LGBT Online Media, Marketing and Advertising

Most recent stories in LGBT Online Media, Marketing and Advertising

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  Matt Skallerud

  

  As Grindr complaints rise, other gay dating apps try to swoop in

  Mashable - David Roskin

  Given recent product issues and growing user frustration at Grindr, other apps are vying for the new top spot. Partners, flings, and dates can now be found with a few swipes on our phones — for better or worse. This is especially true for LGBTQ people: Queer Americans are much more likely to use …

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  Matt Skallerud

  

  LOOKOUT helps lead national cohort of LGBTQ+ news outlets for upcoming election coverage

  lookoutphx.org - LOOKOUT Staff

  From hyper local to federal elections, LGBTQ+ issues are on just about every single ballot across America. It’s something not seen in recent memory, …

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  Matt Skallerud

  

  This anti-DEI activist is targeting an LGBTQ index. Major companies are listening.

  USA TODAY Money - Jessica Guynn

  Ford, Coors and other big brands embraced gay and trans rights. Then came the DEI backlash. Now some of these companies are making concessions. One of the concessions Molson Coors made when it bowed to pressure from activist Robby Starbuck and retreated from some of its diversity, equity and …

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  Matt Skallerud

  

  Ford, Coors Light and Other Brands Retreat From a Gay-Rights Index

  The Wall Street Journal. - Theo Francis

  Human Rights Campaign used a ranking of companies to advance same-sex benefits; now an activist is using the index to pressure CEOs When FordF-0.20%decrease; red down pointing triangle scaled back its diversity initiatives it called out one organization by name: the Human Rights Campaign. The …

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  Matt Skallerud

  

  Don’t make gay ads for the gays, make gay ads for profit

  thedrum.com - By Andrew Tindall, SVP of System1

  System1’s Andrew Tindall conducts research with 250,000+ UK consumers to bring some effectiveness evidence to the LGBTQ+ marketing chat. I usually …

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  Matt Skallerud

  

  What 'Corporate Pride' Got Wrong All Along

  Adweek - John Daniel McCourt

  Going forward, let’s make sure community impact—like support of trans people—is a clear and established goal of our work. As a child of the ’80s and a …