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Maureen Ennis
How Sales Teams Can Thrive in a Digital World

How Sales Teams Can Thrive in a Digital World

Harvard Business Review - Andris A. Zoltners and Prabhakant Sinha and Sally E. Lorimer

Since the dawn of the internet era, experts have predicted that technology will replace salespeople, and it’s easy to find examples. From 2005 to 2017, U.S. pharmaceutical companies slashed one-third of their salespeople, while the use of digital information sources (email, podcasts, mobile apps, …

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