that, hey, I'm going to start my own business, be my own boss, is such an exciting feeling.<p>That thrill of being the one to call the shots and making your own hours cannot be compared -- at all -- to the life of the cubicle …

Small Business

How to become a highly paid freelancer while keeping your day job

Since I began freelancing just over a year ago, I've had the opportunity to work with nearly a dozen high-growth startups and world-class experts.<p>What's more, I've never had to negotiate for the premium prices I charge for my content marketing services.<p>Because I've done such an effective job of …

Employment

New Research Shows Why Focus On Teams, Not Just Leaders, Is Key To Business Performance

Deloitte just launched a study of people challenges in business, Deloitte Human Capital Trends 2016, and the results were striking. Among the 7,000+ companies who responded (in over 130 countries), the #1 issue on leaders minds is “how to redesign our organizational structure” to meet the demands …

Employee Engagement

The hidden psychology of failure

If at first you don’t succeed, try, try again. Words of wisdom heralded throughout our upbringing, to be sure. But is there any scientific proof that successive failure is positive and propels innovation forwards?<p>Tom Pohlmann, head of strategy and value at Mu Sigma, a decision science and data …

Innovation

4 Ways to Learn Anything in 20 Hours

<i>“Live as if you were to die tomorrow. Learn as if you were to live forever.”</i> — Mahatma Gandhi<p>What if you could learn anything in 20 hours, what would …

Self-improvement

The 2016 guide for flawless blog optimization

Link building in 2016 should be focused on “pulling” readers in: writing excellent blog posts that naturally accumulate links.<p>Links remain the primary way that Google understands the importance of your blog. Generally speaking, the more high-quality sites that link to your blog, the higher your …

Top 10

10 Must-Read Books For the Modern Entrepreneur | Inc.com

It seems like every year the world gets busier.<p>I often find it a challenge to find the time to catch up on emails, make the time for breakfast, and still catch a good night's sleep.<p>Reading has always been an important hobby of mine.<p>As a writer, I find it valuable as a way to improve my skills and …

Books