Maureen Walsh

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The 4 Types Of Marketing Roles In Tech

For the past several years, I’ve been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view marketers as communication specialists. …

Marketing

Brand Lessons From the Best (and Worst) of 2016

Last year was rocked by brand scandals. Whether these were related to safety, deceitful practices, or just downright bad CX, it's no surprise that …

Advertising Industry

America is obsessed with happiness — and it’s making us miserable

A Brit on life in America: “The pursuit of happiness” has gotten out of hand.<p>I’m at the gynecologist for my Pap smear, feet in stirrups, idly wondering what Emily Post might have suggested as appropriate small talk for those moments when the person you are speaking to will be replying to your …

Happiness

Was Peter Drucker Wrong? The Modern Purpose Of A Brand

One month ago I found myself sitting in a room with about 50 attendees for Wharton’s 2nd Annual Customer Centricity Event and there was a panel discussing the purpose of the brand. It was moderated by Wharton’s Professor Peter Fader, author of <i>Customer Centricity: Focus On The Right Customers For</i> …

Management

How to Run an Empathy & User Journey Mapping Workshop

Introduction<p>This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. <b>Empathy mapping</b> is a way to …

UX Design

Luxury Brand Strategies: How To Attract Affluent Customers Through PR

As 2016 comes upon us, the new year is a great time to take a fresh look at your PR and marketing plans. One of the trickiest and most desirable sectors to reach is the luxury consumer. For perspective, I’ve gathered the advice of two entrepreneurs who are promoting their companies to this elite …

Marketing

The Complete Menu for the Food Lover's Cleanse 2016

All the recipes you need for the Food Lover's Cleanse 2016, in one convenient location.<p>Welcome to the Food Lover's Cleanse 2016! This year, we're bringing you a handful of new recipes, as well as some of our favorites over the last five years of the Cleanse. This menu serves 4 for dinner and 1-2 …

8 Fascinating Things We Learned About The Mind In 2015

Memory erasing is just the beginning.<p>As the New Horizons spacecraft made its historic flight to Pluto and some scientists explored the far reaches of our solar system, others were making some incredible advances in their exploration of the inner workings of the mind.<p>Studies published this year shed …

How to Maintain Desire and Intimacy

<i>Esther Perel talking to a room full of entrepreneurs on how to maintain desire and intimacy.</i><p>Last weekend I attended Summit at Sea -- a conference/retreat/adventure hybrid for entrepreneurs, creatives and artists that was filled with thought-provoking programming, from Edward Snowden live-streaming …

100 Things You Are Doing Wrong on Social Media

Director, Content Strategy<p>1. You are tweeting press releases.<p>2. You are not following ANYONE back on Twitter.<p>3. You are not answering questions …

The Alleged $7.5 Billion Fraud in Online Advertising

"This is the biggest advertising story of the decade, and it's being buried."<p>So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of …

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools

What tools do you use to get your online marketing work done?<p>Can you do all the same work of a digital marketer, and do it for <b>free</b>?<p>The list of tools …

The Core Competence of the Corporation

The most powerful way to prevail in global competition is still invisible to many companies. During the 1980s, top executives were judged on their ability to restructure, declutter, and delayer their corporations. In the 1990s, they’ll be judged on their ability to identify, cultivate, and exploit …

Innovation

Explain Your New Strategy By Emphasizing What It Isn’t

It is nearly impossible to translate — let alone <i>execute —</i> a strategy that you don’t understand. Yet, according to Donald Sull’s research in the March issue of HBR, almost half of top executives cannot connect the dots between their company’s strategic priorities; and two out of three middle …

Management

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get …

Advertising Industry

Jobs where women make much less than men

Slide 1 of 12<p>A full-time female employee earned 82.5% of what a man earned in 2014, up considerably from 1979, when women made an estimated 62% of …

Real Estate

GoDaddy's CEO on Why It's Okay For Men to Be Feminists

Blake Irving is on a mission to help eliminate sexism--at GoDaddy and beyond. He spoke to Inc. about his decision to help produce the new documentary, "CODE: Debugging the Gender Gap."<p>Blake Irving, the CEO of web-hosting giant GoDaddy, has an important message for men in leadership: It's time to …

womenleadership

The Beginner’s Guide to Twitter Advertising

How do you advertise on Twitter with the best results? I recently had a chat with Linda Bolg, Head of Marketing at SocialBro, an end-to-end marketing …

AdWords

Uber's job interview process includes a 32-question, timed math test with spreadsheets

People who have applied to jobs at Uber, particularly for general manager, operations, and marketing manager positions, say the process is lengthy and difficult. And if you're type of person who crumbles under time-pressure, you may just want to walk away now.<p>If you do get a job at Uber, there's …

Why great brands tell a story

Ever wonder why every time you log into a social networking site like Facebook or Youtube or even an online retail website like Amazon or Ebay, you …

Taboola raises $117 million to take content marketing global

With an eye on customization and international expansion, content marketing company Taboola has raised $117 million, its fifth and largest major …

Why 'Jack Of All Trades' Is The Worst Personal Brand

“Why can’t I get a job?” Tina wondered. “I’m good at so many things!” Tina asked her question on a webinar I was presenting on the topic of personal branding. Here’s what I told Tina:<p>When you have a problem, your problem is specific. When you have a toothache, you want something to relieve your …

careermanagement

‘I emailed a message between two brains’

Could we one day hook up our brains to the internet? Rose Eveleth investigates a claim for the ‘first’ online message sent between two minds.<p>As internet connections become faster and more of the devices we carry help keep us online, it can sometimes feel like we’re on the verge of spontaneous email …

The Brain

Transparent Canoe Offers Incredible Views of the Ocean Below

If you’ve ever wanted to cruise the ocean in a glass-bottom boat, then consider this transparent canoe/kayak as another fun, unconventional option. The site Hammacher Schlemmer recently started selling the clear polymer hull that seats two people and supports up to 425 pounds of weight. As you …

Tim Cook talks up Apple's security standards in wake of recent scrutiny

Apple's CEO reiterates that the company's not interested in your data<p>After taking to Charlie Rose's program to say that Apple was among the best of its peers at protecting user privacy, Apple's chief executive personally launched a new section of the company's website today that breaks down its …

This is how ads might look on the Apple Watch

Mobile advertising company TapSense announced its first ad platform for the Apple Watch this week. The company, which runs ad exchanges connecting brands to publishers and developers, is promising an array of custom ads for Apple’s forthcoming smartwatch. These include different sizes and formats …

Top 10 Marketing Books of 2014

Every entrepreneur should read these groundbreaking books on how to market yourself, your product, and your company.<p>My previous posts have identified the Top 10 Business Books of 2014 and the 7 Most Thought-Provoking Books of 2014. In this post, I turn to marketing, where it's been a <i>very</i> good year, …

Marketing

Angela’s Assets

She may be the world’s most powerful woman, but German chancellor Angela Merkel has governed with the utmost caution—one of several contradictions that make her an enigma at home and abroad. After a year that forced Merkel into confrontations with Putin and Obama, Maureen Orth explores how a once …

Angela Merkel